Investment Rating - The report maintains a "Buy" rating for the company [6][2]. Core Insights - The company is expected to achieve a net profit attributable to shareholders of 2.19 billion, 2.45 billion, and 2.68 billion yuan for the years 2025 to 2027, representing year-on-year growth of 2%, 12%, and 10% respectively. The corresponding price-to-earnings (PE) ratios are projected to be 14, 13, and 11 times. Under the assumption of a 90% dividend payout ratio, the dividend yield for 2025 is estimated to reach 6.4% [2][4]. Financial Performance Summary - In the first three quarters of 2025, the company achieved revenue of 15.6 billion yuan, a year-on-year increase of 2.2%. The net profit attributable to shareholders was 1.86 billion yuan, down 2.4% year-on-year, while the net profit excluding non-recurring items was 1.82 billion yuan, up 3.9% year-on-year. In Q3 alone, revenue reached 4.03 billion yuan, a year-on-year increase of 3.7%, with a net profit of 280 million yuan, up 3.9% year-on-year [4][2]. Business Segment Analysis - The main brand showed steady growth, with Q3 revenue increasing by 3% to 2.46 billion yuan. The direct sales channel is expected to achieve positive same-store growth, although online channel revenue decreased by 20% year-on-year. The gross margin for the main brand in Q3 improved by 3.1 percentage points, attributed to channel structure optimization and reduced promotional activities [10][4]. - Group purchasing benefited from an improved competitive landscape and customer expansion, with Q3 revenue rising by 43% to 540 million yuan. However, the gross margin for this segment decreased by 9.3 percentage points year-on-year due to price reductions aimed at increasing orders and the lower margin associated with the new workwear segment [10][4]. - Other brands experienced a revenue increase of 7% to 910 million yuan in Q3, indicating stable growth [10][4].

Investment Rating - The investment rating for Anta Sports is "Buy" and is maintained [6]. Core Views - Anta Sports reported Q3 2025 retail data, showing low single-digit growth for the Anta and FILA brands, while other brands experienced a growth of 45%-50% [2][4]. - The retail performance of Anta is under pressure, with expectations of a decline in terminal discounts, although the inventory-to-sales ratio remains healthy [6]. - FILA's retail performance is relatively weak, with high inventory levels, and it is anticipated that discounts will increase during the upcoming Double Eleven sales to clear stock [6]. - Short-term pressures are expected to continue affecting gross profit margin (GPM) and operating profit margin (OPM), while mid-term growth will rely on store adjustments and international expansion [6]. - The company forecasts net profits for 2025, 2026, and 2027 to be 131 billion, 146 billion, and 161 billion respectively, with corresponding price-to-earnings (PE) ratios of 17, 15, and 14 [6][8]. Summary by Sections Retail Performance - Anta brand retail shows low single-digit growth, aligning with market trends, while other brands are performing significantly better [2][4]. - FILA brand retail is underperforming with high inventory levels, and adjustments are expected to improve inventory turnover [6]. Financial Forecast - Revenue projections for Anta Sports are 70.83 billion for 2024, 78.63 billion for 2025, 86.40 billion for 2026, and 93.76 billion for 2027, with growth rates of 14%, 11%, 10%, and 9% respectively [8]. - The expected earnings per share (EPS) are 4.25 for 2024, increasing to 5.74 by 2027 [8].

Core Viewpoint - The company is focusing on two business models: self-operated retail and comprehensive brand services, with strict quality control measures in place for products [1] Business Operations - The company has conducted a review of its distributors and suppliers in 2024, gradually phasing out internal competition clients [1] - The number of online stores for the brand "Nanji Ren" is approximately 1,000, with plans for steady expansion [1] - The first physical store has been opened in Shanghai's Global Harbor, with plans to explore more types of offline store channels and optimize store operations to enhance consumer experience [1]