暑期档票房十年回望，昔日《捉妖记》、《战狼2》与《哪吒》《封神》的辉煌已成往事，如今票房连 连下滑，明星云集却无人买单。 我们真的不爱看电影了吗？从大公司到大导演，到底谁在赚钱？ ...

近几年，中国大众文化呈现出"更新换代"的趋势：一方面，传统文艺形式缺乏活力，另一方面，诸如游戏、网络文学、短视频、短剧等新兴文艺形式迅速 发展。 本文是对改革开放五十年来中国大众文化演进的梳理与界说，勾勒出一条改开初期的思想解放一路勾连到当前多元纷繁的文化生态，为理解当代中国文化 图景提供了历时性框架。 文章认为，改革开放以来，中国大众文化经历的三个时代与两次转折。80年代前中期文化行业虽由传统官方媒体和文化精英主导，但大众的文化诉求仍能 获得体制内和知识界的回应。90年代以来，随着激进市场化进程开启，大众文化也加速市场化和产业化，新富阶层和中产阶级逐渐控制了文化生产，大众 真实的文化需求被压抑，但他们对中产阶级化的文化产业的抵抗始终潜藏在水面以下。进入新世纪后，随着（移动）互联网的崛起，资本与行业精英的文 化垄断开始松动，大众不再是沉默的受众，开始更主动地参与文化生产与表达，草根力量和新文化形态由此勃发。作者认为，一种更具自主性、扎根民间 并展现出世界性抱负的新大众文化正在孕育之中，它可能为我们想象一种超越现有格局的新文明提供宝贵的感性资源与创造动能。 三个时代与三种大众文化 大众文化，"文化"上的特征易于 ...

Group 1 - Chengdu's digital cultural and creative industry has been actively engaging in various initiatives since September, including the 2025 Tianfu Cultural and Creative Summit and a cultural exchange event with Japan, aimed at fostering international collaboration and industry partnerships [1][2] - The Chengdu Digital Cultural and Creative Industry Association held its first member meeting, focusing on high-frequency exchanges, resource integration, and promoting local IP development to enhance the industry's quality growth [1] - Chengdu has established itself as one of China's four major gaming and animation bases, with a complete ecosystem comprising core enterprises, supporting chains, and derivative services, driven by supportive policies [2] Group 2 - The digital cultural and creative industry in Chengdu is experiencing rapid growth, particularly in animation and gaming, with notable works like "Nezha" and "The King's Avatar" gaining significant popularity [2][3] - The industry is expected to diversify, integrating with literature, film, and toys, while also increasing international presence and leveraging new technologies like 5G and AI for innovation [3] - Key factors for further development include talent cultivation, policy support, market operations, and international cooperation, which will enhance the industry's growth and global influence [3]

Core Viewpoint - Chengdu's animation industry is attracting significant investment interest from multinational companies, particularly from South Korea, due to its robust ecosystem and technological advancements [1][4][11] Investment and Collaboration - Chengdu has signed multiple cooperation agreements with South Korean companies, focusing on animation, gaming, and IP incubation projects [1][4] - The city aims to foster the development of phenomenon-level works similar to "Nezha" through these collaborations [1][4] - In 2023, Chengdu's foreign direct investment (FDI) reached $1.024 billion, ranking first among central and western cities in China [3][11] Industry Ecosystem - Chengdu's digital cultural and creative industry ecosystem is well-established, making it an attractive destination for foreign enterprises [4][6] - The Tianfu Long Island Digital Cultural and Creative Park has attracted over 20 overseas gaming companies, with projected revenues exceeding $400 million in 2024 [6] Future Prospects - South Korean representatives expressed a strong interest in establishing a Korean cultural theme pavilion in Chengdu to showcase popular cultural products [7][9] - The collaboration aims to leverage Chengdu's advanced AI technology to enhance the animation industry and create new content that resonates with younger audiences [9][11]

Core Insights - The company reported a revenue of 6.335 billion yuan, a year-on-year decrease of 8.09%, while the net profit attributable to shareholders was 1.017 billion yuan, a year-on-year increase of 31.46% [1][2] - The company continues to implement a strategy of multiple dividends per year, with a proposed cash dividend of 1 yuan per 10 shares for the mid-2025 period, totaling nearly 180 million yuan [2] Business Performance - In the publishing sector, the company achieved a market share of 5.25% in the national book retail market, an increase of 0.05 percentage points year-on-year, ranking second; in the new book retail market, the share was 6.07%, ranking first [1] - The company’s educational service market initiatives, including the "Four-Dimensional Reading" series and "Primary and Secondary School Reading Action" series, generated sales of 338 million yuan, a year-on-year increase of 9% [1] Digital Education Sector - The total number of users for the "Beike Network" reached 8.52 million, while the "Xiangjiao Smart Cloud" had 700,000 users, with a total platform access of over 39 million times in the first half of the year [2] - The mobile application "A+ Education" had 6.37 million users, with an increase of 100,000 in the half-year period [2] Future Plans - The company plans to focus on cultivating new productive forces, emphasizing the integration of "culture + technology," and aims to enhance operational efficiency and governance capabilities [2] - The company intends to deepen the development of quality content and improve educational service capabilities to drive high-quality growth [2]

Group 1: Domestic Animation Development - The rise of domestic animation is marked by successful films such as "Ne Zha," "Big Fish & Begonia," and "White Snake: Origin," showcasing improved quality and innovative storytelling [1] - The animated film "Wang Wang Mountain Little Monster" has achieved over 700 million in box office revenue, setting a new record for domestic 2D animation [2] - The film offers a fresh interpretation of "Journey to the West," resonating with audiences through its themes of struggle and growth [2] Group 2: Commercialization of Animation - The commercialization of domestic animation is expanding, with animation elements being integrated into promotional videos, advertisements, and corporate presentations [3] - Yi Pin Wei Ke, a platform for professional animation service providers, is becoming a trusted partner for businesses looking to innovate their promotional strategies [3] Group 3: Professional Animation Services - Chongqing Liti Fantasy Technology Co., Ltd. specializes in 3D content production and has a team with over five years of industry experience [4] - Beijing Haoxuan Yude Digital Technology Co., Ltd. focuses on providing professional animation visual creative services and has completed hundreds of projects [6] - Haoxuan Visual emphasizes a collaborative approach in the animation production process, offering one-stop services from concept to final product [7] Group 4: Digital Innovation in Animation - Shanghai Dianzhen Information Technology Co., Ltd. is a high-tech enterprise that leverages digital technology to empower various industries [9] - Shaanxi Hongtian Visual Culture Media Co., Ltd. offers a wide range of multimedia services, including VR/AR/XR development and custom video services [11] Group 5: Platform Efficiency - Yi Pin Wei Ke connects quality animation service providers with businesses, facilitating efficient project management and communication [12] - The platform has over 25.66 million registered users and has successfully matched numerous employers with creative service providers [14] Group 6: Future of Domestic Animation - The future of domestic animation relies on the passion of young creators who are encouraged to blend advanced techniques with contemporary culture [16] - Yi Pin Wei Ke aims to continue empowering the animation industry by connecting professional talents with market demands, fostering ongoing growth and commercialization [16]

Core Viewpoint - Chengdu has launched its first future industry fund with an initial scale of 112 billion yuan, targeting ten future industry sectors, marking the beginning of the Chengdu government investment fund 2.0 era [2][3][10]. Fund Overview - The future industry fund has a total scale exceeding 100 billion yuan, representing a significant move in Chengdu's future industry development strategy [5]. - The fund is managed by Chengdu Industrial Investment Group and Chengdu Financial Holdings Group, which have established a comprehensive investment system covering various stages of fund investment [6][7]. - The fund aims to strengthen its investment capabilities in early-stage, small, new, and hard technology projects [7]. Investment Focus - The future industry fund will focus on the "9+9+10" modern industrial system, emphasizing sectors such as humanoid robots, flying cars, intelligent perception, and next-generation mobile communications [8]. Signing and Collaboration - During the launch event, multiple investment sub-funds and projects were signed, with a total signing amount of approximately 4 billion yuan and an overall intended signing amount of about 80 billion yuan [9]. - Chengdu High-tech Zone has collaborated with several well-known investment institutions and universities to promote investment in ten future industry incubation parks [9]. Industry Landscape - Chengdu is evolving from a leisure city to a hub for hard technology, with significant developments in low-altitude economy and a growing number of low-altitude economic enterprises [13]. - The city has established various industry funds, including a 300 billion yuan industry fund launched in April, which has attracted numerous venture capital and private equity firms [13]. Future Prospects - The future industry fund is seen as a strategic move to attract young talent and foster innovation, with a focus on creating a world-class future industry cluster in Chengdu [14].

Core Insights - The film "The King's Avatar: For the Glory" continues the story from its predecessor, featuring the characters Xiao Hei, Master Wu Xian, and Senior Sister Lu Ye facing a crisis that threatens both the human and monster realms, embarking on an adventure filled with unknown challenges [1][2] - "The King's Avatar: For the Glory" was released on July 18 and quickly became a hot topic on Douban, grossing over 700 million yuan within two days [1] - The original film "The King's Avatar" released six years ago achieved a box office of 315 million yuan and received a high rating of 8.0 from nearly one million viewers on Douban, contributing to the rise of domestic animation [1] - The sequel "The King's Avatar: For the Glory" is part of a wave of successful animated films, following the global success of "Nezha" which grossed 15.446 billion yuan before its release [1] - As a leading IP in original 2D animation, "The King's Avatar" has a low frequency of content updates, with the original series releasing over 40 episodes in 13 years, yet it has garnered a dedicated fanbase due to its warm and delicate animation style [1] - The original film was nominated for the Golden Rooster Award for Best Animated Feature, showcasing its artistic merit and thematic depth, focusing on the coexistence of humans and spirits in a natural world [1] - "The King's Avatar: For the Glory" features over 200,000 hand-drawn original frames, reflecting the significant investment by the creative team over the past six years [2] - The film's settings, including villages and cities, are characterized by imaginative Chinese-style monster worlds and realistic seasonal changes, with each scene being described as healing and exquisite [2] - A key scene in the film, the "airplane battle," showcases dramatic and extraordinary imagination, highlighting the film's cinematic quality [2] - The premiere event held on July 11 in Beijing was emotional for the creative team, with the director expressing gratitude for the collective effort over the past six years [2]

Core Insights - The new consumption industry is characterized by the integration of new technologies, aesthetics, products, and services, catering to a new generation of consumers [1][2] - The rapid technological advancements and the emergence of new aesthetic concepts are driving a global revolution in consumption, with significant implications for product and service innovation [1] - The rise of the new consumption industry is closely linked to the development of China's private economy, which has a vast potential yet to be fully realized [5][6] Group 1: New Consumption Industry Characteristics - The new consumption industry is defined by a focus on single product revolutions, emphasizing continuous innovation in specific categories to meet the demands of the new generation [2] - The industry is experiencing a geometric increase in global patent applications since 2007, indicating rapid technological evolution and cross-industry innovation [1] - New aesthetic concepts influenced by digital experiences and immersive media are reshaping consumer perceptions and expectations [1] Group 2: Economic Implications - China has 120 million private economic entities, but less than 1% are engaged in strategic new industries, highlighting a gap in the market [5] - The new consumption industry offers a wide array of opportunities, with examples from global leaders in beauty, food, and apparel sectors [5] - The potential for China to transition from a manufacturing powerhouse to a leader in new consumption brands and industries is significant, provided it leverages technological advancements effectively [5][6] Group 3: Future Directions - The first New Consumption Industry Development Conference aims to create a platform for sharing exemplary cases and fostering collaboration among various stakeholders [7] - The conference will annually release a report featuring 108 top cases to enhance understanding of the new consumption revolution and its dynamics [6][7] - The "14th Five-Year Plan" period is seen as a critical time for integrating the new consumption industry into broader economic strategies, promoting the development of new industrial clusters [7]

Group 1 - The core viewpoint of the article emphasizes the evolving strategies of Chinese companies in their globalization efforts, particularly in the context of the Belt and Road Initiative, highlighting a shift from mere survival to deeper, more strategic international engagement [2] - The roundtable discussion at the forum featured insights from various industry experts on the new paradigms of Chinese companies going global, focusing on the concept of "civilizational leap" and the importance of building a global ecosystem [2][3] Group 2 - The automotive industry has seen significant growth, with China's car exports surpassing 2 million units in 2021 and projected to reach over 5.8 million by 2024, solidifying its position as the world's largest car exporter [3] - Despite this growth, many Chinese automotive brands are still in the early stages of internationalization, primarily exporting to underdeveloped regions, with a need to penetrate developed markets such as North America, Japan, and Western Europe [3] Group 3 - Legal considerations are crucial for companies going global, with a focus on compliance and risk management to ensure sustainable operations in foreign markets [4][5] - The importance of trademark registration under international agreements, such as the Madrid Protocol, is highlighted as a key step for protecting brands abroad [5] Group 4 - The need for international talent development is emphasized, with a focus on training professionals in strategic areas like chip technology, artificial intelligence, and renewable energy to support China's global ambitions [6] - The establishment of pilot programs for graduate education in export control is part of a national strategy to address talent shortages in critical sectors [6] Group 5 - Strategic capital is viewed as a vital partner for companies, facilitating resource optimization and supporting international expansion efforts [7][8] - The relationship between entrepreneurs and strategic investors is characterized as complementary, with capital playing a supportive role in achieving business objectives [8][9]