Core Viewpoint - The company Tea Yan Yue Se has publicly apologized for allegations of plagiarism related to its new collaboration product, which has sparked significant controversy on social media [1][4]. Group 1: Incident Overview - The controversy began on August 23, when multiple bloggers accused Tea Yan Yue Se of copying designs from the Shanghai Rainbow Indoor Choir's new collaboration notebook [3]. - The notebook, launched on August 22, sold out quickly due to its attractive price of 19.9 yuan, leading to resale at a premium on second-hand platforms [3]. - Following the plagiarism allegations, the product was removed from the company's mini-program [3]. Group 2: Company Response - On August 24, Tea Yan Yue Se acknowledged the unauthorized use of designs and expressed regret, stating that there were management oversights that allowed the issue to occur [7]. - The company plans to establish a dedicated investigation team to conduct a thorough review of its design processes and rectify any identified issues [7]. - This incident is not the first for Tea Yan Yue Se, as it faced similar accusations in July regarding the packaging of a new snack product [7]. Group 3: Business Background - Founded in 2013, Tea Yan Yue Se has gained popularity for its unique design and product concepts, but its expansion has been cautious, with only 792 stores currently operating across several provinces [8]. - The company has diversified its offerings by launching sub-brands and exploring various business models, including retail and overseas markets [8]. - Tea Yan Yue Se has undergone multiple rounds of financing, but recent reports indicate a significant shareholder exit and a reduction in registered capital [9]. Group 4: Future Prospects - There have been rumors about the company considering an IPO, with a potential shift from Hong Kong to the U.S. market, although no official timeline has been confirmed [11]. - The company reportedly achieved over 600 million yuan in net profit in 2023, with expectations for slight growth in 2024, although this information has been disputed by company representatives [11].

Core Viewpoint - The article discusses the recent plagiarism controversy involving the tea brand Cha Yan Yue Se, highlighting the company's apology and management issues related to unauthorized use of designs [8][6]. Group 1: Incident Overview - On August 23, multiple bloggers accused Cha Yan Yue Se of plagiarizing designs from the Shanghai Caihong Indoor Choir's new collaboration notebook [5]. - The controversial notebook was launched on August 22 and quickly sold out due to its attractive price of 19.9 yuan, leading to resale at a premium on second-hand platforms [6]. - Following the backlash, the product was removed from the Cha Yan Yue Se mini-program [6]. Group 2: Company Response - On August 24, Cha Yan Yue Se issued an apology via official Weibo, acknowledging the unauthorized use of designs and expressing regret for the oversight in their management processes [8]. - The company plans to establish a dedicated investigation team to conduct a thorough review of their design approval processes and rectify any issues found [8]. Group 3: Historical Context - This incident is not the first for Cha Yan Yue Se; in July, the company faced similar accusations regarding the packaging of a new snack product that resembled a music album cover [8]. - The brand, known for its cultural creativity, is now facing challenges that may indicate cracks in its previously strong creative reputation [8]. Group 4: Business Operations - Cha Yan Yue Se, founded in 2013, has been expanding cautiously, focusing on a direct sales model rather than franchising, resulting in a slower growth rate compared to competitors [10]. - As of now, the company operates 792 stores primarily in regions like Hunan, Hubei, Sichuan, Chongqing, and Jiangsu [11]. - The brand has diversified its offerings with sub-brands and over 200 snack products, also venturing into e-commerce for international markets [11]. Group 5: Financial and Structural Changes - Cha Yan Yue Se has undergone four rounds of financing, with notable investors including Tiantu Capital and Wuyuan Capital [11]. - In June 2024, several major investors exited their positions, reducing the company's registered capital from approximately 7.01 million yuan to about 5.067 million yuan [11]. - The company has also increased the registered capital of its affiliate, Hunan Chayue Cultural Industry Development Group, to approximately 25.067 million yuan [12]. Group 6: Future Prospects - There have been rumors about Cha Yan Yue Se's potential IPO, with reports suggesting a shift in focus from a Hong Kong listing to a possible U.S. listing, pending regulatory approval [14]. - The company reportedly achieved over 600 million yuan in net profit in 2023, with expectations for slight growth in 2024, although this information has been disputed by company representatives [14].