Investment Rating - The report maintains an "Overweight" rating for the insurance sector [2]. Core Insights - The P/EV valuation system is facing challenges in a persistently low interest rate environment, leading to significant adjustments in risk discount rates and investment return assumptions, which have resulted in a decline in NBV and EV growth [5][9]. - The introduction of the PCE-ROCE valuation system aims to provide a more comprehensive reflection of the true value of insurance companies by incorporating comprehensive equity (CE) and return on comprehensive equity (ROCE) [31][43]. - The report identifies that A-share listed insurance companies, particularly China Pacific Insurance and China Life Insurance, are relatively undervalued according to the PCE-ROCE valuation system [5][29]. Summary by Sections 1. Introduction - The P/EV valuation system shows signs of "failure" as the valuation levels for A-share listed insurance companies continue to decline, with significant pressure on new business value growth due to macroeconomic factors [9][14]. 2. PCE-ROCE Valuation System Proposal - The PCE-ROCE system introduces comprehensive equity (CE) and ROCE to better reflect the value of insurance companies under new accounting standards [31][43]. - The system aims to address the limitations of the P/EV system by providing a more stable and predictable valuation framework [5][31]. 3. Comparison of Valuation Systems - The PCE-ROCE system is more effective in reflecting the true value of insurance companies in a low interest rate environment compared to the traditional P/EV system [5][31]. - The report highlights that the P/CE ratio provides a better fit and reflects the comprehensive value of insurance companies compared to P/B and P/EV ratios [5][31]. 4. Analysis of Insurance Companies' Policy Profitability - The report establishes a profitability evaluation system for listed insurance companies based on CSM and NBCSM, identifying key performance indicators to assess profitability [5][31]. - The scoring system ranks companies based on their CSM performance, with AIA, PICC, and CPIC scoring the highest [5][31]. 5. Main Conclusions and Investment Recommendations - The report concludes that several A-share and H-share listed insurance companies are undervalued, suggesting a focus on companies like New China Life, Ping An, AIA, China Life, CPIC, and PICC for potential investment opportunities [5][29].

Investment Rating - The report initiates coverage on Sunshine Insurance with a "Reduce" rating, setting a target price of HKD 2.10 by December 2025 [1][2]. Core Insights - The Chinese insurance industry is on a strong growth trajectory driven by economic expansion and increased insurance awareness. Sunshine Insurance, one of the few companies with a comprehensive license (both life and property insurance), has seen slow market share growth over the past decade, with 2024 market shares at 1.9% for life insurance and 2.8% for property insurance, compared to 1.3% and 2.8% in 2014 [1][9]. - The visibility of the company's performance is high due to the attractive growth prospects of its Contractual Service Margin (CSM), indicating a stable profit outlook. However, the company requires time to expand its business scale and establish a leading position in the industry, comparable to peers like Ping An and China Pacific Insurance [1][9]. Summary by Sections CSM Growth and Profitability - CSM growth is expected to be robust, with a projected increase of 8% in 2025, 9% in 2026, and 11% in 2027, driven by a recovery in new life insurance sales and an increase in agent productivity [4][14]. - The CSM balance for Sunshine Life was reported at a year-on-year growth of 13% in 2024, benefiting from a smaller historical policy scale compared to peers [4][15]. Investment Risks - The company has a high equity asset exposure, with a net asset ratio of 1.1 times, which poses significant profit volatility risks in a fluctuating stock market. A 10% drop in the Shanghai Composite Index could lead to a 32% decline in profits [4][20]. - The distribution channel is heavily reliant on bancassurance, contributing 56% of new business value in 2024, which may hinder market share growth and new business value expansion [4][24]. Valuation and Target Price - The target price of HKD 2.10 is based on a valuation of 4x expected 2025 P/E for life insurance, 3x for property insurance, and 0.3x P/B for other businesses, reflecting a total expected P/E of 5x [4][46]. - The valuation multiples are close to historical lows, with the industry average P/E ranging from 4x to 9x in recent years [4][46]. Company Overview - Sunshine Insurance was founded in May 2004 and is one of the seven major insurance groups in China, listed on the Hong Kong Stock Exchange in December 2022 [51][52]. - The company primarily operates through Sunshine Life for life insurance and Sunshine Property for property insurance, with life insurance being the main profit source [54].