Core Insights - Xibei has implemented a nationwide price reduction on over 40 dishes, with an average decrease of nearly 20% since early October, following negative publicity from the "pre-made dish incident" [1][4] - The company has initiated various promotional activities, including distributing cash vouchers to attract customers back to its stores [2][4] - Despite the promotional efforts, Xibei has closed nearly 10 stores since October, although it plans to open 8 new locations by the end of December [4] Pricing Strategy - Xibei's price adjustments include specific dishes such as the grassland tender grilled lamb chop, which decreased from 119 yuan to 99 yuan (a reduction of 16.81%), and the scallion grilled fish, which dropped from 89 yuan to 79 yuan (an 11.24% decrease) [1] - The price reduction strategy is part of a broader effort to regain customer trust and increase foot traffic, which has reportedly risen by 5% compared to the same period last year [4] Employee Support Measures - In response to the negative impact on frontline employees due to the "Xibei Luo Yonghao incident," the company has introduced a compensation program and psychological counseling for affected staff [1] - Since September, Xibei has increased the average monthly salary of frontline employees by 500 yuan and is considering further salary enhancements [1] Customer Engagement Initiatives - The "Xibei Treats You to Dinner" campaign began on September 24, offering customers a 100 yuan voucher with any purchase, followed by a new promotion from October 9 to October 31, where customers could earn vouchers based on their spending [2] - Approximately 70% of customers participating in the promotional activities were returning customers, indicating a successful re-engagement strategy [4]

Core Insights - The opening of the Xibei Nanjing Shazhi Chuan store marks the brand's recovery efforts following a recent controversy, being one of eight new stores planned for nationwide expansion [1][4] - The store experienced significant customer traffic during peak hours, with approximately half of the patrons being families [3] - Xibei has implemented a notable price reduction across its menu, with average customer spending dropping to around 85 yuan, which is considered moderate in the Chinese casual dining sector [3][4] Pricing and Promotions - Key menu items such as roasted lamb chops, Mongolian beef bones, and lamb skewers have seen a significant price decrease, with an overall reduction of nearly 20% on over 30 dishes announced earlier [3][4] - A nationwide promotion offering a discount of 50 yuan on purchases over 50 yuan is applicable at the new store [3] Operational Changes - The new store features a commitment to fresh preparation, with most products being made on-site, and previous items have been adjusted to ensure they are also freshly made [3] - Employees at the new location confirmed that frontline staff received a special allowance ranging from 300 to 800 yuan, although this does not apply to store managers and head chefs [3] Brand Recovery Efforts - Following the controversy, Xibei has taken steps to restore its reputation through price cuts, promotional vouchers, and menu adjustments, which have been positively received by customers [4] - The company plans to continue enhancing its menu's value proposition by introducing new products, with training for these items already underway across all locations [4]

Core Insights - The company, Xibei, has opened a new store in Nanjing after a recent controversy, with plans to open eight additional locations this year [1] - The new store has seen significant customer turnout, with many families dining there, indicating a recovery in consumer interest [3] - Xibei has implemented price reductions across its menu, with the average customer spending now around 85 yuan, which is considered moderate in the Chinese casual dining sector [3] Group 1 - The new Nanjing store opened on November 22, following Xibei's announcement to open eight new locations this year [1] - The store experienced long queues from its opening time, with a notable portion of customers being families [3] - Xibei has reduced prices on over 30 menu items nationwide, with discounts reaching nearly 20% [3] Group 2 - The new store features a significant number of freshly prepared items, aligning with the company's commitment to quality [5] - Employees at the new store confirmed that a salary increase has been implemented, with additional allowances ranging from 300 to 800 yuan for certain staff [5] - Industry experts note that Xibei is gradually regaining consumer trust through price cuts, promotional activities, and menu adjustments [7] Group 3 - The company plans to introduce new products to enhance the value of its menu, with training for these new offerings being rolled out nationwide [7]

Core Viewpoint - The conflict between Luo Yonghao and Xibei highlights consumer dissatisfaction with the restaurant's use of pre-prepared dishes, leading to a public relations crisis for Xibei [1][3][4]. Group 1: Consumer Perception - Luo Yonghao's criticism reflects a broader consumer sentiment regarding the high prices of Xibei's dishes, which many perceive as pre-prepared despite the company's claims to the contrary [5][9]. - Xibei's assertion that it does not use pre-prepared dishes is seen as a denial of consumer perception, which may not align with the reality of how food is prepared in many restaurant chains [5][6][9]. Group 2: Company Response - Xibei's decision to sue Luo Yonghao is viewed as an unwise move that could further damage its reputation, regardless of the legal outcome [10][12][14]. - The company's aggressive response to criticism may reinforce negative perceptions and lead to increased scrutiny from consumers [14][22]. Group 3: Market Implications - The ongoing debate about Xibei's use of pre-prepared dishes and pricing has been a contentious issue, suggesting that the company is aware of the negative feedback circulating online [12][13]. - Engaging in a public dispute with a well-known figure like Luo Yonghao could exacerbate the situation, potentially leading to a loss of market trust and consumer loyalty [20][21].