15 亿欧元、29% 股权、不控股，这不是一次并购冲动，而是一场对全球经营权的下注。 作者 | 思岭 15 亿欧元、29% 股权、不控股，这不是一次并购冲动，而是一场对全球经营权的下注。安踏用少数股权，换取进入全球品牌治理与运营系统的入 口：产品节奏、渠道效率、库存纪律、品牌重启。它真正测试的不是彪马值不值钱，而是安踏式运营，能否在欧美成立。 2026 年 1 月 27 日，安踏体育宣布，以约 15 亿欧元现金，收购彪马（PUMA）母公司 PUMA SE 约 29.06% 股权，成为第一大股东，但不控股。 这不是一次传统意义上的并购。这是一次对"全球经营权"的下注。 29% 是一个极不浪漫、却极其理性的比例。 它有三层含义： · 足够大：可以进入董事会，进入核心治理半径； 1、全球经营权的入场券 当下全球运动行业的问题，从来不是"有没有品牌"，而是品牌还能不能被重新做成增长机器。而增长机器真正的零件，不在 Logo 上，而在治理系 统里： 29% 的股权，让安踏进入这个系统内部，却不把自己锁进一场长期、沉重、充满政治摩擦的整合战。它更像买了一张后台通行证，不急着上台， 但终于能看清剧本。 2、一个可验证的"全 ...

Group 1 - The company has established a global multi-brand matrix, successfully transforming from sports talent and venue operations to a global footwear and apparel giant through strategic integration of various brands from 2019 to 2022, including the acquisition of Clarks, which has significantly increased revenue scale from billions to hundreds of billions [1] - Clarks has shown signs of profitability recovery, contributing over 86% of the group's revenue. Despite a 5.3% year-on-year revenue decline in FY25H1 due to macroeconomic fluctuations and strategic procurement reductions, the company improved its gross margin by 0.1 percentage points and achieved a turnaround in net profit, indicating the end of the difficult inventory clearance and operational restructuring period [2] - The new CEO of Clarks, Victor Herrero, possesses a successful retail management system and practical experience, having demonstrated strong cost reduction and global expansion capabilities in previous roles at Guess and Lovisa, aligning management interests with shareholder value through stock ownership and compensation structures [2] Group 2 - The company, Non-Fan Lingyue, is one of the few domestic apparel firms with global control over a century-old brand, which provides superior asset attributes compared to merely acquiring operational rights in Greater China. Current market valuations are constrained by short-term report fluctuations and have not fully priced in the scarcity of its global mature assets [3] - As the business stabilizes in Europe and the U.S. and expands further into China and other emerging markets, profit margins are expected to rise, facilitating a revaluation from a "retailer" to a "global brand operator" [3] - The company forecasts net profits attributable to shareholders of HKD 210 million, 510 million, and 640 million for the years 2025 to 2027, respectively, and assigns a PEG target of 0.8X for 2025E, with a target price of HKD 1.25 per share, initiating coverage with a "buy" rating [3]

全球资产重塑，盈利拐点确立 非凡领越(0933) ——非凡领越首次覆盖报告 | [姓名table_Authors] | 电话 | 邮箱 | 登记编号 | [Table_Invest] 评级： | 增持 | | --- | --- | --- | --- | --- | --- | | 盛开(分析师) | 021-23154510 | shengkai@gtht.com | S0880525040044 | | | | 钟启辉(研究助理) | 021-23185686 | zhongqihui@gtht.com | S0880125042254 | | | | | | | | [当前价格 Table_CurPrice] (港元)： | 0.69 | 本报告导读： 公司全球多品牌矩阵成型。核心品牌 Clarks 盈利拐点显现，重组艰难时期基本结 束。Clarks 新任 CEO Victor 具备高胜率零售管理体系和实战经验。我们认为非凡 领越是国内服装板块中少数拥有百年全球品牌"全球控股权"的企业，其资产属性 显著优于单纯收购"大中华区运营权"的模式。首次覆盖，予以增持评级。 投资要点： | 财务摘要(百万港元) ...

Investment Rating - The report assigns an "Accumulate" rating to the company [2][3]. Core Insights - The company has established a global multi-brand matrix, with its core brand Clarks showing signs of profitability recovery after a challenging restructuring period. The new CEO, Victor Herrero, brings a successful retail management system and practical experience. The company is one of the few in the domestic apparel sector with global control over a century-old brand, which significantly enhances its asset attributes compared to merely acquiring operational rights in the Greater China region. The report initiates coverage with an "Accumulate" rating [3]. Financial Summary - The projected financials (in million HKD) for the company are as follows: - Total Revenue: 10,427 in 2024A, 10,426 in 2025E, 11,416 in 2026E, and 12,600 in 2027E, reflecting a decline of 7.1% in 2024A, stable in 2025E, and growth of 9.5% and 10.4% in 2026E and 2027E respectively [5]. - Gross Profit: 4,764 in 2024A, 4,754 in 2025E, 5,260 in 2026E, and 5,867 in 2027E [5]. - Net Profit attributable to the parent company: -70 in 2024A, 206 in 2025E, 508 in 2026E, and 635 in 2027E, indicating a significant recovery with growth rates of 40.8%, 391.9%, and 147.1% for the subsequent years [5]. - PE Ratio: -98.39 in 2024A, improving to 33.45 in 2025E, and further down to 13.54 and 10.83 in 2026E and 2027E respectively [5]. - PB Ratio: 0.82 in 2024A, increasing to 0.91 in 2025E, and then stabilizing around 0.85 and 0.78 in 2026E and 2027E [5]. Business Transformation - The company has undergone a transformation from sports resource integration to a global multi-brand operation over the past 15 years. Since the Li Ning family took control in 2010, the company has completed a metamorphosis from sports talent management and real estate development to a multi-brand footwear and apparel giant through acquisitions and strategic partnerships [16]. - The company has successfully integrated various brands, including LNG, Bossini, and Testoni, and completed the acquisition of Clarks, which has significantly boosted its revenue scale from billions to hundreds of billions [17][18]. Clarks Brand Performance - Clarks is the primary driver of the company's performance, contributing over 86% of total revenue. Despite a 5.3% year-on-year decline in revenue for FY25H1 due to macroeconomic fluctuations and strategic procurement reductions, the company managed to improve its gross margin by 0.1 percentage points through strict discount control and supply chain optimization [21][22]. - The new CEO, Victor Herrero, is expected to implement effective reforms and efficiency improvements at Clarks, leveraging his extensive experience in retail management [41]. Market Position and Valuation - The company is positioned as a rare global asset in the domestic apparel sector, with its market valuation currently not fully reflecting its status as a mature global asset. As business stabilizes in Europe and the U.S., and with further expansion in China and other emerging markets, profit margins are expected to improve, leading to a revaluation from a "retailer" to a "global brand operator" [3][12]. - The report estimates net profits for 2025-2027 to be 206 million, 508 million, and 635 million HKD respectively, applying a PEG valuation method to set a target price of 1.25 HKD per share for 2025E [3].