本届文博会堪称亮眼文创产品的"宝藏聚集地"，品类丰富且各具巧思：既有南通扎染鱼子缬"海胆包"、 徽州木雕迷你摆件等非遗文创，也有苏超"十三太保"盲盒、《浪浪山小妖怪》周边等大热IP衍生品；既 有武王墩楚文化冰箱贴、上海Citywalk浓缩咖啡杯碟等地域文化符号产品，也有红山动物园用网红大象 粪便制作的"便便便签本"、按网红白面僧面猴形象开发的"杜杜"互动机器人等生态主题文创。 这些产品生动印证，文创早已完成从"展品"到"商品"的转型，成为长三角文化产业价值转化的鲜活注 脚。 文化价值与商业价值的双向赋能，在"文创+产业"的深度融合中持续进阶。本届文博会的文创热潮，早 已超越"独自美丽"的展品式商品定位，正以"产业基因"的姿态深度融入品牌价值塑造与消费场景构建， 从游离于产业之外的"附加品"转变为深入产业肌理的"文化赋能者"。 展会现场，一位茶饮从业者的咨询场景便颇具代表性：他驻足于川商文创展台，与联合展览的上海文起 东方文创设计团队探讨如何将地方文化符号植入产品的研发、包装、消费全链条。 在上海文起东方董事长王飞看来，现在消费者购买地方特色或文化特色产品，看重的不只是包装的颜 值，更是背后的文化共鸣和情绪归属 ...

Core Insights - The 2025 China International Jewelry Exhibition commenced on October 16, 2023, at the China International Exhibition Center, featuring over 1,200 domestic and international quality enterprises and covering an exhibition area of 30,000 square meters, with an expected attendance of over 100,000 visitors [1][3] Industry Performance - In the first half of this year, the retail sales of gold and silver jewelry in China reached 194.8 billion yuan, marking an 11.3% year-on-year increase, ranking 7th among 16 major product categories [3] - The industry export value grew by 54.7% to 24.01 billion USD, maintaining positive growth for three consecutive years [3] Exhibition Highlights - The exhibition showcased a full range of products including gold, jade, diamonds, and pearls, with notable participation from leading domestic companies such as Caibai Jewelry and China Gold [3] - Caibai Jewelry introduced new products like the 2026 Year of the Horse commemorative silver bar and the "Mengdong Jingcai" series, while China Gold offered an AI coin customization experience [3] - The exhibition featured a comprehensive industry chain setup, with a dedicated jade area highlighting major production resources and the debut of the emerging jade variety "Songhua Jade" [3] Cultural and Creative Focus - The exhibition emphasized "cultural and creative empowerment" through initiatives like the GAC independent designer exhibition and the Tian Gong jade carving art exhibition, promoting the integration of intangible cultural heritage techniques with contemporary aesthetics [4] - Over ten professional events, including the 2025 Jewelry Industry Capital Forum and Design Innovation Think Tank, will be held during the exhibition to showcase the development of the jewelry industry and facilitate business connections for exhibitors [4]

Core Insights - The 2025 China International Jewelry Exhibition officially opened on October 16, 2023, at the China International Exhibition Center in Beijing, showcasing the largest and highest-standard annual event in the domestic jewelry industry [1] - The exhibition covers an area of 30,000 square meters and features over 1,200 quality jewelry enterprises from both domestic and international markets [1] - The event serves as a comprehensive industry platform for brand display, trade connections, innovation exchanges, cultural dissemination, and academic discussions [1] Industry Overview - The exhibition includes a wide range of products from the entire jewelry supply chain, such as gold, jade, diamonds, crystals, pearls, packaging, and equipment [1] - Major brands like Caibai Jewelry and China Gold are present, along with emerging brands, focusing on a matrix-style presentation that combines full-category displays, new product launches, and innovative business models [1] - The event emphasizes the integration of traditional craftsmanship with modern aesthetics and technology, showcasing a diverse range of consumer scenarios and market potential [5] Product Highlights - The exhibition features the 2026 Year of the Horse commemorative silver bars and other themed products inspired by rare animals from Beijing Zoo and the scenery of Jingshan Park [2] - China Gold introduced a new series of products for the Year of the Horse, incorporating AI technology for personalized commemorative coin generation [4] - The exhibition also highlights various categories such as jade, pearls, and colored gemstones, aligning with new Chinese aesthetics and younger consumer trends [5] Design and Cultural Integration - The GAC Independent Jewelry Designer Exhibition, featuring nearly a hundred designers, is a classic project of the China International Jewelry Exhibition [8] - The event includes a non-heritage gold art exhibition and a design experience area, enhancing the diversity of original jewelry design [8] - The "Heavenly Craft Jade Carving Exhibition" continues to showcase contemporary jade carving works, merging traditional craftsmanship with modern design [8] Consumer Assurance - The exhibition collaborates with the National Gemstone Testing Center (NGTC) to provide free jewelry testing and professional consultation services, ensuring a safe and transparent consumer environment [9] - A "test before purchase" model is promoted to guide market choices with scientific standards, establishing a protective barrier in the jewelry consumption sector [9]

Core Insights - The 2025 China International Jewelry Exhibition will take place at the China International Exhibition Center in Beijing, showcasing the largest and highest-standard annual event in the domestic jewelry industry [1] - The exhibition will cover an area of 30,000 square meters, featuring over 1,200 quality jewelry enterprises from both domestic and international markets, and is expected to attract more than 100,000 visitors [1][3] - The event aims to integrate brand display, trade connections, innovation exchanges, cultural dissemination, and academic discussions into a comprehensive industry platform [1] Industry Overview - The exhibition will present a full range of products from the jewelry industry, including gold, jade, diamonds, colored gemstones, crystals, pearls, packaging, and equipment, aligning with new Chinese aesthetics and young consumer trends [3] - It will also integrate global core resource areas, showcasing diverse consumption scenarios and market potential within the jewelry sector [3] Cultural and Creative Empowerment - The exhibition focuses on "cultural and creative empowerment," featuring independent design exhibitions, jade carving showcases, and cultural IP exhibitions, merging traditional craftsmanship with contemporary aesthetics and technological innovation [5] - It aims to provide a platform for young designers and cultural enterprises, facilitating the transition of the jewelry industry from "manufacturing" to "creation" [5] Digital and Global Integration - The event emphasizes "global resource linkage and digital technology empowerment," promoting international trade cooperation, new product development, and the integration of online and offline consumption scenarios [7] - It aims to establish a model for industry expansion that combines cross-border resource integration with digital technology innovation, enhancing market connectivity and upgrading the industry ecosystem [7] Professional Engagement and Activities - The exhibition will host over ten events, including the annual meeting of the China Jewelry and Jade Association, brand evaluation information releases, and various forums, showcasing the development of the jewelry industry and facilitating business cooperation [7] - These activities are designed to provide a professional platform for trade connections and brand expansion [7] Consumer Safety and Engagement - To ensure a safe and transparent consumer environment, the exhibition will feature the National Gemstone Testing Center, offering free jewelry testing and professional consulting services [8] - The event promotes a rational consumption model of "identification before purchase," guiding market choices with scientific standards [9] - Attendees will have opportunities to receive various gifts and participate in hands-on jewelry-making experiences, enhancing engagement and enjoyment [9]

Core Viewpoint - The company Tea Yan Yue Se has publicly apologized for allegations of plagiarism related to its new collaboration product, which has sparked significant controversy on social media [1][4]. Group 1: Incident Overview - The controversy began on August 23, when multiple bloggers accused Tea Yan Yue Se of copying designs from the Shanghai Rainbow Indoor Choir's new collaboration notebook [3]. - The notebook, launched on August 22, sold out quickly due to its attractive price of 19.9 yuan, leading to resale at a premium on second-hand platforms [3]. - Following the plagiarism allegations, the product was removed from the company's mini-program [3]. Group 2: Company Response - On August 24, Tea Yan Yue Se acknowledged the unauthorized use of designs and expressed regret, stating that there were management oversights that allowed the issue to occur [7]. - The company plans to establish a dedicated investigation team to conduct a thorough review of its design processes and rectify any identified issues [7]. - This incident is not the first for Tea Yan Yue Se, as it faced similar accusations in July regarding the packaging of a new snack product [7]. Group 3: Business Background - Founded in 2013, Tea Yan Yue Se has gained popularity for its unique design and product concepts, but its expansion has been cautious, with only 792 stores currently operating across several provinces [8]. - The company has diversified its offerings by launching sub-brands and exploring various business models, including retail and overseas markets [8]. - Tea Yan Yue Se has undergone multiple rounds of financing, but recent reports indicate a significant shareholder exit and a reduction in registered capital [9]. Group 4: Future Prospects - There have been rumors about the company considering an IPO, with a potential shift from Hong Kong to the U.S. market, although no official timeline has been confirmed [11]. - The company reportedly achieved over 600 million yuan in net profit in 2023, with expectations for slight growth in 2024, although this information has been disputed by company representatives [11].

Core Viewpoint - The article discusses the recent plagiarism controversy involving the tea brand Cha Yan Yue Se, highlighting the company's apology and management issues related to unauthorized use of designs [8][6]. Group 1: Incident Overview - On August 23, multiple bloggers accused Cha Yan Yue Se of plagiarizing designs from the Shanghai Caihong Indoor Choir's new collaboration notebook [5]. - The controversial notebook was launched on August 22 and quickly sold out due to its attractive price of 19.9 yuan, leading to resale at a premium on second-hand platforms [6]. - Following the backlash, the product was removed from the Cha Yan Yue Se mini-program [6]. Group 2: Company Response - On August 24, Cha Yan Yue Se issued an apology via official Weibo, acknowledging the unauthorized use of designs and expressing regret for the oversight in their management processes [8]. - The company plans to establish a dedicated investigation team to conduct a thorough review of their design approval processes and rectify any issues found [8]. Group 3: Historical Context - This incident is not the first for Cha Yan Yue Se; in July, the company faced similar accusations regarding the packaging of a new snack product that resembled a music album cover [8]. - The brand, known for its cultural creativity, is now facing challenges that may indicate cracks in its previously strong creative reputation [8]. Group 4: Business Operations - Cha Yan Yue Se, founded in 2013, has been expanding cautiously, focusing on a direct sales model rather than franchising, resulting in a slower growth rate compared to competitors [10]. - As of now, the company operates 792 stores primarily in regions like Hunan, Hubei, Sichuan, Chongqing, and Jiangsu [11]. - The brand has diversified its offerings with sub-brands and over 200 snack products, also venturing into e-commerce for international markets [11]. Group 5: Financial and Structural Changes - Cha Yan Yue Se has undergone four rounds of financing, with notable investors including Tiantu Capital and Wuyuan Capital [11]. - In June 2024, several major investors exited their positions, reducing the company's registered capital from approximately 7.01 million yuan to about 5.067 million yuan [11]. - The company has also increased the registered capital of its affiliate, Hunan Chayue Cultural Industry Development Group, to approximately 25.067 million yuan [12]. Group 6: Future Prospects - There have been rumors about Cha Yan Yue Se's potential IPO, with reports suggesting a shift in focus from a Hong Kong listing to a possible U.S. listing, pending regulatory approval [14]. - The company reportedly achieved over 600 million yuan in net profit in 2023, with expectations for slight growth in 2024, although this information has been disputed by company representatives [14].