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酒鬼酒举办G50大会,高峰提出“五个自信”坚定前行
Chang Jiang Shang Bao· 2025-06-27 06:26
当下,白酒行业正经历调整期,酒企"稳业绩"的方向是什么? 6月24日,以"铸牢向心力 厂商一家亲"为主题的酒业领军50人大会(G50)第四届读书会在湘西吉首举 行。作为中国酒类流通协会主办的高端商业组织,G50自2016年成立以来,始终聚焦厂商关系重构与产 区价值挖掘。本次选在酒鬼酒文化生态园,既是对其"湘酒领军"地位的认可,亦凸显行业对差异化突围 路径的迫切需求。 G50会上,中粮酒业党委书记、董事长兼酒鬼酒公司董事长高峰提出"五个自信",让馥郁芬芳的缕缕酒 香持久弥香。 季克良盛赞:酒中之鬼,馥郁天成 G50是一场汇聚白酒行业顶尖智慧的思想盛宴,专家学者们在交流碰撞间肆意迸发,照亮了行业前行的 漫漫征途。 现场,中国酒业泰斗季克良、高景炎,第五届全国评酒会评委吴晓萍,第四、五届全国评酒会评委张国 强,湘西自治州委副书记、州长陈华,湘西州州委常委、州委秘书长向邦伟,中国酒类流通协会会长秦 书尧,中国酒类流通协会主席团主席王新国,酒鬼酒公司首任董事长王锡炳,中粮酒业党委书记、董事 长兼酒鬼酒公司董事长高峰等共同出席了这场思想盛会。 据了解,6月24日的活动,是季克良老先生第二次莅临酒鬼酒。交流张,季克良回忆了 ...
5月汽车零售同比环比增长均超10%,经销商要抓住窗口期
Zhong Guo Qi Che Bao Wang· 2025-06-16 01:23
Group 1 - The retail sales of passenger cars in China reached 1.932 million units in May 2025, representing a year-on-year increase of 13.3% and a month-on-month increase of 10.1% [1] - Cumulative retail sales for the year reached 8.811 million units, showing a year-on-year growth of 9.1% [1] - The retail market has shown a strong growth trend, with May 2025 sales surpassing the peak level of 1.81 million units in May 2018 by 6% [1] Group 2 - The automotive market has been buoyed by the "two new" policies, with local consumption promotion policies being implemented across various provinces [3] - As of May 31, the number of applications for the old-for-new vehicle subsidy reached 4.12 million, with May's applications estimated at 1.23 million, a 13% increase from April [3] - Approximately 70% of private car buyers benefited from the old-for-new policy, indicating a shift towards consumption upgrades [3] Group 3 - The automotive industry is undergoing significant changes in product structure, user demand, and channel development, necessitating proactive measures from dealers and industry players [3] - Dealers are encouraged to leverage favorable policies to explore new revenue streams and adapt their strategies accordingly [4] - The importance of digital transformation and the shift from sales to service in the automotive dealership model is emphasized, with a focus on utilizing digital marketing and data assets [4] Group 4 - The relationship between manufacturers and dealers is evolving, with a need for harmonious partnerships to adapt to the new market dynamics [5] - The automotive industry is facing challenges such as excessive dealership networks and profitability issues, leading to a necessary industry consolidation [5] - The establishment of exit mechanisms in dealership contracts is proposed to create a fairer and more orderly brand authorization cooperation model [6]
“618”伊始白酒再现低价大促苗头,力度不及去年同期
Di Yi Cai Jing· 2025-05-26 07:36
第三方民间茅台报价平台显示,5月26日,2025年500毫升飞天茅台的经销商调货价为2060元/瓶,原箱为2125元/瓶,公斤茅台为3750元/瓶。记者从北京地区 部分零售终端了解到,500毫升飞天茅台的零售价多在2200元/瓶左右。 这几乎复制了去年"618"大促时的剧本。2024年的"618"对于白酒行业而言是一次并不美好的回忆,多个电商平台突然"翻脸",将名酒企业核心产品用于低价 促销,部分名酒产品的电商到手价已经低于线下经销体系的批发价,这也导致高端白酒搭建的价格体系受到冲击,甚至冲击到市场动销。 不过记者注意到,今年"618"名酒大促的热度不及往年,除了茅台外,国窖1573、第八代五粮液补贴后价格也都低于市场价,优惠力度并不如去年更大。而 且参与方也更少,今年京东和淘宝平台的白酒暂时还没有大促,名酒价格还保持稳定,比如今日淘宝百亿补贴后500毫升飞天茅台的售价还在2226元/瓶,高 于线下零售水平。 "今年确实做了一些管控。"一家白酒企业电商负责人告诉第一财经记者,今年以来,酒企也加强了与电商平台的沟通,所以目前线上还没有出现破坏线下价 格体系的低价。 白酒长期以来形成的线下经销模式与电商销售的冲突 ...
茅台将优化经销商考核,明确“谁在认真做市场”;五粮液发布17个新品系列丨酒业早参
Mei Ri Jing Ji Xin Wen· 2025-04-29 00:50
Group 1 - Moutai will optimize the dealer assessment system, emphasizing the importance of identifying those who are actively engaging in the market [1] - The restructuring of the manufacturer-dealer relationship aims to eliminate "sitting merchants" who rely solely on channel profits and support "active merchants" who can take on social responsibilities and deepen regional engagement [1] - This initiative is expected to enhance dealer motivation, improve service quality, and expand Moutai's market share and competitiveness [1] Group 2 - Wuliangye launched 17 new product series, covering various consumption scenarios such as banquets, gifts, collections, and staple liquor, indicating an upgrade in its product matrix [2] - By diversifying its product line, Wuliangye aims to meet the full lifecycle needs of consumers, thereby strengthening its market competitiveness and brand loyalty [2] Group 3 - Kuaizi Jiao reported a slight revenue increase of 0.89% for 2024, but a net profit decline of 3.83%, indicating potential issues with rising costs and aging product structure [3] - Mogaogong's revenue grew significantly by 65.38% in 2024, but it faced an expanded net loss, highlighting the need for operational optimization to achieve profitability [3]