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2025,公关人最难的一年
汽车商业评论· 2025-11-30 23:06
Core Insights - The public relations industry is facing significant challenges in 2025, as traditional narratives based on individualism and corporate power are becoming ineffective and even harmful [4][9] - The marketing landscape is increasingly difficult, with peak traffic, ineffective content, and rising consumer skepticism [4][10] - The evolution of consumer behavior over the past decade has shifted from a focus on consumption upgrades to a more rational and quality-conscious approach [5][17] Consumer Behavior Changes - The past decade has seen a transition from a consumption upgrade frenzy in 2017-2018 to a focus on self-awareness and quality by 2025, termed the "quality awakening" era [5][17] - Consumers are now prioritizing "value for money" and are more discerning, moving from a collective mindset to an individualistic one, where personal preferences take precedence [5][19] - The rise of the "Z generation" emphasizes self-satisfaction and emotional value over traditional consumerism [19][20] Marketing Strategies - Companies must adapt to a "user-centric" approach, focusing on exceeding niche demands rather than catering to average consumer needs [7][25] - Successful marketing will require brands to engage in empathy, consensus-building, and co-creation with consumers [28][29] - The importance of cultural products over functional ones is increasing, as consumers seek emotional connections with brands [6][25] Industry Trends - The automotive industry is witnessing a shift towards "precision specialization," where brands must cater to specific consumer segments rather than broad demographics [7][25] - The concept of "instant retail" is gaining traction, with consumers making purchasing decisions online before visiting physical stores [20] - The dominance of domestic brands in the automotive sector has reached approximately 70%, reflecting a growing cultural confidence among consumers [20][26]
纪念我损失的70万
Sou Hu Cai Jing· 2025-11-24 04:46
Core Viewpoint - Bitcoin has recently surged in price, reaching over $100,000 for the first time, driven by market speculation and notable endorsements, including from political figures like Trump [1][42]. Group 1: Bitcoin Price Surge - Bitcoin's price increased by nearly 40% this year, particularly after Trump's election victory [1]. - As of December 5, Bitcoin's price surpassed $100,000, equivalent to over 700,000 RMB [3]. Group 2: Historical Context and Personal Experience - The author recounts purchasing Bitcoin for approximately 4,000 RMB a decade ago, highlighting the dramatic price increase to over 50,000 RMB before selling [17][49]. - The narrative emphasizes the importance of understanding the technology and market dynamics behind Bitcoin, including its decentralized nature and the role of blockchain technology [24][34]. Group 3: Market Perception and Consensus - The value of Bitcoin is largely driven by collective belief and consensus, similar to the value of gold [21][22]. - Bitcoin's attributes, such as limited supply and divisibility, contribute to its potential as a currency [24][26]. Group 4: Regulatory Environment - The regulatory landscape for Bitcoin has evolved, with various announcements from Chinese authorities aimed at controlling its use and preventing risks [12][14]. - Despite regulatory challenges, Bitcoin has gained traction as a digital asset, with increasing recognition from individuals and some governments [38][39]. Group 5: Future Considerations - The potential for Bitcoin to become a widely accepted currency remains uncertain, as it could disrupt traditional monetary systems [45]. - The discussion reflects on the importance of maintaining an open mindset in a rapidly changing financial landscape [50].
X @外汇交易员
外汇交易员· 2025-10-30 02:56
Geopolitical Relations - The report highlights a meeting between President Trump and President Xi, emphasizing the potential for further agreements and a long-term positive relationship between the two leaders [1] - The report suggests a foundation of existing agreements and the anticipation of future consensus between the US and China [1] Leadership Assessment - The report conveys a positive assessment of President Xi as a "great leader of a great nation" [1]
X @Yuyue
Yuyue· 2025-09-26 04:56
Falcon @FalconStable 希望是能凝聚共识的下一个机会挖矿利息和 Yap 的奖励都是小肉,大头还是在二级$XPL 是没做得太好,空投 0.8 卖完后 1u 突破整数位短线操作了下,整体来说小功小过。能参与 presale 还加仓的确实厉害这两天在韩国线下活动也不太能特别盯好,复盘反思后继续下一个! ...
预不预制,好不好吃?
Hu Xiu· 2025-09-12 06:21
Core Points - The article discusses the distinction between facts, opinions, and emotions regarding the use of pre-prepared dishes in restaurants [1][2][3][4][6][10][15][16][18][20][22]. Group 1: Definitions and Standards - The article emphasizes that there is a national standard defining what constitutes pre-prepared dishes [15][16]. - It mentions that while there was initially no standard for pre-prepared dishes, a common consensus has emerged around a specific definition [17][18]. Group 2: Subjectivity and Data - The article highlights that taste is subjective, and opinions on whether a restaurant is good or bad can vary widely [7][8]. - It presents data from a survey of 10,000 people, revealing that 51% found a restaurant tasty while 49% did not, illustrating the role of data in forming opinions [9][10]. Group 3: Emotional Responses and Disputes - Emotional responses to a restaurant's quality can lead to frustration, which may be expressed privately or publicly [11][12][14]. - The article suggests that arguments about subjective opinions are often unproductive unless there is a clear standard or definition established beforehand [21][23].
X @Unipcs (aka 'Bonk Guy') 🎒
RT Yueya.eth🎩 (@yueya_eth)很多人还在拿情绪看 #USELESS,而@theunipcs 已经把逻辑和经验说的很清晰了我也经历过从 $DOGE 到 $PEPE 的每一轮周期,看多 #USELESS,现在已经不是情绪冲动,而是因为我看得懂共识是怎么建立的,资金又是怎么进场的。现在的成交量、流动性、叙事张力、社区密度,已经不是“有潜力”四个字能概括的了。这是一场结构性的大行情,是注定会发生的爆发。我们见证过太多错过,这一次,和@theunipcs 一起见证!#USELESS,不只是可能,而是正在成为顶级 memecoin 的现实。我们与bonkguy 边走边看🫡 ...