Core Viewpoint - The Chinese liquor industry is undergoing a deep adjustment period towards high-quality growth, with Fenjiu leading a five-year "quality traceability journey" that aims to rebuild trust between the industry and consumers, providing a sustainable development model for the industry [1] Group 1: Quality Traceability Journey - Fenjiu's "quality traceability journey" has been ongoing for five years, showcasing a systematic approach to building a transparent quality traceability system from the field to the consumer [4][5] - The theme of the fifth anniversary event, "Grain Heart Builds Wine Soul · Earth Harvests Together," reflects the innovative format of the journey and highlights Fenjiu's commitment to quality [4] Group 2: Agricultural Base Development - Since 2009, Fenjiu has established over 1.4 million acres of standardized production bases, focusing on high-quality grain sourcing from key geographical areas [5] - The company employs a management model of "land registration + five unifications," ensuring full control over the entire process from production to storage, setting a new benchmark for quality safety in Chinese liquor [5][6] Group 3: Technological Empowerment - Fenjiu collaborates with top institutions to develop specialized grain varieties that meet brewing needs, enhancing both yield stability and resistance to adverse conditions [8] - The company has implemented a comprehensive quality control system covering 124 processes and 297 quality control nodes, integrating traditional brewing wisdom with modern technology [8][9] Group 4: Community Engagement and Trust Building - The "Walk into Fenjiu First Workshop" initiative has become a recognized quality IP, enhancing trust between the brand and consumers through transparency and active engagement [12] - Fenjiu's agricultural initiatives have positively impacted over 100,000 farmers, providing training and support, thus achieving a win-win situation for both the company and the agricultural community [12][13] Group 5: Future Commitment - Fenjiu aims to continue honoring the land and safeguarding quality, striving for high-quality development while contributing to rural revitalization and national strategies [14]

在中国白酒产业迈向高质量增长的深度调整期，一场由汾酒引领、历时五载的"品质溯源之旅"，正以其 深刻的产业实践和系统性的体系构建，重塑着行业与消费者之间的信任坐标，为中国白酒行业的可持续 发展提供了具有借鉴意义的"汾酒方案"。 梨树基地，高粱红遍 又是一年丰收季。从新疆奇台天山脚下的大麦金黄，到河北张北坝上草原的豌豆饱满，再到吉林梨树松 辽平原的高粱红遍，汾酒的丰收画卷在祖国东西跨越数千公里的土地上徐徐展开。与丰收同行，"走进 汾酒第一车间"活动也迎来第五个年头，专家学者、行业大咖齐聚松辽平原，在摇曳的高粱穗浪间，开 启了一场别开生面的田野品鉴与对话。 这场以"粮心筑酒魂·大地共丰收"为主题的深度对谈，不仅是五周年溯源之旅的形式创新，更是汾酒五 年来系统构建"从田间到舌尖"透明化品质溯源体系的最佳例证。 北纬36°-45°的黄金布局 源头筑牢品质根基 一场溯源，在汾酒绿色原粮基地上演 从汾酒2015年公开的检测数据来看，其食品安全指标远超国际标准。多年来，汾酒始终用科技赋能酿 造，用数智化守护品质，这套覆盖全产业链的质控体系不仅为企业带来品质革命，更为中国白酒行业树 立了全新标杆。 "粮为酒之本"。自2009年 ...