2025年度海外传播力论坛日前在北京圆满落下帷幕。来自中央及地方媒体、国际传播中心、高校、企业 等机构的150余名嘉宾齐聚人民日报社，深入探讨高质量推进主流媒体系统性变革、提升中华文明传播 力影响力的新模式和新路径。 当前，系统性变革为国际传播能力建设提供了战略机遇。党的二十届四中全会通过的"十五五"规划建 议，从完善国际传播体制机制、加强区域国别研究、深化文明交流互鉴等方面，对提升中华文明传播力 影响力作出具体部署。 在此背景下，如何推进全媒体传播体系建设和国际传播能力建设有机结合，如何推动构建中国特色全媒 体国际传播体系，成为本次论坛期间备受关注的议题。 2025年度海外传播力论坛在人民日报社举行。 "'传统文化新表达 国际传播新策略'不仅是论坛主题，更是一份沉甸甸的时代使命与文化责任。"本次论 坛主办方人民日报媒体技术股份有限公司董事长、总经理黄新强表示，以媒体技术助力构建更有效力的 国际传播体系，全面提升中华文明影响力与国际传播效能，正在成为新时代主流媒体的必答题。 守正创新，让可信可爱可敬的中国形象跨越山海、直抵人心 近年来，面对当前国际传播格局深刻调整，舆论场竞争日益激烈的新形势，主流媒体主动识变 ...

Core Viewpoint - The article emphasizes the transformative impact of the internet on mainstream media, necessitating a systemic overhaul rather than mere tactical adjustments [1][2]. Group 1: Decentralization and Restructuring - The internet has fundamentally reshaped the logic of information dissemination and social connections, leading to a decentralization of communication power that undermines traditional hierarchical structures [2][3]. - Mainstream media must adapt to a decentralized, real-time interactive environment to remain relevant, moving away from isolated operations to a more integrated approach [2][3]. Group 2: Digital Transformation and User Engagement - The shift from agenda-setting to user-driven, data-informed content distribution requires mainstream media to digitize their production processes and understand user data to effectively reach audiences [3][4]. - The new media landscape demands that mainstream media evolve from mere information providers to active participants in governance and community engagement, enhancing their connection with the public [5][6]. Group 3: Opportunities in the Internet Era - The internet presents unprecedented opportunities for mainstream media to break traditional boundaries and achieve precise audience targeting through data analytics and user profiling [4][5]. - By leveraging internet capabilities, mainstream media can enhance their perception of public opinion and proactively guide discourse, transitioning from reactive to proactive roles in crisis situations [4][5]. Group 4: Strategic Pathways for Transformation - A shift from short-term content subsidies to long-term investments in media infrastructure is essential for sustainable growth in the digital age [6][7]. - Collaboration and shared technological resources can help local media focus on content creation and user engagement while minimizing operational costs [7][8]. Group 5: Governance and Local Engagement - Mainstream media should actively participate in local governance and community services, utilizing their credibility to become integral players in local development and smart city initiatives [8][9]. - The evaluation metrics for media performance should evolve to include diverse indicators of quality and engagement, moving beyond mere traffic metrics to assess long-term value creation [8][9].

着力构建三维融合传播新体系 甘肃省兰州新区党群政法和社会工作部副部长王曙峥 兰州新区既坚守党管媒体的原则，又充分激发市场活力，走出了一条具有国家级新区特色的媒体融合之 路。 在具体实践中，着力构建三维融合新体系：一是建强自主平台，夯实传播矩阵。坚持"宜融则融、能融 尽融"原则，围绕"新闻+政务+服务+商务"功能定位，打造以兰州新区客户端及"兰州新区发布"系列平台 为主的"报、网、端、微"全媒体矩阵。借助"外眼""外嘴""外媒"加强国际传播，讲好中国故事。通过与 中央媒体、省级媒体和商业平台合作，实现传播资源高效整合与优化配置。二是聚焦内容创新，强化品 牌意识。将内容建设作为根本，从单向文字输出转向视频化叙事表达，爆款产品与全网传播量显著增 长，"兰州新区发布"微博号影响力跻身全国四强。三是深化市场运营，实现自我造血。构建完整市场化 运营体系，融媒体公司业务从传统广告拓展至新媒体领域，已实现稳定盈利与良性循环。 我们将坚持"内容为魂、精品为要"，创新运用互联网语态、年轻化叙事与情感化表达。加强国际传播能 力建设，用海外受众易接受的方式讲好新区故事。加快智能媒体平台建设，使主流价值传播更广、更 深、更远。 做强文 ...

Group 1 - The core viewpoint emphasizes the construction of a three-dimensional integrated communication system, focusing on building strong independent platforms and enhancing content innovation [2][3] - The media integration approach in Gansu Province combines news, government, services, and business functions, creating a comprehensive media matrix that includes various platforms [2] - Jiangsu Province's media center achieved a total online dissemination volume of 14.06 billion, with significant engagement on social media platforms, showcasing the effectiveness of their "1+4+N" media system [4] Group 2 - The focus on content innovation and brand awareness is highlighted, with a shift from traditional text output to video storytelling, resulting in increased online engagement [2][4] - The integration of cultural industries with economic development is emphasized, with a multi-faceted industry layout that includes media operations, technical services, and cultural creativity [4][5] - The establishment of a "full-channel, precise" communication ecosystem is crucial for grassroots media to break through challenges, emphasizing the importance of content and innovation [6] Group 3 - The exploration of media integration paths in Kuqa City focuses on promoting cultural soft power and enhancing local tourism through collaborative media efforts [11] - The development of a "content + service + industry" strategy is essential for cultivating new media production capabilities, emphasizing user-centered approaches [12][13] - The transformation of media roles into urban resource operators is highlighted, with a focus on enhancing commercial capabilities and expanding into new business areas [18]

在第26个中国记者节即将到来之际，11月5日，全省优秀新闻工作者座谈会在西安召开。省委常 委、省委宣传部部长孙大光出席并讲话。 孙大光首先向全省广大新闻工作者致以节日问候。他指出，今年以来，全省新闻战线牢记职责、奋 发有为，把镜头对准发展前沿，把笔触伸向基层一线，记录和呈现了广大干部群众牢记嘱托、感恩奋进 的火热实践，为全省经济社会发展营造了良好舆论氛围。他强调，要坚持不懈用党的创新理论凝心铸 魂，深入学习宣传贯彻党的二十届四中全会精神，更好把体现党的主张和反映人民心声统一起来，做党 和人民信赖的新闻工作者。要强化使命担当，找准工作坐标，聚焦陕西高质量发展、现代化建设，进一 步讲好中国故事、陕西故事、丝路故事，努力为谱写陕西新篇、争做西部示范凝聚精神力量。要勇于改 革创新，积极大胆实践，推进主流媒体系统性变革，加快建设全媒体传播体系，持续提高新闻舆论传播 力、引导力、影响力、公信力。要坚守新闻志向，恪守职业道德，锤炼优良作风，展现新时代新闻工作 者的良好风貌。省、市记协要做实做细团结引领服务工作，努力建设有温度有活力有影响的"记者之 家"。 会上通报了第35届中国新闻奖、全国第十二届"好记者讲好故事"及202 ...

为民航高质量发展提供精神动力 会议指出，上半年，报社出版社宣教中心在民航局党组的坚强领导下，坚持以习近平新时代中国特色社 会主义思想为指导，以习近平文化思想为基本遵循，全面贯彻党的二十大和二十届二中、三中全会精 神，坚持稳中求进、以进促稳，各项工作取得积极进展。聚焦主业，全媒体平台集中发力，新闻报道和 图书出版工作取得新突破，为民航高质量发展提供精神动力；精准施策，积极转变思维，创新经营模 式，发展路径进一步拓宽；铸魂固本，以党的政治建设为统领，持续推进从严治党，发展基础不断夯 实。 会议强调，当前，传统媒体发展面临的内外部环境更加复杂多变，不确定性因素明显增多，报社出版社 宣教中心必须科学研判，以巩固主流意识形态为目标，积极构建舆论引导机制；以新闻生产传播机制改 革为动力，优化全媒体传播体系；以释放媒体产业价值为导向，构建"媒体+"传播生态格局，要勇于走 出舒适区，克服思维惯性和思维定式，大胆探索、大胆尝试、大胆突破，坚定不移地推动报社出版社宣 教中心健康发展。 《中国民航报》、中国民航网 记者张嘉宁 报道：7月29日，中国民航报社出版社宣教中心2025年年中工 作会议召开。会议传达落实2025年全国民航年 ...