【深瞳工作室出品】 策划：刘恕李坤 "最近看了相关科普，了解到全谷物更健康。"为此，今年中秋佳节，李女士特意选购了一些全麦月 饼。"既能吃出节日气氛，也不用担心热量超标。"她说。 全麦面包、糙米米饭、糙米烧卖、荞麦面条……如今，主打健康牌的全谷物食品悄然兴起。 自去年国家发展和改革委员会、国家粮食和物资储备局等七部门联合印发《国家全谷物行动计划（2024 —2035年）》（以下简称《行动计划》）以来，各地不断加强全谷物科学膳食宣传推广，因地制宜发展 全谷物产业。 随着政策效应逐步释放，消费者对全谷物的接受度也持续提升。但我国全谷物消费仍在低位徘徊，全谷 物消费占谷物消费的比例不足1％。而部分发达国家全谷物消费占比已达20％—35％，其中德国2021年 人均全谷物日摄入量高达132.6克，在谷物消费中的占比达33.93％。 天然"营养素包"叫好不叫座 在一家超市零食区，全谷物"明星"产品琳琅满目：有机纯燕麦片采用低温烘焙工艺，膳食纤维含量达 12％以上；高纤维燕麦采用零添加蔗糖配方，蛋白质含量显著高于普通燕麦；有机谷物轻养礼盒提供科 学营养配比，专为控糖与健身人群量身打造…… "很多产品都标注了全谷物，但成分标 ...

Core Viewpoint - The article discusses the transformation and innovation in the Chinese baking industry, highlighting the importance of health and daily consumption in product development, as well as the role of retail channels in driving this change [1][41]. Group 1: Event Overview - The German Industrial Baking Localization Practice and Nutritional Innovation Summit was held in Suzhou, Kunshan, featuring key figures from the German Consulate, Ston Group, and Wang Sen Education Group [1]. - The summit gathered experts and representatives from the baking industry to discuss the industrial transformation of the Chinese baking sector [1]. Group 2: Insights from Key Speakers - Li Qun, from Hema Baking, emphasized the evolution of Hema's baking strategy from creating "explosive products" to becoming a daily necessity for consumers [14][15]. - The focus has shifted to integrating baked goods into daily meals, addressing the need for higher repurchase rates amid market homogenization [20][21]. Group 3: Consumer Trends and Product Development - The younger demographic is increasingly interested in health-conscious options, seeking baked goods that are both tasty and nutritious [27]. - Hema defines "delicious" through three dimensions: good craftsmanship, quality ingredients, and health orientation [23]. - The company aims to eliminate additives and promote clean labels, ensuring transparency in product ingredients [25][40]. Group 4: Market Positioning and Supply Chain Strategy - Hema is extending its reach into the upstream supply chain, establishing partnerships for local ingredients like matcha to enhance brand recognition [33]. - The company is focusing on creating products that cater to various consumption scenarios, such as single-serving items and small celebration cakes, to enhance brand presence in daily life [32][41]. Group 5: Industry Challenges and Opportunities - The baking industry faces challenges of homogenization and price wars, prompting Hema to differentiate itself through health, scenario-based offerings, and deep supply chain engagement [41]. - Hema's approach illustrates that retail channels can actively drive industrialization and localization transformations rather than passively accepting changes [41].

Core Viewpoint - The article discusses the transformation and opportunities within the Chinese baking industry, particularly focusing on the rise of e-commerce and live streaming as new sales channels for baking products, exemplified by the success story of Zheng Ma Qing Yun and his brand "Wang Pi Xiao Lao Ban" [1][11][32]. Group 1: Event Overview - The German Industrial Baking Localization and Nutritional Innovation Summit was held in Suzhou, Kunshan, featuring key figures from the German Consulate, Ston Group, and Wang Sen Education Group [1]. - The summit gathered experts and representatives from the baking industry to discuss the industrial transformation of the Chinese baking sector [1]. Group 2: Key Insights from Zheng Ma Qing Yun - Zheng Ma Qing Yun's live streaming channel "Wang Pi Xiao Lao Ban" achieved significant success, generating over 300 million in revenue after starting with a 10 million performance in the first year [11][20]. - His approach involved understanding consumer psychology and treating the live streaming space as a "retail experiment" [12][14]. - The success factors included timing advantages in live streaming and product selection, particularly focusing on health trends and niche markets like alkaline water bread [20][22]. Group 3: Market Dynamics - The article highlights a shift in the baking industry where traditional metrics of profitability are being replaced by customer acquisition power, with baked goods serving as entry products to attract consumers [28][30]. - The concept of "sheep's wool coming from the chicken" illustrates how baked goods are used to drive traffic to higher-margin products in retail settings [28][30]. Group 4: Future Paths for White Brands - The future of white brands in the baking industry may follow three paths: being integrated into major retail/e-commerce platforms, strengthening niche segments, or upgrading to branded products [39]. - The emphasis is on transforming occasional purchases into daily consumption, aligning with health-conscious lifestyles [41].

Core Viewpoint - The financial performance of Tao Li Bread (603866) in the first half of 2025 shows a significant decline in both revenue and profit, reflecting the deep challenges faced by traditional baking companies amid consumer upgrades and channel transformations [1] Financial Performance - In the first half of 2025, the company reported revenue of 2.611 billion yuan, a year-on-year decline of 13.6% [1] - The net profit attributable to shareholders was 204 million yuan, with a year-on-year decrease of 30% [1] - For the full year of 2024, revenue fell by 9.93% to 6.087 billion yuan, and net profit decreased by 9.05% [1] - The first quarter of 2025 saw an even larger revenue decline of 14.2% and a net profit reduction of 27.07% [1] - The gross margin remained around 23%, slightly recovering from the first quarter but still below levels seen before 2022, indicating ongoing cost pressures and underutilization of capacity [1] Market Competition - The baking sector has seen an influx of cross-industry competitors, with traditional giants like Dali Foods and Binbao accelerating their presence in the short-shelf-life market, intensifying market competition [2] - Tao Li's brand premium is diminishing, and terminal sales are slowing down due to this price war [2] - The company's R&D investment dropped sharply by 31.84% in 2024, with an R&D expense ratio of only 0.38%, significantly lower than the industry average of 3.2% [2] Channel and Product Strategy - The company heavily relies on supermarket channels for revenue, which has been challenged by competitors promoting their own in-store baked goods and new retail formats enhancing supply chain advantages [2] - Tao Li has lagged in emerging channels like instant retail and community group buying, missing out on online traffic opportunities [2] - Consumer demand for low-sugar and high-fiber baked products is rising, but the company's product line remains focused on traditional sweet bread, with slow progress in health-oriented transformations [2] Regional Expansion Challenges - The company's national expansion strategy has faced setbacks in southern regions, particularly in South China, where revenue has significantly declined due to differences in consumer habits, regional brand competition, and high supply chain costs [3] - Despite new production bases in East and Central China, low capacity utilization and depreciation costs are eroding profits [3] - Although wheat prices have decreased from their 2023 highs, they remain elevated, compounded by rising oil prices, which continue to pressure gross margins [3] Strategic Adjustments - In response to these challenges, the company is implementing multi-dimensional adjustments, including accelerating its presence in instant retail and community group buying by partnering with platforms like Meituan and Pinduoduo [3] - Product upgrades are underway, with the introduction of low-sugar and whole grain products, as well as exploring co-branded and seasonal limited-edition products [3] - The second half of 2025 will be a critical period for assessing the effectiveness of these strategic adjustments [3]

Core Viewpoint - The article discusses the dangers of extreme dieting and weight loss methods, highlighting the physical and psychological consequences of such practices. Group 1: Health Risks of Extreme Dieting - Overly restrictive diets can lead to nutritional imbalances, resulting in symptoms like dry skin, hair loss, and muscle weakness due to insufficient intake of essential nutrients [2][4][8] - Low blood sugar levels can occur from excessive carbohydrate restriction, causing dizziness and potential safety hazards during activities like driving [3] - Anemia may develop from inadequate iron intake, leading to fatigue and decreased work efficiency, particularly affecting women during menstruation [4] - Hormonal imbalances from extreme dieting can cause menstrual irregularities, potentially impacting fertility [5][6] - A weakened immune system due to poor nutrition increases susceptibility to illnesses and prolongs recovery times [7] - Osteoporosis risk rises from rapid loss of minerals like calcium, especially in women, leading to increased chances of fractures [10] - Gallstones can form from prolonged low-fat diets, causing abdominal pain and requiring surgical intervention in severe cases [11] Group 2: Strategies for Healthy Weight Loss - A balanced diet with diverse food groups is essential to prevent nutritional deficiencies and support overall health [2][6] - Incorporating low glycemic index foods can help manage blood sugar levels effectively [3] - Increasing iron-rich foods and pairing them with vitamin C sources can improve iron absorption and combat anemia [4] - Regular intake of healthy fats and avoiding extreme calorie restrictions can prevent gallstone formation [12] - Maintaining a healthy eating structure and seeking medical advice for persistent menstrual issues is crucial [6] - Engaging in moderate exercise and adjusting dietary intake can help overcome weight loss plateaus [14] - Addressing psychological aspects of dieting, such as anxiety and depression, is important for sustainable weight management [14][15] Group 3: Identifying Need for Weight Loss - Individuals with a BMI of 28 or higher, especially with excess abdominal fat, are at increased risk for metabolic syndrome and related diseases [17] - Those with existing metabolic conditions like diabetes or hypertension may benefit from even modest weight loss [17] - Adolescents experiencing continuous weight gain post-puberty should be targeted for early intervention to prevent long-term obesity [17]

Group 1 - The article emphasizes the importance of exercising safely during high temperatures, suggesting to avoid midday sun and choose cooler times for physical activities [4][5] - It highlights the need for adjusting exercise intensity and opting for low-impact activities like swimming and yoga to mitigate heat stress [4][5] - Recommendations include wearing breathable clothing and applying sun protection measures to prevent heat-related illnesses [4][5] Group 2 - The article advises on hydration strategies, recommending small, frequent sips of water at room temperature to avoid overloading the kidneys [7] - It suggests supplementing electrolytes lost through sweating with appropriate sports drinks or homemade electrolyte solutions [8] - The importance of consuming low glycemic index carbohydrates for sustained energy during prolonged exercise is also noted [9] Group 3 - The article discusses the significance of protein intake post-exercise, recommending lean sources to avoid feeling greasy [10] - It outlines three dietary prohibitions during summer exercise, including avoiding high-fat and high-sugar foods, caffeinated beverages, and extreme eating habits [11]

Hydration - It is essential to drink water regularly and consume water-rich foods to maintain hydration during high temperatures. The amount of water intake should be based on sweat loss, temperature, and activity level [1] - Sweet beverages do not provide necessary electrolytes like sodium and potassium, making options like fruits, vegetables, nutritious porridge, soup, and lightly salted water better choices for hydration [1] Salt Supplementation - Sodium and potassium are lost through sweat, so it is important not to overly restrict salt intake in hot conditions. Light saltwater is recommended for replenishment [2] - Dietary sources should be prioritized for salt intake, with a variety of soups suggested to enhance daily salt consumption. In cases of high sweat loss, electrolyte-rich beverages may be necessary [2] Increased Vegetable and Fruit Intake - The need for vitamins B1, B2, C, and β-carotene increases in high temperatures, making it important to consume more fruits and vegetables to replenish lost nutrients [3] - Daily recommendations include at least 500g of vegetables and 400g of fruits, focusing on potassium and vitamin-rich options [3] Quality Protein Intake - Protein requirements slightly increase in hot weather, with a recommended energy contribution of 12%-15% from protein, half of which should be high-quality sources [4] - Foods rich in quality protein such as fish, shrimp, eggs, dairy, and lean meats should be included, with specific daily intake recommendations for dairy and soy products [4] Carbohydrate Consumption - Carbohydrates are a vital energy source, and it is advisable to choose complex carbohydrates like whole grain bread and brown rice to provide sustained energy without causing blood sugar spikes [5] Appetite Stimulation - Due to reduced digestive secretions in high temperatures, meals should be visually appealing and varied to stimulate appetite. Light soups before meals can help enhance digestion and appetite [6][7] - Cold dishes and small amounts of cold drinks can also aid in appetite stimulation, but should be consumed in moderation to avoid gastrointestinal discomfort [7] Food Safety - High temperatures accelerate food spoilage and bacterial growth, necessitating strict food hygiene practices. Freshly prepared foods should be prioritized, and stored foods must be checked for quality before consumption [8]

Core Viewpoint - The health issues faced by mathematician Wei Dongyi highlight the nutritional challenges faced by busy professionals, particularly entrepreneurs, emphasizing the importance of systematic health management in daily life [2][3]. Group 1: Health Challenges - Wei's health problems, particularly periodontitis, have drawn attention to the nutritional imbalances prevalent among busy individuals [3]. - His dietary habits reveal a preference for refined carbohydrates, with minimal intake of proteins, fruits, and vegetables, leading to potential nutritional deficiencies [4][5]. - The lack of essential nutrients, such as protein and vitamins, may contribute to his deteriorating health and increased risk of conditions like periodontitis [6][7][8]. Group 2: Nutritional Insights - Long-term nutritional deficiencies can accelerate aging and weaken the immune system, as seen in Wei's physical decline [11]. - A diet high in refined carbohydrates and low in proteins and fats can lead to poor skin health and emotional instability [12][13]. - Regular health check-ups may overlook early signs of nutritional deficiencies, which can have broader health implications [14][15]. Group 3: Recommendations for Entrepreneurs - Busy professionals should prioritize high-nutrition, low-calorie foods to combat the negative health impacts of fast-paced lifestyles [18][19]. - Carrying healthy snacks can provide quick nutrition and prevent reliance on unhealthy food options [24][25]. - Avoiding excessive reliance on takeout and refined carbohydrates is crucial for maintaining cognitive function and overall health [27][28][30]. Group 4: Emotional and Mental Health - Nutritional deficiencies can lead to emotional fluctuations, with specific vitamins and minerals playing key roles in mood regulation [33][34][35]. - Maintaining a balanced intake of fats, particularly Omega-3, is essential for mental health and emotional stability [36][37]. Group 5: Holistic Health Management - A balanced approach to eating, sleeping, and physical activity is vital for overall health [39]. - Regular sleep patterns and physical activity can significantly impact weight management and overall well-being [46][49]. - The importance of hydration and nutrient-dense foods cannot be overstated in maintaining energy levels and health [60].