共情
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顾客期待共情,企业该如何满足?
3 6 Ke· 2025-11-20 01:12
在此情境下,共情指的是顾客认为公司及其代表真诚地试图理解并回应其情绪状态,尤其是在顾客脆弱 的时刻。对于保险客户而言,这可能意味着保险代表不仅处理理赔事宜,还认可客户正在经历的困难, 或者公司事后跟进了解情况。这是一种从客户视角看待问题,并将这种认知转化为关怀和积极回应的能 力。 曾几何时,共情被认为过于温情柔弱,不适用于职场环境。但数十年的研究已打破这一误解。共情包含 三个要素:分享他人经历、尝试理解他人眼中的世界,以及关心他人的福祉。当人们表达共情时,会建 立起更深层次、更具滋养性的关系;当他们感受到共情时,其信任度、士气和幸福感也会随之提升。 职场亦是如此。富有共情力的领导者能够打造出员工敬业度更高、忠诚度更强的团队,在这样的团队 中,员工不仅感觉更良好(体验到更多的快乐、更强的韧性和更高的幸福感),而且工作表现也更出色 (协作更高效、创新能力更强、工作产出更高)。如今,任何一家希望以数据驱动企业文化的公司,都 应确保领导者能够给予共情,员工也能感受到共情。 但企业的顾客又如何呢?在苏黎世保险集团赞助的一项全新全球调查中,我们对11个国家近1.2万人进 行了民意调查,结果发现,大多数顾客希望从与之打交道 ...
中国酒业如何跨越“冰与火”?这场“武汉会议”,回答时代之问!
Sou Hu Cai Jing· 2025-10-20 16:32
Core Insights - The Chinese liquor industry is at a historical crossroads, facing both challenges and opportunities due to rational consumption trends and the impact of artificial intelligence on industry logic [1] - The "World Famous Wine Value Conference" held in Wuhan addressed key industry questions regarding the redefinition of liquor value, the shift from scale expansion to value creation, and the globalization of Chinese liquor [1] Industry Trends - The global liquor industry is undergoing structural changes, with the high-end and luxury segments leading growth at a compound annual growth rate (CAGR) of 10.3%, particularly driven by the Asia-Pacific region [2] - The Chinese baijiu market is expanding steadily, with a CAGR of 2.3%, showcasing strong industry resilience and cultural roots [2] - Traditional business banquet markets are contracting, while personalized and emotionally connected consumption scenarios are rapidly emerging, emphasizing the need for liquor brands to adopt innovative strategies for differentiation [2] Consumer Behavior - The concept of rational consumption has gained consensus, with consumers prioritizing products that offer a balance of cost-effectiveness, quality, and emotional value [4] - The long-term development of world-famous liquors should focus on the values of "coexistence, empathy, and sharing," integrating industry with nature and society [4][5] Internationalization Challenges - China's baijiu currently holds only a 2.3% share in the international market, highlighting the need for the industry to overcome misconceptions and adopt successful strategies from international wine markets [7] - Recommendations for internationalization include aligning with international standards, innovating products and marketing strategies, and fostering collaboration among industry players [7] Innovation and Strategy - Leading companies are responding to industry changes through innovative practices, such as digital empowerment, cross-industry collaborations, and enhancing consumer experiences [10] - Anhui Gujing Group is leveraging digitalization to enhance traditional brewing processes and is actively promoting baijiu internationally [12] - Luzhou Laojiao is focusing on brand innovation through product diversification and cultural collaborations to connect with younger consumers [14] - Qingdao Beer is enhancing consumer engagement through innovative product offerings and efficient delivery systems [19] Future Directions - The conference outlined a clear roadmap for the future of Chinese liquor, emphasizing the importance of gratitude towards nature, commitment to quality, and deep emotional resonance with consumers [30] - The industry is encouraged to embrace the philosophy of "coexistence, empathy, and sharing" to navigate the challenges ahead and achieve sustainable growth [30]
“懂人”和“共情”,是打破商业困局的关键 | 红杉Library
红杉汇· 2025-10-10 00:05
Core Insights - The article emphasizes the importance of empathy in business practices, suggesting that understanding human needs is crucial for overcoming challenges in efficiency optimization, performance growth, and technological innovation [3][18][19] - The book "Effective Empathy" provides a methodology for developing empathy as a systematic business tool, moving beyond the notion of empathy as an innate talent [3][6] Summary by Sections Definition and Importance of Empathy - Empathy is defined as more than just expressing sympathy; it involves understanding others' perspectives and experiences, which can lead to innovative problem-solving [6][18] - The article argues that empathy is often misunderstood as a soft skill, but it can be quantified and create tangible business value [18] Empathy Archetypes - The article introduces seven empathy archetypes that can help individuals identify their strengths and weaknesses in empathy [7][8][9][10][11][12][13][14][15] - **The Sage**: Represents wisdom and awareness of the present moment [8] - **The Inquirer**: Combines investigative curiosity with therapeutic insight [10] - **The Convener**: Focuses on creating meaningful environments for collaboration [11] - **The Alchemist**: Embraces experimentation and learning from failures [12] - **The Confidant**: Provides emotional support and understanding [13] - **The Seeker**: Embodies the spirit of exploration and adventure [14] - **The Cultivator**: Aims to nurture ideas and actions with purpose [15] Application of Empathy in Business - Empathy can enhance understanding of customer needs, improve team collaboration, and foster effective leadership [18][19] - The article highlights that applying empathy at the organizational level can lead to deeper insights into internal dynamics and market conditions, ultimately driving sustainable growth [19]
和青春期孩子相处,闭嘴是标配,陪伴是高配,那么顶配是什么?
Jing Ji Guan Cha Bao· 2025-09-29 03:22
Core Viewpoint - The article discusses effective ways for parents to interact with their adolescent children, emphasizing the importance of silence, companionship, and empathy in fostering a positive relationship during this challenging developmental stage [1][31]. Group 1: Standard Interaction - The first essential approach is to "close the mouth," meaning parents should avoid harsh words and criticism, as this can provoke rebellious behavior in teenagers [2][6][11]. - An example is provided where a teenager's behavior improved significantly when parents shifted from a confrontational approach to one of understanding and support [12][14]. Group 2: High-Level Interaction - The second approach is "companionship," highlighting that adolescents, while seeking independence, still require parental support and understanding [15][18]. - Parents are encouraged to manage their emotions, help their children build resilience against stress, and establish clear boundaries to guide behavior [22][25][27]. Group 3: Top-Level Interaction - The final and most crucial approach is "empathy," which involves understanding and validating the child's feelings and perspectives [28][29]. - Parents should recognize that they are shaping an independent individual rather than a mini-version of themselves, fostering a relationship built on trust and love [30][31].
我们为什么会觉得AI理解自己?
Hu Xiu· 2025-09-28 12:08
Core Insights - The article discusses the evolving relationship between humans and AI, particularly focusing on empathy and emotional connection, highlighting how AI can appear to understand human emotions better than some people do [1][2]. Group 1: Empathy and Emotional Connection - Empathy is described as the intersection of emotion and morality, where understanding another person's feelings has inherent moral value [6]. - The need for connection is likened to a basic physiological need, emphasizing that being understood by others fosters a sense of belonging [14]. - AI's ability to provide emotional support is noted, with tools like ChatGPT excelling in emotional responses due to extensive training on human data [21][22]. Group 2: AI's Role in Addressing Loneliness - The article highlights the increasing prevalence of loneliness, referring to it as a "Loneliness pandemic," and discusses how AI can serve as a substitute for human interaction [48]. - AI can also assist individuals in improving their social skills and building real-life connections, rather than merely replacing human relationships [50]. - Research indicates that while AI can alleviate loneliness, excessive reliance on it may exacerbate feelings of isolation [51]. Group 3: Future of Human-AI Relationships - The potential for AI to evolve into a more integrated part of human life is discussed, with the idea that shared experiences could enhance emotional bonds [45]. - The article suggests that future AI could possess physical forms and the ability to grow and learn, which would deepen the relationship between humans and AI [58][59]. - The ongoing research into AI's emotional capabilities and its impact on human psychology is emphasized, indicating a growing interest in understanding these dynamics [57].
为什么“共情”是下一个伟大的创业机会——在有限的一生里“体验”无限种人生
创业邦· 2025-08-15 03:18
Group 1 - The core viewpoint of the article emphasizes the transformative power of empathy through VR and MR technologies, highlighting their potential to create profound emotional experiences and connections [6][18]. - The article discusses the impact of VR experiences on empathy, particularly through the immersive storytelling seen in works presented at the Beijing International Film Festival [7][12][14]. - It identifies empathy as a crucial element for personal growth, social relationships, and business success, suggesting that understanding others can lead to better interpersonal dynamics and enhanced workplace environments [20][21][22]. Group 2 - The article outlines how VR and MR technologies serve as a new "cognitive infrastructure," allowing users to transition from passive observers to active participants in narratives, thus enhancing empathy [24][26]. - It compares traditional film and VR experiences, noting that VR provides a higher level of immersion, perspective transformation, and physical engagement, which are essential for fostering empathy [25][24]. - The potential for VR to democratize rare life experiences is discussed, suggesting that simulation games could become significant products in the VRMR space, allowing users to explore diverse life choices and understand different perspectives [27][28].