品质溯源体系
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2025年大连海参冬捕开启,京东生鲜与德泰新农海集团达成战略合作
Zhong Jin Zai Xian· 2025-10-30 06:55
Core Insights - The winter sea cucumber catching ceremony in Dalian officially commenced, marking the start of the winter harvesting season for sea cucumbers [1] - JD Fresh and DeTai New Agricultural Group have entered into a strategic partnership to enhance collaboration in marine agricultural products [3][6] - New sea cucumber product lines, including the "Xianjingcai Black Gold Series" and "Lianxin Treasures Series," were launched and are available for pre-sale on JD's platform [5][12] Company Collaboration - JD Fresh and DeTai New Agricultural Group's strategic cooperation aims to develop high-quality marine products that meet consumer demands [3][6] - The partnership is expected to focus on building a quality traceability system, an efficient supply chain, and expanding industry value [6][11] - The collaboration is seen as a response to the growing consumer demand for high-end seafood products, particularly sea cucumbers [11][12] Product Quality and Market Trends - Winter sea cucumbers are noted for their superior quality, with a rich nutritional profile and a unique texture, making them highly sought after [8] - JD Fresh's "Xianjingcai Black Gold Series" offers various packaging options, catering to both personal use and gifting [8][9] - The "Lianxin Treasures" brand focuses on high-end, additive-free sea cucumbers, emphasizing quality and natural growth [9][10] Market Demand - The sea cucumber market has shown steady growth, with expectations for continued high growth rates in the coming years [11] - Consumer preferences are shifting towards health and quality, driving demand for premium seafood products [11][12] - The collaboration between JD Fresh and DeTai New Agricultural Group is positioned to enhance product quality and supply chain efficiency, aligning with market trends [11][12]
五年坚持,成就不可复制的“汾酒品质护城河”
Guo Ji Jin Rong Bao· 2025-09-22 13:45
Core Viewpoint - The Chinese liquor industry is undergoing a deep adjustment period towards high-quality growth, with Fenjiu leading a five-year "quality traceability journey" that aims to rebuild trust between the industry and consumers, providing a sustainable development model for the industry [1] Group 1: Quality Traceability Journey - Fenjiu's "quality traceability journey" has been ongoing for five years, showcasing a systematic approach to building a transparent quality traceability system from the field to the consumer [4][5] - The theme of the fifth anniversary event, "Grain Heart Builds Wine Soul · Earth Harvests Together," reflects the innovative format of the journey and highlights Fenjiu's commitment to quality [4] Group 2: Agricultural Base Development - Since 2009, Fenjiu has established over 1.4 million acres of standardized production bases, focusing on high-quality grain sourcing from key geographical areas [5] - The company employs a management model of "land registration + five unifications," ensuring full control over the entire process from production to storage, setting a new benchmark for quality safety in Chinese liquor [5][6] Group 3: Technological Empowerment - Fenjiu collaborates with top institutions to develop specialized grain varieties that meet brewing needs, enhancing both yield stability and resistance to adverse conditions [8] - The company has implemented a comprehensive quality control system covering 124 processes and 297 quality control nodes, integrating traditional brewing wisdom with modern technology [8][9] Group 4: Community Engagement and Trust Building - The "Walk into Fenjiu First Workshop" initiative has become a recognized quality IP, enhancing trust between the brand and consumers through transparency and active engagement [12] - Fenjiu's agricultural initiatives have positively impacted over 100,000 farmers, providing training and support, thus achieving a win-win situation for both the company and the agricultural community [12][13] Group 5: Future Commitment - Fenjiu aims to continue honoring the land and safeguarding quality, striving for high-quality development while contributing to rural revitalization and national strategies [14]
五年坚持,成就不可复制的“汾酒品质护城河”!
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-22 13:36
Core Viewpoint - The Chinese liquor industry is undergoing a deep adjustment period towards high-quality growth, with Fenjiu leading a five-year "quality traceability journey" that aims to rebuild trust between the industry and consumers, providing a sustainable development model for the industry [1] Group 1: Quality Traceability Journey - Fenjiu has established over 1.4 million acres of standardized production bases since 2009, focusing on high-quality raw materials from key geographical areas [5] - The "grain is the foundation of liquor" philosophy has driven Fenjiu to create a transparent quality traceability system that ensures quality from the field to the table [6][9] - The company has implemented a management model that allows for full control over the entire process from production to storage, setting a new benchmark for quality safety in the Chinese liquor industry [5][6] Group 2: Technological Empowerment - Fenjiu has collaborated with top institutions to develop specialized grain varieties that meet brewing needs, enhancing both yield stability and resistance to adverse conditions [9] - The company has established a comprehensive quality control system covering 124 processes and 297 quality control nodes, integrating traditional brewing wisdom with modern technology [9][10] - Fenjiu's food safety indicators have consistently exceeded international standards, showcasing its commitment to quality through technological innovation [10] Group 3: Community Engagement and Trust Building - The "Walk into Fenjiu First Workshop" initiative has become a recognized quality IP, enhancing trust between the brand and consumers through transparency [10] - Fenjiu has implemented mechanisms such as order agriculture and price protection to support farmers, resulting in over 100,000 farmers benefiting from increased income over five years [10][11] - The company emphasizes the importance of building a responsible and mutually beneficial relationship with the community, contributing to rural revitalization and national strategies [11][13]