Core Viewpoint - The A-share liquor industry reported its worst performance in a decade for Q3 2025, with 20 listed companies (excluding Shunxin Agriculture) achieving a total revenue of 312.09 billion yuan and a net profit of 122.49 billion yuan, both down approximately 7% year-on-year [1][2] Financial Performance - The total revenue and net profit of the liquor industry have significantly declined, indicating a pronounced pressure on the industry [1] - Only Kweichow Moutai and Shanxi Fenjiu managed to maintain growth in both revenue and net profit amidst the overall decline [1] - The total contract liabilities for 20 liquor companies reached 39 billion yuan, reflecting a year-on-year increase of 4.54%, despite the overall performance downturn [1][6] Inventory and Turnover - The total inventory of 21 listed liquor companies rose to 170.99 billion yuan, a year-on-year increase of 11.32%, with an average inventory turnover period extending to 1424 days, up 65.21% from the previous year [2][4] - The increase in inventory turnover days signals significant pressure on channel inventory [4] Market Response - The market reacted calmly to the poor performance reports, with the China Securities Liquor Index rising by 1.72% on October 31, indicating that investors have already digested the performance pressures [1] - The stability in contract liabilities suggests that confidence in the industry and companies remains intact, despite the challenges [2][7] Channel Dynamics - The increase in contract liabilities is primarily driven by leading liquor companies, with four out of six major firms reporting year-on-year growth [7] - Companies are shifting from a simple sales model to a service-oriented approach, focusing on channel health and profitability for distributors [8][9] Innovative Sales Models - New sales models are emerging, such as the "Wan Shang Alliance" by Zhenjiu Li Du, which emphasizes no stockpiling and allows for returns, thereby reducing inventory risks [10][11] - The introduction of commission-based systems and unified pricing strategies aims to alleviate financial pressure on distributors and ensure transparent profit distribution [12] Conclusion - The growth in contract liabilities and the evolving relationships between manufacturers and distributors highlight the industry's resilience and potential for recovery, as companies prioritize channel health and collaborative strategies [12][13]

Investment Rating - The industry investment rating is "stronger than the market" indicating an expected performance exceeding the market by more than 5% over the next six months [25]. Core Insights - The report highlights that traditional domestic demand leaders are facing short-term operational pressures, while niche segments like functional beverages and snacks continue to see growth [3][4]. - The report emphasizes the importance of monitoring dynamic changes in the market, particularly in stable growth segments and areas showing operational recovery [3]. - The report suggests focusing on companies with strong market share potential and improving operational performance, particularly in the gold and jewelry sector [3]. Summary by Relevant Sections Social Services - Companies in niche segments, such as RuYuchen and Keri International, are maintaining steady growth through incremental business despite pressures on traditional domestic demand leaders [3]. - The introduction of supportive policies for duty-free shops aims to stimulate consumption and enhance competitiveness among leading companies [6]. Textile, Apparel, and Jewelry - The report expresses optimism about investment opportunities in the gold and jewelry accessories sector, recommending attention to brands like Chao Hong Ji [3]. - The report notes that leading jewelry brands are expected to continue improving their market share and operational performance [3]. Cultural Communication - The report suggests that media companies can benefit from understanding consumer sentiment and emotional fluctuations, recommending brands with strong performance certainty like Pop Mart [3]. Food and Beverage - Alcohol - The report indicates that most liquor companies are experiencing a deeper decline in net profit compared to the previous quarter, with a focus on leading companies that are expected to enhance market share through better brand management [3]. - It identifies three main lines of focus: high-end liquor with relatively strong demand, mid-range liquor with national expansion, and local wines with solid market bases [3]. Food and Beverage - Mass Market - The functional beverage sector continues to expand, with Dongpeng Beverage showing steady growth despite high base figures [3]. - The snack sector is experiencing performance differentiation, with the konjac category still showing significant growth potential [3]. - The dairy sector is seeing a gradual recovery in demand, with leading companies like Yili expected to enter a profit recovery phase [3]. - The report notes that the restaurant supply chain is stabilizing, with industries like condiments and frozen foods emerging from a downturn [3].

【环球网消费综合报道】中秋与十一"双节"历来是白酒消费的传统旺季，也是酒企冲刺业绩、清理库存的关 键时期。然而，今年的"双节"行情却呈现出"旺季不旺"的复杂局面。尽管终端市场普遍采取"以价换量"的策 略，降价促销力度空前，但整体消费氛围依旧清淡。在行业整体承压的背景下，高端白酒龙头贵州茅台的 动销却出现显著回暖，成为市场中的一抹亮色。 终端市场普遍呈现"以价换量" 记者近日走访了多家白酒经销商、大型商超及连锁酒行发现，今年的白酒市场并未迎来预期的销售热潮。 多位经销商和销售人员坦言，尽管促销力度很大，但"旺季不旺"的感受明显，整体销售情况与去年基本持平 甚至略有下滑。 行业承压仍处于筑底阶段 对于今年白酒"双节"行情，多家券商机构研报普遍认为，市场呈现出"环比温和回暖，但同比仍显疲软"的特 点。 酒类分析师蔡学飞分析称，名酒库存经过上半年消化已明显降低，头部名酒需求回升，这受到了双节备货 刚需、酒企渠道补贴及电商促销等多重因素刺激。但目前，市场整体销量预期小幅下降，行业价格倒挂和 库存压力问题尚未根本解决。 价格层面的"内卷"尤为激烈。作为行业"风向标"的飞天茅台，其批发价在近期跌破1800元关口后仍持续走 ...

Investment Rating - The report maintains a "Positive" rating for the liquor sector [3]. Core Insights - The report highlights significant month-on-month sales growth for Moutai in August, with terminal sales in various regions increasing by 15%-35%. It suggests that while there may be pressure on sales during the upcoming double festival, there is potential for improvement, presenting a configuration opportunity for the sector [1][5]. - The consumer goods sector continues to embrace new consumption trends, with strong performance in soft drinks, beer, and condiments, while the liquor sector shows signs of pressure with noticeable deceleration in performance [1][2]. - Recommendations include focusing on leading brands in the liquor sector, such as Moutai, Shanxi Fenjiu, and Wuliangye, while also highlighting consumer goods companies like Weidong, Wanchen Group, and Dongpeng Beverage [1][2][13]. Summary by Sections Liquor Sector - Moutai's sales in August showed significant month-on-month growth, with terminal sales increasing by 15%-35% across multiple regions. The report anticipates pressure on sales during the double festival but expects a month-on-month improvement, indicating potential configuration opportunities [1][5]. - The report recommends prioritizing leading brands in the liquor sector, specifically Moutai, Shanxi Fenjiu, and Wuliangye, while also suggesting brands with strong market share and lower valuations such as Zhenjiu Lidu and Luzhou Laojiao [1][13]. Consumer Goods Sector - The consumer goods sector is advised to continue capitalizing on new consumption trends. Despite recent adjustments in the new consumption sector due to capital rotation and high valuation pressures, the long-term trend remains positive with clear opportunities for sustainable investment [2][17]. - Recommended stocks include Wanchen Group, New Dairy, Weidong, and Qingdao Beer, among others, while also highlighting potential stocks like Jindaiwei and Tea Baidao [2][17]. Market Performance - From September 8 to September 12, the CSI 300 index rose by 1.38%, with the meat products sector (+2.79%) and liquor sector (+1.73%) leading the gains, while beer (-0.98%) and other liquor categories (-0.83%) experienced declines [2][22]. - The report notes that the liquor sector's valuation has adjusted, with the liquor sector currently at 19.82 times earnings, indicating a potential for value investment [27].

Group 1 - Shandong is a major province for the production and sales of Chinese liquor, with a market size of approximately 55 billion yuan in 2024, making it a competitive battleground for brands [1] - Langjiu Group's chairman, Wang Junlin, is leading efforts to strengthen the company's presence in Shandong over the next three years, despite facing challenges such as high inventory and price inversion in the industry [1] - The white liquor market is currently undergoing a deep adjustment period, with continuous price declines observed in the first half of 2025 [1] Group 2 - Langjiu's product matrix includes key items such as Qinghua Lang, Honghua Lang, and Hongyun Lang, with a focus on premium and high-end products [3] - The pricing structure of Langjiu's flagship product, Qinghua Lang, has shown significant weakness, with a price drop of 21.79% over the past five years [4] - The overall trend in the white liquor market indicates a decline in prices, with Moutai's price dropping by 36.15% since 2022, reflecting changes in consumer behavior and market dynamics [3][4] Group 3 - The competitive landscape in Shandong shows that the majority of consumers prefer strong aroma liquor, with over 70% of low-alcohol consumption in certain regions, posing a challenge for Langjiu's primarily sauce-flavored product lineup [11] - Langjiu's market position in Shandong is relatively weak compared to other brands, with a need to surpass the 1 billion yuan threshold to compete effectively [13] - The market is dominated by established brands like Moutai and Wuliangye, creating a challenging environment for new entrants like Langjiu [13][15]

Investment Rating - The industry rating is maintained as "Positive" [4] Core Views - The rotation between old and new consumption sectors continues, with leading brands in liquor and dairy products rebounding. The performance of mass-market products in Q2 shows divergence, with new consumption-related stocks experiencing rapid growth despite previous adjustments in performance expectations. Traditional channel reforms have impacted some stocks, leading to ongoing adjustments in performance [1][3][33] - The liquor sector is expected to have limited downside potential for leading companies, with high ROE, dividends, and cautious profit assumptions indicating a valuation floor. Recommended stocks include Guizhou Moutai, Shanxi Fenjiu, and Luzhou Laojiao [2][12] - New consumption trends are anticipated to continue, with potential for recovery in the second half of the year. Focus on low-priced or undervalued stocks with future catalysts, including Wei Long, Yili, and Wancheng Group [1][3][33] Summary by Sections Liquor Sector - The liquor sector remains at a low point, with a focus on potential policy catalysts and rebound opportunities. Leading brands with strong market positions are prioritized for investment. Recommended stocks include Guizhou Moutai, Wuliangye, and Shanxi Fenjiu [2][12] - Recent performance shows a positive trend, with Luzhou Laojiao, Yanghe, and Jiu Gui Jiu leading in gains, while Jinzhidao and Huangtai Jiuye faced declines [5][39] Mass-Market Products - The new consumption paradigm is reshaping the food and beverage investment landscape. Despite a recent pullback, the long-term trend remains positive, with clear opportunities for continued investment. Focus on stocks that align with new consumption trends, such as Wei Long, Yili, and Wancheng Group [3][33] - The mass-market sector has seen significant fluctuations, with stocks like Huangshi Group and Guoquan showing strong gains, while stocks like Ganyuan and Gu Ming faced notable declines [39][42] Performance Metrics - From July 14 to July 18, the Shanghai Composite Index rose by 1.09%, with non-dairy beverages and liquor sectors showing gains of 2.16% and 1.30%, respectively. Conversely, frozen foods and snacks experienced declines of 2.26% and 1.10% [39][40] - The valuation levels for the food and beverage industry have adjusted, with the liquor sector showing the highest valuation increase this week [43]

Group 1: 2024 Market Characteristics - The liquor industry is undergoing a deep adjustment period in 2024, showing a "declining volume but increasing profit" trend, with production down 1.8% to 4.145 million kiloliters, while sales revenue increased by 5.3% to 796.38 billion yuan [1][21][22] - The profit total reached 250.87 billion yuan, a year-on-year increase of 7.8%, with A-share listed liquor companies reporting a total revenue of 442.23 billion yuan, up 7.3% [1][22] - The CR6 companies (Moutai, Wuliangye, Shanxi Fenjiu, Luzhou Laojiao, Yanghe, and Gujinggong) accounted for 86% of the industry's total profit, indicating a significant increase in industry concentration [1][22][27] Group 2: 2025 Market Conditions - In Q1 2025, liquor production fell by 7.2% to 1.032 million kiloliters, continuing the trend of declining production [2][40] - Listed companies showed resilience with a revenue of 153.42 billion yuan, up 1.7%, and a net profit of 64.91 billion yuan, up 2.3% [2][40] - The industry faces challenges with "declining volume and price, and rising costs," as 59.7% of companies reported reduced operating profits [2][49] Group 3: Market Environment Changes and Competitive Landscape - The revised regulations in May 2025 expanded the ban on alcohol consumption, impacting market sentiment and causing a 2-3% overall decline in the liquor sector [3] - The CR6 brands accounted for 87.6% of the revenue of the 20 A-share liquor brands in Q1 2025, indicating further concentration in the market [4] - The younger consumer demographic is emerging, with those born between 1985 and 1994 becoming a key market segment, although business and management personnel still represent 85.1% of the consumer base [4] Group 4: Market Outlook and Development Suggestions - Companies are adopting pragmatic strategies, with 64.9% focusing on core products and 40.4% targeting the mass market [5] - Recommendations for industry health include optimizing capacity and focusing on high-quality development, with a shift from quantity-driven growth to quality-driven strategies [6] - Emphasis on digital marketing and technological innovation is crucial, with 34.9% of companies prioritizing instant retail channel expansion [7] Group 5: Online Sales and Consumer Behavior - Online sales in the first five months of 2025 exceeded 60 million bottles, generating over 30 billion yuan, although national brands are struggling with growth [2][53] - The average online sales revenue for A-share listed companies was 5.0% of total revenue, reflecting a slight increase from the previous year [53] - Consumer behavior is shifting, with a notable decline in traditional consumption scenarios, leading to a decrease in demand during holiday periods [63][70]

Investment Rating - The industry rating is maintained as "Positive" [5] Core Views - The food and beverage sector is focusing on three new consumer investment opportunities: "category dividends in the food sector," "new channel drivers such as snack companies in membership supermarkets," and "new hotspots in health products." Traditional consumption is expected to see performance bottoming out and potentially rising [1][2] - The report emphasizes the importance of focusing on leading companies in the industry during this phase, particularly in the liquor sector, which may experience a transition year in 2025 [1][2] - The report continues to recommend leading stocks in the food and beverage sector, highlighting companies such as Jin Zai Food and Yan Jin Pu Zi, while also paying attention to You You Food [1][2] Summary by Sections Food and Beverage Sector - The report highlights the focus on "category dividends," "new channel drivers," and "health product hotspots" as key investment opportunities [1][2] - Recommended stocks include Jin Zai Food, Yi Li, Yan Jin Pu Zi, Dong Peng Beverage, and others, with a focus on leading companies [2][24] Liquor Sector - The liquor sector is currently at a low point, with the first quarter potentially being the lowest for the year. The report recommends focusing on brands with strong momentum and reasonable growth targets [2][16] - High-end liquor recommendations include Guizhou Moutai and Wuliangye, while mid-range and regional brands include Gu Qing Gong Jiu and Shanxi Fen Jiu [2][17] - The report notes that the liquor sector may enter a structural bull market due to policy stabilization and real estate recovery [16][17] Market Performance - From May 19 to May 23, the Shanghai Composite Index fell by 0.18%, while other liquor categories rose by 8.69% and frozen foods by 3.89% [3][29] - The report indicates that the liquor sector experienced a decline of 2.78% during the same period, with specific brands showing varied performance [4][29] Company Updates - Jin Zai Food is highlighted as a leading snack brand with a clear growth path, driven by its main product line and new channel expansions expected to boost revenue and profits [19][20] - Guizhou Moutai is focusing on five key areas for development, including maintaining brand value and enhancing international market presence [7][8] - Liquor companies like Luzhou Laojiao and Shanxi Fen Jiu are also focusing on expanding their market presence and improving brand strength [10][12]

Investment Rating - The industry rating is maintained as "Positive" [6] Core Views - The current value of domestic demand is highlighted, with a focus on companies with strong financial reports and sustained fundamentals. New consumption trends favor snacks, while traditional consumption is recommended for companies showing signs of recovery. The report emphasizes the strategy of "fishing in the domestic demand safe haven" and suggests prioritizing leading companies in the industry [1][23] - The report indicates that the liquor sector is in a transitional year for 2025, with a focus on companies with good fundamentals or those undergoing effective reforms. The report also highlights investment opportunities in snack companies and seasonal stocking in the beer and beverage sectors [1][2] Summary by Sections Liquor Sector - The liquor sector is currently at a low point, with the first quarter potentially being the lowest of the year. The report recommends focusing on brands with strong momentum and reasonable growth targets. The report suggests that the current external uncertainties, such as tariffs, enhance the value of domestic demand for liquor, potentially leading to a structural bull market in the sector [2][23] - Key recommendations include high-end liquor brands like Kweichow Moutai and Wuliangye, as well as regional brands like Gujing Gongjiu and Shanxi Fenjiu. The report also emphasizes the importance of "momentum continuation" and "low base recovery" strategies [2][23] Consumer Goods Sector - The consumer goods sector is experiencing a rebound, with a focus on snack companies benefiting from category dividends and new product launches in membership stores. The report continues to recommend seasonal stocking in the beer and beverage sectors, highlighting investment opportunities driven by retail transformation and cost cycles [1][27] - Recommended stocks include Salted Fish, Yili, Wanchen Group, Dongpeng Beverage, Qingdao Beer (A+H), Three Squirrels, and others [1][27] Performance Metrics - The liquor industry saw a revenue growth of 7.7% and a net profit growth of 7.56% in 2024. In Q1 2025, the industry reported a revenue growth of 1.8% and a net profit growth of 2.25%. The report suggests that the industry is currently in a bottom adjustment phase, with leading companies successfully navigating pressure tests [7][19] - Specific company performance includes Kweichow Moutai achieving a revenue of 514.43 billion yuan in Q1 2025, a growth of 10.67%, and a net profit of 268.47 billion yuan, a growth of 11.56% [17] Market Trends - The report notes that the overall valuation of the food and beverage industry has adjusted, with the industry trading at 21.79 times earnings. The liquor sector's valuation is at 19.69 times, while beer and wine are at 27.67 and 74.88 times, respectively [39] - The report also tracks price trends for key liquor brands, indicating stability in prices for Kweichow Moutai and Wuliangye [22][54]

Investment Rating - The report maintains an "Accumulate" rating for the food and beverage industry [1] Core Views - The food and beverage sector is expected to gradually recover, with companies like Luzhou Laojiao and Wuliangye showing strong growth potential [3][4] - The report highlights structural opportunities within the industry, particularly in high-end and real estate liquor segments [16] Summary by Sections Weekly Insights and Investment Recommendations - Luzhou Laojiao's market scale reached a new high, with expectations for steady growth in 2024 [21] - Wuliangye announced a 2025 investment plan of 2.586 billion yuan across 19 projects, focusing on ecological brewing and smart logistics [22] - Jinshiyuan aims to expand its market share in the 100-500 yuan price range while maintaining operational quality [23] - Red Flower Liquor introduced a new promotional campaign to enhance consumer engagement [24] - Guizhou Zhenjiu launched a limited edition product to celebrate its 50th anniversary, emphasizing premium quality [25] Market Performance Review - The SW Food and Beverage Index rose by 0.74%, underperforming the CSI 300 by 0.65 percentage points [34] - The white liquor sector saw a 1.53% increase, while other liquor categories also performed positively [34] Industry Important Data Tracking - The report provides insights into the white liquor sector, noting a production decline of 7.6% year-on-year in December 2024 [47] - The beer sector experienced a 12.2% year-on-year increase in production in December 2024 [49] Investment Suggestions - Recommendations include focusing on high-demand segments and structural opportunities in white liquor, with specific companies highlighted such as Luzhou Laojiao and Jinshiyuan [16] - For beer, companies like Qingdao Beer and Chongqing Beer are suggested due to their clear product optimization trends [16] - In soft drinks, East Peng Beverage is noted for its steady national expansion [16] - The report also emphasizes the potential in frozen food and snack sectors, recommending companies like Anjixin and Qianwei Central Kitchen [16]