消息面上，波司登近期发布2025/26财年中期业绩公告。财报显示，截至2025年9月30日，公司实现营收 约89.28亿元(人民币，下同)，同比上涨1.4%；权益股东应占溢利同比增长5.2%至约11.89亿元，中期业 绩连续8年创同期历史新高。 东方证券指出，展望26下半财年，预计公司收入和盈利均有望提速。在之前结束的双十一活动中，在天 猫和抖音平台，公司波司登主品牌在服饰品类名列前茅，其副牌雪中飞也表现优异，为旺季提速打下了 良好基础。围绕双聚焦战略和羽绒主业的多品牌矩阵，该行预期公司未来3年将保持稳健可持续增长。 波司登(03998)涨超3%，截至发稿，涨3.19%，报5.17港元，成交额1.03亿港元。 ...

hyzqdatemark 2025 年 12 月 01 日 证券研究报告 纺织服饰 | 服装家纺 港股|公司点评报告 证券分析师 符超然 SAC：S1350525050004 fuchaoran@huayuanstock.com 联系人 周宸宇 zhouchenyu@huayuanstock.com | 基本数据 | 2025 | 年 | 11 | 月 28 日 | | --- | --- | --- | --- | --- | | 收盘价（港元） | | | | 4.96 | | 一年内最高/最低（港 | | | | 5.37/3.46 | | 元） | | | | | | 总市值（百万港元） | | | | 57,683.58 | | 流通市值（百万港元） | | | | 57,683.58 | | 资产负债率（%） | | | | 42.99 | | 资料来源：聚源数据 | | | | | 波司登(03998.HK) 投资评级： 买入（维持） ——收入及利润正增长，全新设计师系列推动品牌价值提升 投资要点： 风险提示。新品推广不及预期风险，极端气候影响风险，内外需不及预期风险。 | 盈利预测与估值（人民 ...

Core Viewpoint - Bosideng's "dual focus" strategy on down jackets and fashionable functional apparel has shown significant results during the reporting period, with steady revenue and profit growth despite a challenging global consumer market [1][17]. Financial Performance - The company reported a revenue of 8.93 billion yuan, a year-on-year increase of 1.4%, and a net profit attributable to shareholders of 1.19 billion yuan, up 5.3% year-on-year [1]. - The gross margin remained high at 50%, with a slight increase of 0.1 percentage points, and the operating margin improved by 0.3 percentage points to 17% [1]. Business Segments - The down jacket business achieved a revenue of 6.57 billion yuan, growing by 8.3% year-on-year, accounting for 73.6% of total revenue, serving as the core growth driver [2]. - The fashionable functional apparel segment performed well, expanding product offerings such as functional jackets and sun-protective clothing for spring and summer [2]. Product Innovation - Bosideng continues to integrate fashion and technology, enhancing its product matrix with innovative materials and designs, such as UV-resistant and cooling fabrics in sun-protective clothing [4]. - Collaborations with renowned designers, like Errolson Hugh for multifunctional jackets and Kim Jones for the AREAL high-end line, have received positive market responses [6][19]. Channel Development - The company optimized its channel quality, increasing the number of down jacket retail outlets to 3,558, with a net addition of 88 stores [7]. - Self-operated and wholesale channels both saw revenue growth, with self-operated channels up 6.6% and wholesale channels up 7.9% [9]. Supply Chain Management - Bosideng has established a "superior supply chain" system, enhancing efficiency in raw material procurement, production, and logistics [10]. - The company has reduced inventory turnover days to 178, a decrease of 11 days year-on-year, indicating improved inventory management [9]. ESG Practices - Bosideng is the first and only Asian textile and apparel company to receive an MSCI ESG AAA rating, reflecting its commitment to sustainable development [13][15]. - The company emphasizes fair labor practices within its supply chain, ensuring compliance with local wage laws and conducting third-party audits of suppliers [16]. Future Outlook - The dual focus strategy is expected to continue driving growth, with plans to expand the product matrix and enhance brand competitiveness in both down jackets and fashionable functional apparel [20]. - Bosideng aims to leverage its strong brand influence and efficient supply chain management to capitalize on opportunities in the evolving consumer market [20].

Core Viewpoint - The dual-focus strategy of Bosideng, concentrating on the main channel of down jackets and the main track of fashionable functional apparel, has achieved significant results during the reporting period, with down jacket business leading industry growth and fashionable functional apparel becoming a new growth engine [1][18]. Financial Performance - For the first half of the fiscal year 2025/26, Bosideng reported a revenue of 8.93 billion yuan, a year-on-year increase of 1.4%, and a net profit attributable to shareholders of 1.19 billion yuan, up 5.3% year-on-year. The gross margin remained high at 50%, with a slight increase of 0.1 percentage points, and the operating margin improved by 0.3 percentage points to 17% [1]. Down Jacket Business - The down jacket segment continued to show strong growth, generating revenue of 6.57 billion yuan in the first half, a year-on-year increase of 8.3%, accounting for 73.6% of total revenue, making it the core driver of the company's performance [2]. Product Innovation - Bosideng has deepened the integration of technology and fashion, continuously enriching its product matrix. In the sun protection apparel sector, the company has developed new functional fabrics achieving UPF50+ sun protection, while also being breathable and comfortable [4]. The outdoor apparel line features a three-in-one design for versatile wear, and collaborations with renowned designers have enhanced the brand's appeal [5]. Channel Development - The company has optimized its channel quality, increasing the number of down jacket retail outlets to 3,558, with a net addition of 88 stores. The self-operated channel revenue grew by 6.6% year-on-year, while wholesale channel revenue increased by 7.9% [8]. Supply Chain Management - Bosideng's flexible and responsive supply chain is a key competitive advantage, allowing for efficient inventory management and rapid market response. The average inventory turnover days decreased to 178 days, reflecting improved operational efficiency [9]. ESG Practices - Bosideng is the first and only company in the Asian textile and apparel industry to receive an MSCI ESG AAA rating, demonstrating its commitment to sustainable development. The company integrates sustainability into all operational aspects, balancing economic and social benefits [10]. Multi-Brand Strategy - The company has expanded its multi-brand strategy to build a diverse brand matrix in the fashionable functional apparel sector. This includes high-end collaborations and investments in luxury brands, enhancing its presence in the premium market [16]. Future Growth Prospects - Bosideng plans to continue its dual-focus strategy, consolidating its leadership in the down jacket industry while increasing investments in fashionable functional apparel. The company aims to enhance product innovation and expand its market presence, positioning itself to capitalize on consumer upgrades and industry changes [18].

Financial Data and Key Metrics Changes - The company achieved record highs in revenue, operating profit, and operating profit margin for Q2 2025, with operating profit growing 14% to $304 million [5][29] - Same store sales growth turned positive at 1%, marking the tenth consecutive quarter of same store transaction growth [6][36] - System sales growth reached 4%, showing a sequential improvement of two percentage points [6][26] - Restaurant margin improved by 60 basis points, and operating profit margin increased by 100 basis points year over year [7][29] Business Line Data and Key Metrics Changes - KFC achieved 5% system sales growth and a healthy restaurant margin in Q2, operating over 12,000 stores in more than 2,400 cities [8][9] - Pizza Hut sustained a 2% same store sales growth, with a 17% increase in same store transactions, operating over 3,800 stores [9][22] - K Coffee Cafe contributed to incremental sales, with average cups sold increasing and a total of 1,300 locations nationwide [20][21] Market Data and Key Metrics Changes - Delivery sales accounted for around 45% of total sales mix, up from 38% in the same quarter last year [14][16] - The company opened 336 net new stores in Q2, with a total of 12,238 stores for KFC and 3,864 stores for Pizza Hut [19][24] Company Strategy and Development Direction - The company is focused on operational efficiency and innovation, with a dual strategy targeting both same store sales and system sales growth [5][10] - The introduction of new store formats, such as Pizza Hut Wow! stores, aims to penetrate lower-tier cities and improve profitability [25][66] - The company plans to maintain a balanced approach to delivery, leveraging both third-party platforms and its own channels to enhance visibility and traffic [16][37] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in achieving full-year targets for 2025, including new store openings and system sales growth [34][44] - The competitive landscape remains challenging, but the company aims to protect margins while driving sales through core competencies [51][112] - The company anticipates a steady same store sales level year over year in the second half, despite macroeconomic uncertainties [36][54] Other Important Information - The company returned a total of $536 million to shareholders in the first half of the year, with plans to return at least $1.2 billion in 2025 [32][33] - Capital expenditure guidance was revised down from $700-800 million to $600-700 million due to lower CapEx per store [39][95] Q&A Session Summary Question: Delivery business growth and margin impact - Management acknowledged intense competition in the delivery space but emphasized a focus on core competencies and maintaining price integrity [50][52] Question: New store format performance and targets - Management confirmed that the Pizza Hut Wow! model is showing promising results, with no specific guidance on store openings yet [61][66] Question: Potential for Pizza Hut's restaurant and operating margins - Management indicated that there is room for improvement in Pizza Hut's margins, with a focus on operational efficiency and cost management [70][76] Question: Impact of delivery platform subsidies on margins - Management stated that larger brands like Yum China enjoy favorable subsidy arrangements, which helps mitigate margin impacts [82][83] Question: Average check trends at KFC - Management noted that while average check may decline due to smaller orders, the focus remains on driving same store transaction growth [88][91] Question: CapEx guidance and future trends - Management explained that the CapEx reduction is primarily due to lower CapEx per store, with expectations for similar trends in the future [94][96] Question: Franchise mix strategy - Management clarified that the decision to open franchise stores is based on strategic alignment and market conditions, particularly in lower-tier cities [102][105] Question: Competitive environment and margin preservation - Management reiterated the importance of maintaining a balance between sales growth and margin protection amidst competitive pressures [110][112]

Core Insights - The company reported a revenue of 25.902 billion yuan for FY2025, representing a year-on-year growth of 11.6% [1] - The operating profit for FY2025 was 4.967 billion yuan, up 12.9% year-on-year, while the net profit attributable to shareholders was 3.514 billion yuan, reflecting a 14.3% increase [1] - The company has shown a consistent revenue CAGR of 17.7% from FY2021 to FY2025, with a net profit CAGR of 19.7% during the same period [1] Business Segments - The brand down jacket and OEM processing businesses were the main drivers of revenue growth, with the brand down jacket segment achieving a revenue of 21.668 billion yuan in FY2025, up 11.0% year-on-year [2] - The OEM processing business recorded a revenue of 3.373 billion yuan, marking a significant year-on-year increase of 26.4%, with the top five clients accounting for 90.4% of the revenue [2] Channel Development - The Top Store model and online-offline collaboration have significantly contributed to the company's high-quality development, with direct sales and wholesale channels for brand down jackets growing by 5.2% and 24.3% respectively in FY2025 [3] - The number of offline stores increased by 253 to 3,470, while online revenue for brand down jackets rose by 9.4% to 7.478 billion yuan in FY2025 [3] Profit Forecast - The company is expected to achieve net profits of 3.928 billion yuan, 4.388 billion yuan, and 4.879 billion yuan for FY2026 to FY2028, with year-on-year growth rates of 11.78%, 11.71%, and 11.20% respectively [4] - The company's strong brand presence, product development capabilities, and efficient supply chain management are anticipated to drive growth in the down jacket segment [4]

Core Viewpoint - The company reported a revenue of 25.9 billion RMB and a net profit of 3.51 billion RMB for the fiscal year 2024/25, reflecting a year-on-year growth of 11.6% and 14.3% respectively, indicating strong performance despite external challenges [3][4]. Group 1: Financial Performance - For the fiscal year 2024/25, the company achieved a gross margin of 57.3%, a decrease of 2.3 percentage points year-on-year, while the operating margin increased by 0.2 percentage points to 19.2% [3][6]. - The company proposed a final dividend of 0.22 HKD per share, resulting in a total payout ratio of 84.1% for the year [3]. - The company's inventory increased to 3.95 billion RMB, up 23.6% from the beginning of the year, with inventory turnover days slightly increasing to 118 days [7]. Group 2: Business Segmentation - Revenue from the main business segments showed varied performance: brand down jackets grew by 11%, OEM processing by 26.4%, women's wear declined by 20.6%, and diversified clothing increased by 2.9% [4]. - The brand down jacket segment accounted for 83.7% of total revenue, with the main brand Bosideng contributing 85.3% of this segment's revenue [4][5]. - Online sales for the entire brand reached 7.58 billion RMB, a year-on-year increase of 9.3%, with online sales of brand down jackets accounting for 34.5% of the segment's revenue [4]. Group 3: Strategic Focus - The company is implementing a dual-focus strategy on down jackets and fashionable functional apparel, aiming for steady growth despite challenges such as warm winters and changing consumer environments [8]. - The company has strengthened its brand building, market promotion, product quality, and supply chain management, which contributed to its resilient performance [8].

Core Insights - The company reported a revenue of 25.9 billion RMB for the fiscal year 2024/25, representing a year-on-year growth of 11.6%, and a net profit attributable to shareholders of 3.51 billion RMB, up 14.3% year-on-year [1] - The company plans to distribute a final dividend of 0.22 HKD per share, resulting in a total payout ratio of 84.1% for the year [1] - The gross profit margin decreased by 2.3 percentage points to 57.3%, while the operating profit margin and net profit margin increased by 0.2 and 0.3 percentage points to 19.2% and 13.6%, respectively [1] Revenue Breakdown - The main business segments include brand down jackets, OEM processing, women's wear, and diversified clothing, with respective revenue contributions of 83.7%, 13%, 2.5%, and 0.8% [1] - Revenue growth rates for these segments were +11%, +26.4%, -20.6%, and +2.9% respectively [1] Brand and Channel Performance - Within the brand down jacket segment, the main brands (Bosideng, Xuezhongfei, Bingjie, and others) contributed 85.3%, 10.2%, 0.6%, and 3.9% to revenue, with year-on-year growth rates of 10.1%, 9.2%, -12.9%, and 49.4% respectively [2] - Revenue from self-operated, wholesale, and other channels accounted for 69.6%, 26.4%, and 4% of the brand down jacket business, with growth rates of 5.2%, 24.3%, and 49.4% respectively [2] - Online sales for all brands reached 7.58 billion RMB, a 9.3% increase, with brand down jackets contributing 7.48 billion RMB, up 9.4% [2] Store Expansion and Inventory Management - As of March 2025, the company operated 3,470 stores for its down jacket business, a net increase of 253 stores (+7.9%) [2] - The inventory increased to 3.95 billion RMB, a 23.6% rise, with inventory turnover days slightly increasing to 118 days [3] Cost Management and Financial Metrics - The company reduced its expense ratio by 2.0 percentage points to 38.5%, with sales, management, and financial expense ratios at 32.9%, 6.4%, and -0.8% respectively [3] - Operating net cash flow for the fiscal year was 3.98 billion RMB, down 45.7% year-on-year [3] Strategic Focus - The company is focusing on its dual strategy of concentrating on the down jacket main channel and fashionable functional apparel, aiming for steady growth despite external challenges [3] - The main business segments, particularly brand down jackets, achieved over 10% revenue growth, indicating resilience in brand and operations [3] Future Outlook - The company is expected to maintain long-term stable growth as a leading down jacket brand, leveraging brand influence and product innovation [4] - Profit forecasts for fiscal years 2026-2028 have been slightly adjusted downwards, with projected net profits of 3.92 billion, 4.37 billion, and 4.83 billion RMB respectively [4]

Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company achieved a robust and high-quality growth in a weak demand environment, continuing to advance its dual-focus strategy [10] - For the fiscal year 2024/25, the company reported a revenue of 25.9 billion RMB, a year-on-year increase of 11.6%, and a net profit attributable to shareholders of 3.51 billion RMB, up 14.3% year-on-year [5] - The company’s gross margin decreased by 2.3 percentage points to 57.3%, while the operating margin increased by 0.2 percentage points to 19.2% [5][8] Financial Performance - The company’s main business segments showed varied performance: brand down jackets increased by 11%, OEM processing by 26%, women's wear decreased by 21%, and diversified clothing increased by 3% [6] - Online sales for the entire brand reached 7.58 billion RMB, a year-on-year growth of 9.3%, with the brand down jackets accounting for 34.5% of the revenue [6] - As of March 2025, the company had 3,470 down jacket stores, a net increase of 253 stores, reflecting a 7.9% growth [7] Profitability and Cost Management - The company’s operating expenses ratio decreased by 2.0 percentage points to 38.5%, indicating effective cost control [8] - The inventory increased by 23.6% to 3.95 billion RMB, with inventory turnover days slightly increasing to 118 days [9] Strategic Focus - The company is committed to a dual-focus strategy centered on down jackets and fashionable functional apparel, aiming for steady growth despite external challenges [10] - The report anticipates continued revenue growth exceeding 10% for the main business segments, showcasing the resilience of the brand and operations [10] Earnings Forecast - The report projects revenue growth rates of 10.1% for FY2026 and 10.0% for FY2027, with net profit growth rates of 11.5% and 11.4% respectively [11] - The estimated earnings per share (EPS) for FY2026 is projected at 0.34 RMB, with a price-to-earnings (P/E) ratio of 12 [11]

Core Viewpoint - Bosideng has successfully implemented a "dual focus" strategy on down jackets and fashionable functional apparel, achieving high-quality financial results for the fiscal year 2024/25 despite a complex market environment [1] Financial Performance - The company reported a revenue of 25.902 billion RMB, an increase of 11.6% year-on-year - Operating profit reached 4.967 billion RMB, up 12.9% year-on-year - Shareholder profit amounted to 3.514 billion RMB, reflecting a 14.3% increase year-on-year - Operating profit margin improved to 19.2%, marking eight consecutive years of record revenue and net profit [1] - Cash flow from operating activities was 3.982 billion RMB, with cash and cash equivalents totaling 4.185 billion RMB, supporting ongoing development and strategic initiatives [1] Dividend and Stock Performance - Based on strong operational performance, Bosideng declared a final dividend of 0.22 HKD per share - The stock price reached a year-high of 4.79 HKD, with a maximum increase of 23.5% within the year - The company saw a net inflow of 615 million HKD over nearly 60 trading days [4] Strategic Focus and Brand Development - Bosideng's long-term value-driven approach and strategic consistency have garnered investor trust - The company has positioned itself as a "global leader in down jackets," focusing on brand activation and consumer recognition [7] - The strategic focus includes enhancing brand leadership, category management, channel operations, and customer experience [7] Brand Value and Innovation - Bosideng ranked 46th in the Brand Finance "Global Most Valuable Apparel Brands" list for 2024 and 268th in the "Asia Brand 500" ranking - The company filed 466 patent applications and received 527 patent grants in the fiscal year, totaling 1,498 patents as of March 31, 2025, supporting its innovation in down jacket technology [8] - New product lines, including a polar extreme series and sun protection clothing, were launched to meet evolving consumer demands [9][10] Sales Performance - The down jacket segment generated revenue of 21.668 billion RMB, a year-on-year increase of 11% - The main brand, Bosideng, contributed 18.481 billion RMB, up 10.1%, while the Snow Flying brand achieved 2.206 billion RMB, a 9.2% increase [10][12] Operational Efficiency - Bosideng's retail network expanded to 3,470 stores, with a net increase of 253 stores, ensuring coverage across various city tiers - Online sales reached 7.575 billion RMB, growing 9.3%, with significant contributions from live-streaming sales on platforms like Douyin [13] - The company has implemented an intelligent supply chain management system, optimizing inventory turnover to 118 days and achieving a 99% replenishment rate for top-selling items [14] Future Outlook - Bosideng plans to continue its "dual focus" strategy, enhancing brand leadership and operational efficiency to maintain its leading position in the global down jacket market [14]