李子园 20250627 公司在产品和渠道调整方面有哪些重要工作？ 上半年公司重点优化含乳饮料产品结构，并针对传统流通渠道进行产品调整或 开发。今年推出的新产品维生素水系列，包括维生素 B 和维生素 C 两款产品， 共有三个口味，规格为 500 毫升。这些功能性饮料迎合消费者对营养健康需求， 以 0 脂肪、0 卡路里、0 色素、0 添加为特点。从 3 月到 4 月开始推广，目前 已在便利店、电商及学校渠道铺货，例如 711、罗森、全家、美宜佳等便利店， 以及爱奇艺综艺栏目冠名、电商活动等进行宣传推广。 摘要 李子园受传统渠道人流量减少影响，商超和夫妻老婆店销售下滑，但电 商和便利店系统保持增长，一季度和二季度电商销售增长约 30%- 40%，零食量贩和便利店系统也维持双位数增长。预计上半年整体收入 仍将下滑。 公司通过成本控制和原材料战略储备提升毛利率，一季度毛利率同比提 高 3-4 个百分点，预计上半年净利润增幅将超过 100%。 公司重点优化含乳饮料产品结构，并针对传统流通渠道进行产品调整或 开发，推出维生素水系列，规格为 500 毫升，以 0 脂肪、0 卡路里、0 色素、0 添加为特点，已在便利店、电商 ...

以下文章来源于凤凰WEEKLY ，作者凯斯 凤凰WEEKLY . 有温度、有情感、有趣味的新媒体。 来源丨 凤凰WEEKLY（ID：phoenixweekly） 作者 丨凯斯 编辑 丨闫如意 图源丨Midjourney 最近，办公室唯一年轻人小K发现， 自己失去了喝魔爪的资格。 魔爪，就是那种长罐的、五颜六色的、一般和红牛与东鹏特饮"坐一桌"的功能性饮料。 而或许也就是由于这个原因，小K最近被互联网单方面通知，他服用该饮料的方式是错的： 魔爪，不应该开罐喝的，而是应该拿来泡大米饭的。 魔爪，"地雷系"指定饮品 魔爪泡饭，一种近期从日本传过来的"低卡轻脂捞饭"，制作方法极其简单：取一碗煮好的大米饭，抓一 大把五彩缤纷的薄荷糖，开一罐魔爪，最好是粉色包装那款的↓ 把糖洒在饭上、魔爪倒进饭里，搅拌均匀后，一碗标准的魔爪泡饭便完成了。 对小K而言，所谓功能性说白了就是提神。 尽管魔爪名字酷炫，罐身上的三道爪痕也很有个性，但在小K的办公桌上，这玩意儿充其量就是带了气泡 的冰美式。 拉开拉环，一口下肚，浓烈的班味儿就开始在胃里升腾。 吃起来的口感，援引日本那边制餐者的原话，大意为： "甜味和碳酸感在口中弹跳，一扫身心的疲 ...

Financial Data and Key Metrics Changes - Net sales for Q1 2025 increased by 4.5% to $10 million compared to $9.6 million in the same quarter last year, driven by higher volumes with recurring national customers [18] - Profit for Q1 2025 remained flat at $3.4 million compared to the previous year [19] - Gross margin decreased to 33.9% from 35.6% year-over-year, primarily due to higher cost of goods sold [19] - Operating loss for Q1 2025 was $1.7 million, compared to a loss of $700,000 in Q1 2024 [20] - Cash used in operating activities increased to $5.4 million from $2.4 million year-over-year, driven by higher inventory purchases [21] Business Line Data and Key Metrics Changes - The company launched a new multifunctional soda line, which includes flavors like berry bubbly and strawberry vanilla, and secured national distribution in Sprouts Farmers Market [8][9] - Expanded presence at Albertsons Safeway for Reed's Ginger Ale, adding over 1,100 new points of distribution [10] - Successfully launched a national offshoot program with Flying Cauldron at Albertsons, exceeding internal projections [10] Market Data and Key Metrics Changes - Distribution gains were noted in three states at Trader Joe's for classic new alcohol products, reflecting growing demand across core functional and alcohol portfolios [12] - The company executed national display programs across core product lines at Sprouts Farmers Market, strengthening visibility [11] Company Strategy and Development Direction - The company is focused on sustainable growth and profitability, with a commitment to delivering premium, better-for-you beverages [15] - A strategic initiative includes transitioning from glass bottles to cans, enhancing cost structure and scalability [13] - The company is taking a measured approach to innovation, prioritizing its heritage and brand credibility [9] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about operational improvements and the alignment across the team, laying groundwork for profitable growth [22] - The company expects some modest gross margin pressure in Q2 due to seasonal promotion activity and higher trade spend [14] - Management is focused on improving cash flow performance in the second half of 2025 [26] Other Important Information - The company appointed Rude Baker to the board of directors, bringing extensive experience in the beverage industry [7] - The company is actively evaluating alternative suppliers and sourcing strategies to mitigate potential disruptions from global trade dynamics [13] Q&A Session Summary Question: Operating expenses were higher than expected; what should be expected going forward? - The increase in SG&A is attributed to upfront investments in personnel and marketing to support strategic initiatives [26] Question: Will gross margins be pressured in Q2? - There may be seasonal compression in gross margins due to trade discounts and additional investment in the functional beverage launch [28] Question: Is there any revenue guidance for the year? - The company has not provided specific revenue guidance but is focused on growth and operating efficiency [33]

The beverage stock has been great, awful, and great. It just depends on where you draw the starting line.If you're a Celsius Holdings (CELH -1.50%) shareholder, how well you're doing depends largely on where you draw your starting line. This is true of any investment, but the differences are pretty extreme for the company behind the lifestyle brand of sparkling beverages that boost a body's metabolism.The stock itself has had quite a workout. Last week's quarterly results were disappointing on the surface, ...

魔爪，不应该开罐喝的，而是应该拿来泡大米饭的。 最近，办公室唯一年轻人小K发现，自己失去了喝魔爪的资格。 魔爪，就是那种长罐的、五颜六色的、一般和红牛与东鹏特饮"坐一桌"的功能性饮料。 对小K而言，所谓功能性说白了就是提神。 尽管魔爪名字酷炫，罐身上的三道爪痕也很有个性，但在小K的办公桌上，这玩意儿充其量就是带了气泡的冰美式。 拉开拉环，一口下肚，浓烈的班味儿就开始在胃里升腾。 而或许也就是由于这个原因，小K最近被互联网单方面通知，他服用该饮料的方式是错的： 魔爪，"地雷系"指定饮品 魔爪泡饭，一种近期从日本传过来的"低卡轻脂捞饭"，制作方法极其简单： 取一碗煮好的大米饭，抓一大把五彩缤纷的薄荷糖，开一罐魔爪，最好是粉色包装那款的↓ 把糖洒在饭上、魔爪倒进饭里，搅拌均匀后，一碗标准的魔爪泡饭便完成了。 吃起来的口感，援引日本那边制餐者的原话，大意为： "甜味和碳酸感在口中弹跳，一扫身心的疲惫。" 当然这话大概率是扯淡。 因为小K曾一比一复刻过魔爪泡饭，至今都在为自己浪费饮料和粮食的行为感到自责。 虽然小K对于这道"美食"敬谢不敏，但它有自己的忠实拥趸者 —— 与收集瓶罐之类似，魔爪的各色拉环也从过去涂了一层漆 ...