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西贝风波后南京再开新店:菜品全面降价,一线员工涨薪
Yang Zi Wan Bao Wang· 2025-11-23 05:24
11月22日,西贝风波后在南京再开新店。此前,西贝曾对外宣布今年将再开8家新店,包括西贝南京砂之船店、西贝深圳卓悦汇店、西贝长沙梅溪新天地 (301277)店、西贝长沙富兴精选店、西贝北京丰科万达店、西贝廊坊万达店、西贝西安大明宫万达店、西贝深圳怀德万象汇店。 业内人士表示,西贝风波已过去2个多月,西贝陆续通过产品降价、发券补贴、菜品调改等动作,在逐步挽回消费者信赖。近期全员涨薪动作持续获得网 友、顾客好评,品牌形象也在逐步好转。南京一位店员透露,后续西贝还将推出新品进一步提高菜单性价比,目前新产品制作训练正在全国推广中。 晓风 校对陶善工 在现做层面,羊肉串门店现串、鸡汤门店现熬、饺子门店现包等此前承诺门店调改的产品也均有明显展示。门店服务人员表示,西贝门店现在大部分产品 均为现制,少量产品经过调改后也都变为门店完全现制。 针对近期网传西贝门店一线伙伴全员涨薪,记者求证南京新店员工,该员工表示,涨薪属实,在内部这一部分收入叫:津贴,每人300-800元不等,店 长、厨师长没有这笔津贴。 记者探访西贝南京砂之船店开业现场发现,门店自11点30分开始,陆续出现排队情况,半数顾客为家庭带娃用餐。店长表示,开业目前 ...
西贝1万多一线员工,全体涨薪,人均500元/月!遭网暴和极端辱骂者可领“委屈奖”,年底前将开8家新店
Mei Ri Jing Ji Xin Wen· 2025-11-19 08:00
对此,西贝公关部回应称:"风波发生后,西贝对一线伙伴从9月起平均涨薪500元/人/月,对风波期间遭受网暴和极端辱骂的伙伴给予委屈奖补贴,并邀请 心理咨询师对部分门店伙伴进行辅导跟踪。同时,西贝每周在各门店评选'最美西贝人',持续奖励热情服务顾客、获得顾客肯定的一线伙伴。" 另据新京报,西贝相关负责人告诉记者,网传西贝为一线伙伴涨薪消息基本属实。今年9月,西贝已经为一线伙伴(店长、厨师长级以下)每人发放500元 津贴。自10月起,门店设立工匠精神津贴、服务标兵津贴、食安卫士津贴,每位一线伙伴累计获得津贴总额为300元-800元/人不等。 此前,西贝曾于9月12日召开1.8万人员工大会,贾国龙在会上宣布将向一线员工发放500元补贴。据了解,该项补贴在9月份就已经到账,10月份转变为奖 金收入的一部分,固定保留在一线员工的收入体系中。 每经编辑|陈柯名 据报道,受"西贝罗永浩风波"相关负面舆论影响,部分西贝门店一线员工遭遇"网暴",一些门店甚至每天接到十几通辱骂电话,西贝为员工设立"委屈 奖"以表安慰。 西贝公关部表示:"9月开始发放的每月500元,并不是委屈奖,而是普遍涨薪。每家门店的奖金包是固定的,人均500。 ...
西贝回应门店一线全员涨薪
Core Viewpoint - The ongoing impact of the "Xibei and Luo Yonghao dispute" has led to negative public sentiment affecting frontline employees, prompting Xibei to implement various measures to support and compensate its staff [1][2]. Employee Compensation and Support - Starting from September, Xibei has increased salaries for frontline employees by an average of 500 yuan per person per month, in response to the negative publicity [1][2]. - Xibei has established a "委屈奖" (compensation award) for employees who faced online harassment, alongside psychological counseling for affected staff [1]. - The monthly bonus system has been adjusted, allowing employees to earn between 300 to 800 yuan based on performance assessments starting in October [2]. Employee Engagement and Recognition - Xibei has initiated a "Most Beautiful Xibei Person" award, with 4-6 winners per store each month receiving bonuses of approximately 400-800 yuan, depending on store profitability [2]. - The company is also implementing a "skills bonus" program, rewarding employees for acquiring additional service skills with a monthly bonus of 300 yuan per badge [2]. Store Performance and Customer Experience - Xibei allocates over 10 million yuan monthly for "competition rewards" to incentivize stores that excel in customer experience and food safety [3]. - Specific stores, such as the one in Beijing's Blue Harbor, received bonuses of 1,000 yuan per person, totaling 41,500 yuan in October [3]. - Xibei has committed to not reducing staff hours or laying off employees during this period, focusing instead on training and improving service quality [3]. Customer Retention Strategies - To recover customer traffic, Xibei has implemented measures such as lowering prices on certain dishes and distributing 100 yuan vouchers [3]. - There has been a noticeable recovery in customer traffic at Xibei's physical locations, with increased seating rates observed since October [3].