冰淇淋市场竞争
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冰淇淋巨头如何应对中国市场本土品牌“围剿”?
Mei Ri Jing Ji Xin Wen· 2025-12-11 12:37
全球冰淇淋市场迎来了一个里程碑时刻——占据最大市场份额的梦龙冰淇淋公司(The Magnum Ice Cream Company N.V.,以下或简称梦龙)正式在三地实现上市。 12月8日,梦龙冰淇淋公司正式宣布在阿姆斯特丹、伦敦和纽约三地证券交易所上市。上市首日,梦龙 在阿姆斯特丹证券交易所的收盘价为每股12.97欧元,涨6.31%,总市值约为79.41亿欧元(约合653亿元人 民币),在纽交所的收盘价为每股14.92美元,涨2.19%,在伦敦交易所的收盘价为每股11.22英镑,涨 2.04%。 市值超640亿元、年营收规模接近80亿欧元,梦龙这一冰淇淋领域的巨无霸,掀开了新的发展篇章。 回顾联合利华冰淇淋业务的发展历程,可追溯到1913年。 彼时,一位屠夫为改善香肠销量在夏天下滑的情况,决定拓展冰淇淋销售业务,但想法因战争被搁置。 1922年,利华兄弟公司收购了该企业,随着来自美国的大型商用冰柜开始批量涌入,Wall's(和路雪)冰 淇淋品牌诞生。 由此看来,梦龙冰淇淋公司实际上是一家发展已有百年的企业。根据梦龙冰淇淋公司招股书,按照2024 年销售额计算,该公司在全球冰淇淋市场占据21%的市场份额,位居 ...
梦龙称独立后将更加敏捷与专注,国内冰品市场部分低中价产品被催热、品牌抢跑上新
Cai Jing Wang· 2025-12-11 05:05
自去年3月宣布拟分拆冰淇淋业务后,历经一年有余长跑,梦龙冰淇淋公司终于完成独立上市。 近日,联合利华发布公告称,公司已于12月6日完成旗下冰淇淋业务的分拆。梦龙冰淇淋公司也同步宣 布,公司股票于12月8日开始在阿姆斯特丹泛欧交易所、伦敦证券交易所、纽约证券交易所上市交易。 上市时,梦龙冰淇淋公司已发行及流通的普通股股本为6.12亿股,每股面值3.50欧元,每股享有一个投 票权。上市首日,该公司股价在阿姆斯特丹泛欧交易所、纽约证券交易所、伦敦证券交易所收盘分别上 涨6.31%、2.19%、2.04%。 "作为联合利华家族成员时,我们成为全球冰淇淋领域领导者。如今,作为一家独立的上市公司,我们 将比以往更加敏捷、专注和雄心勃勃。"梦龙冰淇淋公司首席执行官Peter ter Kulve对于上市后发展规划 如是表态。 其还进一步指出,"我们有一个明确的策略,旨在实现增长、提升生产力,并依据我们近期在资本市场 日设定的中期目标,对梦龙冰淇淋公司进行再投资。" 梦龙冰淇淋公司曾归属于联合利华旗下冰淇淋业务中。但在去年3月,联合利华宣布通过剥离冰淇淋业 务并启动一项重大生产力计划,加快其增长行动计划,今年2月,联合利华再次 ...
50亿欧元 哈根达斯要被卖了
Sou Hu Cai Jing· 2025-08-06 08:24
Group 1 - Goldman Sachs is reportedly preparing to acquire a stake in Froneri, the world's second-largest ice cream manufacturer, for €15 billion (approximately ¥120 billion) from French private equity firm PAI [2] - Froneri was established in 2016 as a joint venture between PAI and Nestlé, with both parties holding equal shares, and it produces well-known ice cream brands such as Häagen-Dazs, Oreo, and Cadbury in the U.S. market [2][4] - The U.S. ice cream market is valued at approximately $75 billion, with Froneri holding the second-largest market share, trailing only Unilever's Magnum [2] Group 2 - Häagen-Dazs has undergone multiple ownership changes since the 1980s, with significant transitions including its acquisition by Pillsbury in 1983 and later by General Mills in 2001 [3][4] - In 2016, Nestlé and PAI formed Froneri, which subsequently acquired Nestlé's entire ice cream business, giving Froneri operational rights for Häagen-Dazs in over 20 countries [4] - General Mills retains global brand ownership of Häagen-Dazs, primarily managing operations outside North America, especially in China [4] Group 3 - General Mills is reportedly planning to sell Häagen-Dazs' business in China, with potential transaction values estimated between $500 million and $800 million [5] - Häagen-Dazs is facing declining sales in China, with a significant drop in store foot traffic noted in recent financial reports [5][6] - The brand has been actively trying to attract consumers through promotions and discounts, including membership discounts and special pricing [6][7] Group 4 - The Chinese ice cream market has seen a shift in consumer preferences, with a growing demand for lower-priced options, impacting Häagen-Dazs' appeal [7][8] - DQ has emerged as a leading competitor in the domestic ice cream market, capturing nearly 29% market share by 2023, which poses a challenge to Häagen-Dazs [8]
伊利蒙牛押注冰品、和路雪1月就发新品、哈根达斯门店流量下滑⋯⋯闻到了吗?今年夏天冰淇淋市场的火药味
Mei Ri Jing Ji Xin Wen· 2025-06-14 08:42
Group 1 - The ice cream market in China is facing challenges as foreign brands struggle with local consumer preferences and competition from new players [1][4] - Major ice cream brands like Mengniu and Yili are looking to boost their performance in the ice cream segment, which has higher profit margins compared to liquid milk [1] - Unilever plans to independently list its ice cream brand, Algida, this year, indicating a strategic shift and the need for strong performance in the market [1] Group 2 - New ice cream products are being launched earlier and in greater numbers, with brands like Algida introducing 31 new products, setting a record [4] - The competition in the ice cream market is intense, with many new entrants and established brands expanding their product lines [4][6] - Traditional ice cream products continue to dominate sales, with popular items like sesame crispy and cola ice cream being top sellers in local shops [4][5] Group 3 - The retail price of ice cream is generally around 4 to 5 yuan, with higher prices in tourist areas [5][6] - The ice cream market is expected to perform better in 2025 compared to 2024, as major brands report a narrowing decline in sales [6] - Price wars are becoming less common, with companies focusing on rational pricing strategies rather than aggressive discounting [6][8] Group 4 - Haagen-Dazs has seen a decline in retail sales in China, but its retail business is experiencing growth due to increased marketing efforts [9] - The company is adjusting its pricing strategy, with promotional events offering lower prices compared to regular retail [9][10]