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为何“共情”比“讲道理”,更得人心?
Jing Ji Guan Cha Bao· 2025-12-25 09:27
(原标题:为何"共情"比"讲道理",更得人心?) 知乎上有一个热门话题:如果要评选出一份"最令人讨厌的沟通方式"榜单,你会怎么选?结果,"讲道 理"名列前茅。在生活中很多人喜欢讲道理,论对错,明明一个拥抱就可以解决的问题,偏偏要上演一 场口水大战 ;明明几句宽慰就能安抚的情绪,偏偏要罗列出100个"因为所以",然后拧着脖子说:"你 看你是不是做错了!"听过这样一个故事,一个女孩因为工作失误,遭到了同事的集体排斥。她生性敏 感,受不得这种委屈。所以等不及下班,便打电话向男友倾诉这一天的凄惨遭遇。男友当即摆开了架 势:"首先得承认,这确实是你做事不太妥·····"她反驳:"可我已经道歉了啊?""不,这是职场,你这态 度就不太好。而且听你语气,我觉得你情绪很激动······"啪!还不及男友啰嗦完,女孩便把电话挂了。几 分钟后,她发来微信:你比他们更让我寒心。在生活中,总有这么一些人,总爱以教导者自居,无论你 遭遇什么难题,他们不关心你的个人、你的感受,却能搬出一大堆大道理,让你原本想说的话,瞬间咽 回肚子里。在生活中,做事情我们确实要讲道理。但就如作家粥左罗说:大多数情况下,你和你的爱 人、同学、朋友、同事,都有类 ...
2025,公关人最难的一年
汽车商业评论· 2025-11-30 23:06
Core Insights - The public relations industry is facing significant challenges in 2025, as traditional narratives based on individualism and corporate power are becoming ineffective and even harmful [4][9] - The marketing landscape is increasingly difficult, with peak traffic, ineffective content, and rising consumer skepticism [4][10] - The evolution of consumer behavior over the past decade has shifted from a focus on consumption upgrades to a more rational and quality-conscious approach [5][17] Consumer Behavior Changes - The past decade has seen a transition from a consumption upgrade frenzy in 2017-2018 to a focus on self-awareness and quality by 2025, termed the "quality awakening" era [5][17] - Consumers are now prioritizing "value for money" and are more discerning, moving from a collective mindset to an individualistic one, where personal preferences take precedence [5][19] - The rise of the "Z generation" emphasizes self-satisfaction and emotional value over traditional consumerism [19][20] Marketing Strategies - Companies must adapt to a "user-centric" approach, focusing on exceeding niche demands rather than catering to average consumer needs [7][25] - Successful marketing will require brands to engage in empathy, consensus-building, and co-creation with consumers [28][29] - The importance of cultural products over functional ones is increasing, as consumers seek emotional connections with brands [6][25] Industry Trends - The automotive industry is witnessing a shift towards "precision specialization," where brands must cater to specific consumer segments rather than broad demographics [7][25] - The concept of "instant retail" is gaining traction, with consumers making purchasing decisions online before visiting physical stores [20] - The dominance of domestic brands in the automotive sector has reached approximately 70%, reflecting a growing cultural confidence among consumers [20][26]
顾客期待共情,企业该如何满足?
3 6 Ke· 2025-11-20 01:12
Core Insights - Empathy is essential in the workplace, fostering deeper relationships and enhancing employee morale, trust, and performance [1][2] - A global survey sponsored by Zurich Insurance revealed that most customers desire empathy from companies, yet many companies fail to deliver it [2][3] Group 1: Importance of Empathy - Empathetic leaders create more engaged and loyal teams, leading to improved employee well-being and performance [1][2] - 79% of surveyed customers prioritize a brand's ability to show empathy during interactions, ranking it higher than online reviews (73%) and recommendations from friends (64%) [2] - 61% of customers are willing to pay more for brands that demonstrate empathy [2] Group 2: The Empathy Gap - 78% of customers feel that companies do not genuinely care about them, and over 40% have switched brands due to a lack of empathy [2][3] - The rise of AI in customer interactions may exacerbate this gap, with over 70% of respondents doubting the empathetic capabilities of chatbots [2][3] Group 3: Strategies for Enhancing Empathy - Companies should integrate empathy into their organizational structure, supported by data and leadership commitment [6][7] - Cleveland Clinic's transformation under CEO Toby Cosgrove illustrates the importance of prioritizing patient experience and empathy [4][5] Group 4: Employee Training and Development - Cleveland Clinic's empathy training for all 43,000 employees significantly improved patient satisfaction, moving from the middle of the industry to the top 10% [7] - Zurich Insurance has trained nearly a quarter of its global workforce in empathy skills, resulting in a 7-point increase in customer net promoter scores [8] Group 5: Combining AI with Human Touch - Companies can enhance customer experiences by using AI for efficiency while ensuring human agents handle emotionally sensitive interactions [9] - Vodafone's approach of transitioning complex customer queries from AI to trained human agents exemplifies this strategy [9]
中国酒业如何跨越“冰与火”?这场“武汉会议”,回答时代之问!
Sou Hu Cai Jing· 2025-10-20 16:32
Core Insights - The Chinese liquor industry is at a historical crossroads, facing both challenges and opportunities due to rational consumption trends and the impact of artificial intelligence on industry logic [1] - The "World Famous Wine Value Conference" held in Wuhan addressed key industry questions regarding the redefinition of liquor value, the shift from scale expansion to value creation, and the globalization of Chinese liquor [1] Industry Trends - The global liquor industry is undergoing structural changes, with the high-end and luxury segments leading growth at a compound annual growth rate (CAGR) of 10.3%, particularly driven by the Asia-Pacific region [2] - The Chinese baijiu market is expanding steadily, with a CAGR of 2.3%, showcasing strong industry resilience and cultural roots [2] - Traditional business banquet markets are contracting, while personalized and emotionally connected consumption scenarios are rapidly emerging, emphasizing the need for liquor brands to adopt innovative strategies for differentiation [2] Consumer Behavior - The concept of rational consumption has gained consensus, with consumers prioritizing products that offer a balance of cost-effectiveness, quality, and emotional value [4] - The long-term development of world-famous liquors should focus on the values of "coexistence, empathy, and sharing," integrating industry with nature and society [4][5] Internationalization Challenges - China's baijiu currently holds only a 2.3% share in the international market, highlighting the need for the industry to overcome misconceptions and adopt successful strategies from international wine markets [7] - Recommendations for internationalization include aligning with international standards, innovating products and marketing strategies, and fostering collaboration among industry players [7] Innovation and Strategy - Leading companies are responding to industry changes through innovative practices, such as digital empowerment, cross-industry collaborations, and enhancing consumer experiences [10] - Anhui Gujing Group is leveraging digitalization to enhance traditional brewing processes and is actively promoting baijiu internationally [12] - Luzhou Laojiao is focusing on brand innovation through product diversification and cultural collaborations to connect with younger consumers [14] - Qingdao Beer is enhancing consumer engagement through innovative product offerings and efficient delivery systems [19] Future Directions - The conference outlined a clear roadmap for the future of Chinese liquor, emphasizing the importance of gratitude towards nature, commitment to quality, and deep emotional resonance with consumers [30] - The industry is encouraged to embrace the philosophy of "coexistence, empathy, and sharing" to navigate the challenges ahead and achieve sustainable growth [30]
“懂人”和“共情”,是打破商业困局的关键 | 红杉Library
红杉汇· 2025-10-10 00:05
Core Insights - The article emphasizes the importance of empathy in business practices, suggesting that understanding human needs is crucial for overcoming challenges in efficiency optimization, performance growth, and technological innovation [3][18][19] - The book "Effective Empathy" provides a methodology for developing empathy as a systematic business tool, moving beyond the notion of empathy as an innate talent [3][6] Summary by Sections Definition and Importance of Empathy - Empathy is defined as more than just expressing sympathy; it involves understanding others' perspectives and experiences, which can lead to innovative problem-solving [6][18] - The article argues that empathy is often misunderstood as a soft skill, but it can be quantified and create tangible business value [18] Empathy Archetypes - The article introduces seven empathy archetypes that can help individuals identify their strengths and weaknesses in empathy [7][8][9][10][11][12][13][14][15] - **The Sage**: Represents wisdom and awareness of the present moment [8] - **The Inquirer**: Combines investigative curiosity with therapeutic insight [10] - **The Convener**: Focuses on creating meaningful environments for collaboration [11] - **The Alchemist**: Embraces experimentation and learning from failures [12] - **The Confidant**: Provides emotional support and understanding [13] - **The Seeker**: Embodies the spirit of exploration and adventure [14] - **The Cultivator**: Aims to nurture ideas and actions with purpose [15] Application of Empathy in Business - Empathy can enhance understanding of customer needs, improve team collaboration, and foster effective leadership [18][19] - The article highlights that applying empathy at the organizational level can lead to deeper insights into internal dynamics and market conditions, ultimately driving sustainable growth [19]
和青春期孩子相处,闭嘴是标配,陪伴是高配,那么顶配是什么?
Jing Ji Guan Cha Bao· 2025-09-29 03:22
Core Viewpoint - The article discusses effective ways for parents to interact with their adolescent children, emphasizing the importance of silence, companionship, and empathy in fostering a positive relationship during this challenging developmental stage [1][31]. Group 1: Standard Interaction - The first essential approach is to "close the mouth," meaning parents should avoid harsh words and criticism, as this can provoke rebellious behavior in teenagers [2][6][11]. - An example is provided where a teenager's behavior improved significantly when parents shifted from a confrontational approach to one of understanding and support [12][14]. Group 2: High-Level Interaction - The second approach is "companionship," highlighting that adolescents, while seeking independence, still require parental support and understanding [15][18]. - Parents are encouraged to manage their emotions, help their children build resilience against stress, and establish clear boundaries to guide behavior [22][25][27]. Group 3: Top-Level Interaction - The final and most crucial approach is "empathy," which involves understanding and validating the child's feelings and perspectives [28][29]. - Parents should recognize that they are shaping an independent individual rather than a mini-version of themselves, fostering a relationship built on trust and love [30][31].
我们为什么会觉得AI理解自己?
Hu Xiu· 2025-09-28 12:08
Core Insights - The article discusses the evolving relationship between humans and AI, particularly focusing on empathy and emotional connection, highlighting how AI can appear to understand human emotions better than some people do [1][2]. Group 1: Empathy and Emotional Connection - Empathy is described as the intersection of emotion and morality, where understanding another person's feelings has inherent moral value [6]. - The need for connection is likened to a basic physiological need, emphasizing that being understood by others fosters a sense of belonging [14]. - AI's ability to provide emotional support is noted, with tools like ChatGPT excelling in emotional responses due to extensive training on human data [21][22]. Group 2: AI's Role in Addressing Loneliness - The article highlights the increasing prevalence of loneliness, referring to it as a "Loneliness pandemic," and discusses how AI can serve as a substitute for human interaction [48]. - AI can also assist individuals in improving their social skills and building real-life connections, rather than merely replacing human relationships [50]. - Research indicates that while AI can alleviate loneliness, excessive reliance on it may exacerbate feelings of isolation [51]. Group 3: Future of Human-AI Relationships - The potential for AI to evolve into a more integrated part of human life is discussed, with the idea that shared experiences could enhance emotional bonds [45]. - The article suggests that future AI could possess physical forms and the ability to grow and learn, which would deepen the relationship between humans and AI [58][59]. - The ongoing research into AI's emotional capabilities and its impact on human psychology is emphasized, indicating a growing interest in understanding these dynamics [57].
为什么“共情”是下一个伟大的创业机会——在有限的一生里“体验”无限种人生
创业邦· 2025-08-15 03:18
Group 1 - The core viewpoint of the article emphasizes the transformative power of empathy through VR and MR technologies, highlighting their potential to create profound emotional experiences and connections [6][18]. - The article discusses the impact of VR experiences on empathy, particularly through the immersive storytelling seen in works presented at the Beijing International Film Festival [7][12][14]. - It identifies empathy as a crucial element for personal growth, social relationships, and business success, suggesting that understanding others can lead to better interpersonal dynamics and enhanced workplace environments [20][21][22]. Group 2 - The article outlines how VR and MR technologies serve as a new "cognitive infrastructure," allowing users to transition from passive observers to active participants in narratives, thus enhancing empathy [24][26]. - It compares traditional film and VR experiences, noting that VR provides a higher level of immersion, perspective transformation, and physical engagement, which are essential for fostering empathy [25][24]. - The potential for VR to democratize rare life experiences is discussed, suggesting that simulation games could become significant products in the VRMR space, allowing users to explore diverse life choices and understand different perspectives [27][28].