在乐道L90正式上市之前，价格、交付分别是外界最关注和最担心的点。 前者关系到这款产品能否迅速占领用户心智，让乐道品牌"起死回生"，助力蔚来公司穿越低谷；后者则关系到这款意义重大的产品是不是真的"成 了"，还是会重蹈L60、ET5的覆辙，半路哑火。 7月31日，乐道L90以整车购买最低26.58万元的价格上市，当晚便开启交付。据乐道总裁沈斐透露，乐道L90的定价相对较早，"但是冰箱加入标配是 (上市)头一天晚上定的。" 一时间，乐道门店人潮涌动，看车、下单的消费者络绎不绝，一位乐道销售告诉21世纪经济报道记者："每天看车的人从早到晚都没停过，用户一拨 接一拨，早班熬成通班，都没时间吃饭，试驾车轮子都快跑冒烟了。" 产品能打，价格精准 在乐道L90上市的两天前，同样是大三排纯电SUV的理想i8也如期上市，两款产品事实上在市场端形成了竞争。彼时，有很多网友在乐道及蔚来高管 的社交账号下留言，"全网都在劝斌哥跟我，说你们价格要定好，一定要一步到位"，沈斐回忆道。 但事实上，L90的定价没有经历过太复杂和挣扎的过程，"因为设定成本目标已经在那，还要考虑整个毛利率的情况。"李斌坦言。在正式上市前两 天，蔚来总裁秦力洪便 ...

Core Viewpoint - NIO's CEO Li Bin expressed confidence that the company has reached its lowest point in Q1 and expects to enter a growth phase starting in Q2 [1][2] Financial Performance - In Q1, NIO delivered 42,000 vehicles, a year-on-year increase of 4.1%, with an average vehicle price of 286,000 CNY [1] - NIO reported a net loss of over 6.7 billion CNY in Q1, with cash reserves decreasing from 41.9 billion CNY in Q4 of the previous year to 26 billion CNY [2] - NIO's Q2 delivery guidance is set between 72,000 and 75,000 vehicles, representing a year-on-year growth of 25%-37% [2] Sales Strategy - NIO aims for a monthly sales target of 50,000 vehicles by Q4, with expectations of significant contributions from its brands NIO and Lada [6][10] - The company plans to enhance its sales strategy through a combination of "territorial warfare" (opening new stores) and "guerrilla warfare" (leveraging battery swap stations for vehicle demonstrations) [9] Product Development - NIO's four main models (ET5, ET5T, ES6, EC6) are expected to boost sales and improve gross margins, with ES6 projected to exceed a 20% gross margin [6][12] - The new generation ES8 is anticipated to be more competitive in the global market, with a focus on design and space [13] Cost Management - NIO plans to reduce R&D expenses from over 3 billion CNY per quarter to between 2-2.5 billion CNY by eliminating low ROI projects [14] - The company emphasizes controlling costs and improving operational efficiency as key components to achieving profitability [12][16] Market Competition - NIO faces intense competition from peers like Xiaomi, Li Auto, and Xpeng, all of which are also targeting profitability in the near future [8][11] - The competitive landscape is expected to become more challenging with the upcoming launches of new electric models from competitors [11]