本报讯 记者张宇报道 2025年，大连入境旅游市场持续稳步增长，年度接待游客创40年历史新高；2026 年春节入境游预定热度飙升，位列全国前三。 大连以"Sea（海）、Sports（运动）、Seasons（四季）、Seafood（海鲜）、Service（服务）"5S核心优 势为基石，打造全方位沉浸式文旅融合体验。聚焦国际游客需求，整合非遗、康养、海洋、赛事等文旅 资源，以"资源对接+政企协同"模式联动构建多元融合入境旅游产品体系，深化"非遗+旅游""康养+旅 游"产品开发，有效延长境外游客停留时长，带动入境游消费增长。国际赛事与节庆活动持续赋能， 让"运动+旅游"成为新风尚。《2025年大连市入境旅游跃升计划十条举措》精准落地，各部门协同发 力，便利化服务全面升级。A级景区、星级饭店入境支付便利化全覆盖；6家综合商场、64余家商户落 地离境退税"即买即退"；外籍人士一站式服务中心提供多语种文旅咨询、外币兑换、手机卡办理、交通 票务、就医绿色通道五大功能；出入境实现"智慧旅检""无感通关"7×24小时出入境受理等精细化举措， 让"大连服务"成为亮眼城市名片。 2025年是大连入境游的"里程碑之年"，截至11月， ...

Core Perspective - Beijing has successfully integrated its rich cultural heritage with modern vitality, showcasing a vibrant blend of cultural, commercial, and tourism activities throughout the past year [1]. Group 1: Red Tourism - The "Guanqiao Chengyuan" project in Wanping has been revitalized to celebrate the 80th anniversary of the victory in the Anti-Japanese War, enhancing its appeal as a red tourism destination [2]. - Beijing's cultural and tourism bureau has launched 10 themed red tourism routes, connecting significant historical sites and promoting immersive experiences in red culture [2]. Group 2: Industrial Tourism - Shougang Park has transformed into a hub for industrial tourism, attracting visitors with its unique blend of historical industrial heritage and modern artistic experiences [3][5]. - By 2025, Beijing aims to establish a matrix of 30 industrial tourism demonstration sites, showcasing various types of industrial resources, from traditional crafts to smart manufacturing [7]. Group 3: Inbound Tourism - Inbound tourism in Beijing is experiencing rapid growth, with a 42.9% increase in international visitors in the first three quarters of 2025, reaching 3.884 million [9]. - The optimization of inbound tourism services, such as the "free half-day tour" for short-term visitors, has enhanced the overall experience and attracted a diverse range of tourists [10]. Group 4: Ticket Economy - The "ticket root economy" in the Asia-Olympic business circle allows event tickets to serve as discount cards for various dining and retail establishments, boosting local consumption [13][15]. - Major events, such as concerts and sports competitions, have significantly increased foot traffic and sales in surrounding areas, with the Bird's Nest hosting over 300 events expected to attract more than 3 million attendees [26]. Group 5: E-sports Industry - The KPL annual finals set a Guinness World Record for the highest attendance at an e-sports event, with 62,196 spectators, marking a significant milestone for Beijing's e-sports industry [23][27]. - The city is positioning itself as a center for the gaming and e-sports industry, with policies aimed at enhancing the sector's development and expanding its cultural and tourism integration [23]. Group 6: Cultural and Tourism Exhibitions - The Beijing International Cultural Tourism Expo showcased innovative experiences and attracted significant attendance, with sales reaching 211 million yuan during the event [24][25]. - Various cultural exhibitions throughout the year have successfully promoted the integration of culture and tourism, enhancing consumer engagement and driving sales [25].

Core Insights - The establishment of the Beijing Inbound Tourism Liaison Committee marks a new phase in the development of Beijing's inbound tourism industry, characterized by "government guidance, industry collaboration, and market activation" [1][3] Group 1: Committee Formation and Objectives - The committee is the first professional platform in China focused on inbound tourism, aiming to address long-standing issues such as resource fragmentation and limited international marketing [3][8] - The committee's core organizational structure was established during the founding conference, with leadership from the Beijing Cultural and Tourism Bureau and the association [5] - The committee plans to focus on three core tasks: precise promotion, product innovation, and service enhancement, with initiatives like the "Beijing Story" international media matrix and the "Guide Elite Program" [5][8] Group 2: Industry Collaboration and Development - Member representatives called for industry-wide collaboration to build standards, share resources, and expand markets, fostering a strong consensus for industry development [7] - The committee aims to serve as a "think tank," "collaboration network," and "voice" for the industry, transitioning from isolated efforts to a systematic approach [8][9] - The committee will track market dynamics to support government policy-making and develop high-quality themed travel routes while establishing a "Beijing Service" standard [8][9] Group 3: Future Prospects and Impact - The committee's establishment is expected to facilitate the transition of Beijing's inbound tourism from scale recovery to high-quality development [9] - It is a key initiative for optimizing the international business environment and positioning Beijing as a "friendly inbound tourism" international consumption center [9] - The committee aims to enhance Beijing's appeal as a global tourist destination, contributing to the construction of a culturally strong nation and showcasing a comprehensive image of China [9]

Core Insights - Shandong province has effectively utilized national visa exemption policies, resulting in a strong and positive trend in inbound tourism for the year [1] Group 1: Inbound Tourism Statistics - In the first three quarters of this year, Shandong received 1.206 million inbound tourists, representing a year-on-year increase of 41.0% [1] - The province achieved inbound tourism revenue of $820 million, marking a year-on-year growth of 46.8% [1] - Notably, 489,000 tourists from South Korea visited Shandong, showing a significant increase of 101.5% [1] Group 2: Market Performance - Hong Kong saw 108,000 visitors, reflecting a year-on-year growth of 70.3% [1] - Other markets, including Japan and Malaysia, also experienced substantial increases in inbound tourist numbers [1] - Shandong remains the second-largest destination in China for South Korean tourists, with 404,000 visitors choosing it as their entry point [1] Group 3: Impact of Visa Policies - Among the South Korean tourists, 330,000 entered through the visa exemption policy, highlighting its strong impact on inbound tourism [1] - Malaysia, Thailand, and Germany also set new records for inbound tourist group numbers [1] - A total of 19,000 inbound tourists utilized the 15-day visa exemption policy for cruise entry, achieving a historical high [1] Group 4: Marketing Initiatives - Shandong has introduced various initiatives, such as the Park Walking Ball Tournament and seasonal themed routes targeting Southeast Asian markets [1] - New charter flight routes from Yantai to Khabarovsk and Vladivostok in Russia have been launched, receiving positive market feedback [1]

Core Viewpoint - The article highlights the significant recovery and growth of China's inbound tourism market, driven by factors such as the expansion of visa-free policies and the increasing interest of foreign tourists in exploring smaller cities beyond major urban centers [1][7][12]. Group 1: Market Recovery and Growth - Inbound tourism in Beijing has seen a remarkable resurgence, with a 48.8% year-on-year increase in the number of inbound tourists in the first half of 2025, totaling 2.467 million visitors [5]. - The total tourism expenditure reached $3.2 billion, marking a 51.3% increase compared to the previous year [5]. - The number of cities foreign tourists are booking flights to has increased to 144, with a notable rise in bookings for third-tier and lower cities [1][11]. Group 2: Changes in Tourist Demographics - The proportion of European tourists has significantly increased, with 80% of them being first-time visitors to China, indicating a shift from primarily American tourists to a more diverse international clientele [5][6]. - The implementation of visa-free policies for 54 countries has been a key factor in attracting more tourists, particularly from Europe [7][8]. Group 3: Tourism Trends and Preferences - There is a growing trend towards customized and small group tours, with a shift from traditional longer tours to shorter, personalized experiences [3][5]. - Tourists are increasingly interested in exploring lesser-known destinations, with significant growth in flight bookings to cities like Datong and Yiwu, which saw increases of 900% and 260% respectively [11][12]. Group 4: Economic Impact and Policy Initiatives - The inbound tourism sector is projected to contribute approximately 0.5% to China's GDP, with potential for growth as it aligns more closely with global averages of 1% to 3% [8]. - The Chinese government is actively promoting policies to enhance the inbound tourism experience, including the expansion of tax refund services and the introduction of new travel routes [7][8]. Group 5: Challenges and Industry Upgrades - Despite the recovery, challenges remain, particularly in adapting payment systems for foreign tourists, who often face difficulties with mobile payment methods [14][15]. - The industry is responding to these challenges with service upgrades, such as the introduction of an international card for transportation and entry to attractions in Beijing [15].

Core Viewpoint - The article highlights the transformation of inbound tourism in China, moving from traditional tour groups to more immersive and personalized experiences that allow foreign tourists to engage with local culture and daily life [1][2]. Group 1: Inbound Tourism Trends - Inbound tourism is experiencing a surge, with a shift from conventional bus tours to immersive experiences that connect tourists with the authentic lives of contemporary Chinese people [1]. - Tourists from various countries, including Spain, France, and Australia, are participating in city walking tours that offer a more engaging and vibrant experience of China [4][6]. Group 2: Innovative Tour Guides - Young tour planners, such as Sun Shuli and Qin Mao, are leading the charge in creating unique and personalized travel experiences, leveraging their language skills and cultural insights [8][13]. - Sun Shuli has developed various routes in Beijing and Shanghai, while Qin Mao's studio has doubled its revenue in the past year by catering to the preferences of foreign tourists [8][13]. Group 3: Cultural Engagement - Tourists are not only observing but also participating in local activities, such as playing traditional games and tasting local cuisine, which enhances their appreciation for Chinese culture [6][13]. - Experiences like watching martial arts performances and engaging in local customs are becoming popular among foreign visitors, showcasing the appeal of China's rich cultural heritage [11][13]. Group 4: Personal Stories of Tour Guides - Tour guides like Liu Lichao have transitioned from other careers to full-time roles in inbound tourism, finding fulfillment and purpose in sharing their culture with international visitors [16]. - The increasing number of foreign tourists in China is creating opportunities for guides to build meaningful connections and promote cultural exchange [16].

Core Insights - The tourism industry in China is experiencing significant growth, with over 38 million foreign entries in the first half of the year, marking a 30.2% increase year-on-year [1] - The traditional group tours are being replaced by more personalized and immersive travel experiences, allowing tourists to engage with local culture and daily life [4][11] Group 1: Changing Tourism Trends - The number of visa-free foreign visitors reached 13.64 million, a 53.9% increase compared to the previous year [1] - Tourists are now opting for CityWalk experiences, which provide a more authentic interaction with local culture and history [11][28] - The shift from sightseeing to cultural immersion is evident, as tourists participate in local activities such as playing traditional games [4][11] Group 2: Innovative Tour Planning - Young tour planners like Sun Shuli and Qin Mao are creating unique itineraries that focus on local experiences and cultural exchanges [11][28] - Sun Shuli's CityWalk routes cover various neighborhoods in Beijing, allowing tourists to explore hidden gems and local stories [11] - Qin Mao's approach in Sichuan emphasizes personalized experiences, such as learning martial arts and engaging with local traditions [28][33] Group 3: Tourist Feedback - Tourists express a preference for immersive experiences over traditional sightseeing, highlighting the enjoyment of interacting with local life [17][19] - Feedback from tourists indicates a strong interest in understanding the daily lives of locals, rather than just visiting famous landmarks [15][19] - The positive reception of these new tourism formats suggests a growing demand for deeper cultural engagement [24][30]

Group 1 - Japanese manufacturing confidence has declined in June, with a manufacturing sentiment index dropping to +6 from +8 in May, and is expected to further decrease to +2 in the next three months, indicating a cautious outlook due to uncertainties in U.S. tariff policies and weak demand in major Asian markets [1] - The survey conducted from June 4 to June 13 included 504 large non-financial companies, with 220 providing anonymous feedback, showing that optimistic respondents still outnumber pessimistic ones [1] - The Japanese government is in intensive negotiations with the U.S. to eliminate tariffs on its goods, particularly the 25% tariff on automobiles and parts, as companies express caution regarding new capital expenditures due to unclear impacts of U.S. tariff policies [1] Group 2 - The non-manufacturing sentiment index remained stable at +30 in June, with expectations of a decline to +24 in the next three months, driven by active investments in information technology and growth in inbound tourism benefiting the service sector [2] - Challenges such as rising labor costs and labor shortages continue to affect some businesses, despite overall signs of moderate economic recovery [2] - The Bank of Japan has maintained the benchmark interest rate at 0.5% for the third consecutive time, emphasizing the importance of close monitoring in light of increased uncertainties in global economic conditions, particularly regarding trade policies [2]