Core Viewpoint - Yonghui Supermarket acknowledged the issue of "reverse rounding" in cash transactions and committed to rectifying the situation, highlighting the importance of consumer trust and adherence to market regulations [1][3]. Group 1: Issue Identification - "Reverse rounding" refers to the practice where merchants round up the total amount during cash transactions, resulting in consumers being overcharged by a few cents [1]. - This practice has raised concerns about consumer rights and market fairness, as it violates the Price Law of the People's Republic of China, which prohibits charging beyond the marked price [1][3]. Group 2: Consumer Impact - The issue primarily affects vulnerable groups such as the elderly and children, who are more sensitive to pricing and less equipped to advocate for their rights [2]. - The erosion of consumer trust due to "reverse rounding" negatively impacts the overall shopping experience, leading to dissatisfaction among customers [1][4]. Group 3: Regulatory and Corporate Responsibility - Regulatory bodies are urged to enhance market supervision and enforce penalties against such pricing violations to maintain a fair market environment [3]. - Companies must reflect on their business practices and prioritize integrity over short-term gains, as damaging consumer trust can have long-term repercussions on their reputation and customer loyalty [3].

Core Viewpoint - The incident of "reverse rounding" at Yonghui Supermarket has raised significant public concern, leading to a company-wide policy change to ensure customer payments do not exceed marked prices [3][11]. Group 1: Incident Overview - Yonghui Supermarket acknowledged the existence of "reverse rounding" practices in several non-adjusted stores across Chongqing, Hebei, and Beijing, confirming customer complaints about the Chongqing Jinyuan Times store [3][8]. - The company implemented a new policy on April 29, mandating that cash payments round down to the nearest whole number, ensuring that customers pay no more than the marked price [3][11]. Group 2: Customer Complaints - A customer reported being charged 8 yuan for a product marked at 7.96 yuan due to the store's rounding policy, which was not disclosed prior to checkout [8][11]. - Systematic instances of this rounding practice were found across multiple stores in Chongqing, with various products being charged higher than their marked prices [8][11]. Group 3: Legal and Ethical Implications - The practice of "reverse rounding" is considered potentially illegal as it deprives consumers of their right to be informed and to engage in fair transactions [11]. - The incident reflects a lack of integrity and legal awareness among some businesses, highlighting the importance of consumer rights [11]. Group 4: Financial Performance - Yonghui Supermarket reported a revenue of 67.57 billion yuan for 2024, a year-on-year decrease of 14.07%, and a net loss of 1.465 billion yuan, which is an increase in losses compared to the previous year [12]. - For Q1 2025, the company recorded a revenue of 17.48 billion yuan, down 19.32% year-on-year, with a net profit of 148 million yuan, a significant decline of 79.96% [12].

Core Viewpoint - The recent issue of "reverse rounding" at Yonghui Supermarket has raised significant consumer concerns, leading to a company-wide policy change to ensure fair cash transactions [1][3]. Group 1: Incident Overview - Yonghui Supermarket acknowledged the existence of "reverse rounding" practices in several non-adjusted stores across cities like Chongqing, Hebei, and Beijing, confirming customer complaints about the Chongqing Jinyuan Times store [1]. - The company has implemented a new policy since April 29, mandating that cash payments round down to ensure customers do not pay more than the marked price [1]. Group 2: Consumer Complaints - A specific incident involved a customer, Mr. Liu, who was charged 8 yuan for a product priced at 7.96 yuan due to the store's rounding policy, which was not disclosed beforehand [1][2]. - Systematic occurrences of this issue were found in various Yonghui stores in Chongqing, where customers were charged higher amounts than the listed prices for items with non-integer pricing [2]. Group 3: Legal and Ethical Implications - The supermarket's practice of "reverse rounding" has been deemed potentially illegal, as it violates consumer rights by not informing customers of the pricing method used [3]. - The lack of transparency in pricing practices reflects a broader issue of trust and legal awareness among some retailers, undermining consumer rights [3]. Group 4: Financial Performance - Yonghui Supermarket reported a significant decline in financial performance, with a 14.07% decrease in revenue to 67.574 billion yuan for the year 2024, and a net loss of 1.465 billion yuan, which is an increase in losses compared to the previous year [4]. - For the first quarter of 2025, the company experienced a 19.32% drop in revenue to 17.479 billion yuan and a 79.96% decrease in net profit, attributed to store optimization and strategic shifts [4].

近日，有消费者在永辉超市（重庆江北区-金源时代店）购买标价7.96元的商品，结账时发现 被收取8元，遭到超市反向抹零。这种现象并非个例，另一位市民发帖称自己于4月20日在永 辉超市（重庆渝北区-红叶路店）购买标价11.55的开心果，小票显示实收11.6元。媒体注意 到，两张小票的下方标注"分币凭小票当月内到服务台积零换整"。 4月29日，永辉超市（重庆渝北区-红叶路店）告诉记者，因为现在分币比较少，电子支付并不 会出现这样的情况，如果是现金的话，可凭小票到客服这边积零换整。另据鲁网报道，金源 时代店工作人员也曾表示，因为分票比较少，顾客可以把每次的购物小票集合起来凑整，到 时来门店兑换毛票。 此外，对于类似事件，永辉较场口店收银员在被消费者追问时曾回应称："四块九毛七收五 块，四舍五入是系统自动的"。 鲁网报道显示，根据现行法规，"四舍五入"的合法性存在明确边界。商家自愿"四舍"让利，如 将7.94元按7.9元收取，属单方让利行为。而未经消费者同意，强制"五入"多收分位金额，则 属违法行为。 山东德衡（济南）律师事务所陈吉珍律师指出，若商家未事先告知且消费者未同意，此类行 为涉嫌违反《中华人民共和国消费者权益 ...

Group 1 - Consumers have reported being charged more than the marked price at Yonghui Supermarket, indicating a practice of "reverse rounding" where prices are rounded up without prior consent [2][4][6] - The legality of "rounding up" practices is questioned, as it may violate consumer rights laws if done without consumer agreement [6] - Yonghui Supermarket's practice of "reverse rounding" has been described as price fraud, potentially leading to regulatory penalties and refunds [6] Group 2 - Yonghui Supermarket reported a revenue decline of 14.07% in 2024, with a net loss of 1.465 billion yuan, which is an increase in losses compared to the previous year [8][9] - In Q1 2025, the company experienced a 19.32% drop in revenue year-on-year, with a significant 79.96% decrease in net profit [8] - The company is undergoing a transformation by adopting the "Fat Donglai" model, with plans to convert over 300 stores by early 2026, aiming for improved sales performance [8][9]