梦龙公司此次在三地同步挂牌，总股本6.12亿股，每股面值3.50欧元。这一资本动作的背后，是全球冰 淇淋业务在大型跨国集团体系内长期受限后的"解绑"需求。正如联合利华CEO费尔南多·费尔南德斯 （Fernando Fernandez）所言，分拆与上市是"最符合逻辑的结果"。 过去，在联合利华庞大的日化、家庭护理与食品矩阵中，冰淇淋业务因其独特的冷链依赖性、季节性波 动以及营销模式的特殊性，往往难以获得最优的资源配置。费尔南德斯直言不讳地指出，冰淇淋业务以 往的管理方式存在优化空间，其运营掌控力与啤酒或饮料企业相比仍有距离。这意味着，独立后的梦龙 公司将从原本大型母公司的"成本管理中心"，转型为具备高度灵活性和专业度的资本运营主体。 TMICC首席执行官Peter ter Kulve对此寄予厚望："作为一家独立上市公司，我们将比以往更加敏捷、更 具专注，也更加富有雄心。"这种"敏捷"在资本层面表现为融资通道的拓宽，而在商业层面则表现为 对"冷冻零食革命"的全力一击。 全食展创始人、中国副食流通协会休闲食品专业委员会执行会长王海宁分析指出，独立上市的核心意义 在于打破发展束缚。冰淇淋正从防暑降温的刚需向零食化、甜 ...

全球冰淇淋市场迎来了一个里程碑时刻——占据最大市场份额的梦龙冰淇淋公司(The Magnum Ice Cream Company N.V.，以下或简称梦龙)正式在三地实现上市。 12月8日，梦龙冰淇淋公司正式宣布在阿姆斯特丹、伦敦和纽约三地证券交易所上市。上市首日，梦龙 在阿姆斯特丹证券交易所的收盘价为每股12.97欧元，涨6.31%，总市值约为79.41亿欧元(约合653亿元人 民币)，在纽交所的收盘价为每股14.92美元，涨2.19%，在伦敦交易所的收盘价为每股11.22英镑，涨 2.04%。 市值超640亿元、年营收规模接近80亿欧元，梦龙这一冰淇淋领域的巨无霸，掀开了新的发展篇章。 回顾联合利华冰淇淋业务的发展历程，可追溯到1913年。 彼时，一位屠夫为改善香肠销量在夏天下滑的情况，决定拓展冰淇淋销售业务，但想法因战争被搁置。 1922年，利华兄弟公司收购了该企业，随着来自美国的大型商用冰柜开始批量涌入，Wall's(和路雪)冰 淇淋品牌诞生。 由此看来，梦龙冰淇淋公司实际上是一家发展已有百年的企业。根据梦龙冰淇淋公司招股书，按照2024 年销售额计算，该公司在全球冰淇淋市场占据21%的市场份额，位居 ...

Core Viewpoint - Dream Company has officially announced its listing in Amsterdam, London, and New York, marking its independence from Unilever and positioning itself for global expansion in the ice cream market [3][4]. Group 1: Company Overview and Market Position - Dream Company is the largest ice cream company globally and has become one of the few consumer goods companies to list in multiple locations [3]. - China is one of the top ten markets for Dream Company, with brands like Cornetto, Magnum, and Häagen-Dazs being significant players [4][5]. - The company aims to enhance its channel density, product layout, and supply chain strategy in China following its listing [7]. Group 2: Strategic Plans and Organizational Changes - Dream Company has restructured its organization into 24 profit-and-loss units to improve decision-making speed and execution efficiency [9]. - The company plans to expand its freezer network, currently owning about 3 million freezers globally, which represents 30% of the total ice cream freezer market [9][10]. - The internal metric for measuring market saturation is based on the number of freezers per population, indicating significant growth potential in the Chinese market [10]. Group 3: Product Innovation and Market Strategy - Future innovation will focus on health-oriented products, including reduced sugar and enhanced dietary fiber options, while also expanding product forms [12]. - Dream Company maintains a premium positioning in the Chinese market, where competition is fierce among lower-priced ice cream brands [12]. - The company plans to reduce costs and increase profit margins through supply chain transformation and operational efficiencies [13]. Group 4: Local Adaptation and Management - Dream Company has established a local team in China, with leadership experienced in the market, to address localization challenges [14][15]. - The company has a research and development center in Shanghai and a state-of-the-art factory in Taicang, enhancing its production capabilities for the Asian market [15]. - Revenue projections for 2024 and the first half of 2025 are €317 million (approximately ¥2.616 billion) and €270 million (approximately ¥2.229 billion), respectively, indicating significant growth [15].

（原标题：全球最大冰淇淋公司上市，对中国市场影响几何？丨消费参考） 21世纪经济报道记者贺泓源、实习生李音桦 全球最大冰淇淋公司梦龙如期上市。 12月8日，该公司正式开始在阿姆斯特丹泛欧交易所、伦敦证券交易所和纽约证券交易所三地上市交 易。 从联合利华分拆后，梦龙成为独立冰淇淋巨头，其旗下拥有梦龙、和路雪、可爱多、Ben & Jerry's等众 多知名品牌。据联合利华披露，2024年，其冰淇淋业务收入达到79亿欧元（约合人民币666亿元），调 整后EBITDA达到13亿欧元（约合人民币110亿元），在全球冰淇淋零售市场的占有率约为21%。 按2024年营收计算，在全球前五大品牌中，梦龙占据了4席——和路雪（28亿欧元）、梦龙（18亿欧 元）、Ben & Jerry's（11亿欧元）、可爱多（7亿欧元）。 但要看到，不同于在全球市场的所向披靡，梦龙在国内相对弱势。 在中国，排名第一的冰淇淋公司是伊利。 事实上，相关投入已在增长。今年上半年，梦龙的广告促销费用增加了500万欧元，原因之一便是在华 增加社交媒体和数字营销活动投入。 梦龙披露数据显示，中国为其全球前十大市场之一。按2024年零售额份额算，梦龙为中国第 ...

Core Insights - The ice cream market in China is experiencing a dichotomy, with traditional brands like Häagen-Dazs facing challenges while new entrants like "Mr. Yeren" (野人先生) are rapidly expanding and gaining popularity [1][6][22] - The rise of Gelato, particularly from brands like "Mr. Yeren," reflects a shift in consumer preferences towards healthier, handmade products, despite higher price points [2][6][7] Company Developments - "Mr. Yeren" has expanded its store count significantly, reaching over 850 locations, with plans for further growth, particularly in East China [3][4][5] - The CEO of "Mr. Yeren," Cui Jianwei, has denied any immediate plans for an IPO, emphasizing a focus on product quality and market demand rather than financial maneuvers [3][4] - The brand's pricing strategy positions it competitively against international brands, with Gelato priced between 28-38 RMB per serving, which is lower than some imported counterparts [9][10] Market Trends - The overall ice cream market in China is projected to reach 183.5 billion RMB by 2024, with Gelato expected to grow at a rate of 10%, indicating a strong demand for premium ice cream products [6][7] - The shift towards Gelato is attributed to changing consumer behaviors, with a growing preference for healthier, artisanal options that align with modern lifestyle choices [6][7][8] Competitive Landscape - Traditional high-end brands like Häagen-Dazs and the domestic brand "Chongxuegao" (钟薛高) are facing significant challenges, including store closures and bankruptcy, due to high pricing and quality issues [17][22][23] - The competitive landscape is becoming increasingly crowded, with new entrants leveraging social media and innovative marketing strategies to attract younger consumers [6][7][8] Consumer Behavior - Consumers are increasingly seeking value in their purchases, with a preference for products that offer quality and health benefits over brand prestige [7][23] - The popularity of "Mr. Yeren" and similar brands is partly driven by their ability to create a unique consumer experience that resonates with modern values of health and sustainability [6][7][8]