品质溯源体系
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京东健康携手吉林人参产业带合作伙伴 以人参品质溯源体系推动行业高质量发展
Jin Rong Jie Zi Xun· 2026-01-04 02:51
京东健康也持续将严格的品控与溯源体系应用于具体产品与消费场景,既覆盖大众日常滋补需求,也为高等级、稀缺 人参资源提供了规范展示与鉴定环境。近日,一株来自长白山的野山参"参王",在京东拍卖频道落槌成拍。据悉,经 权威检测公司鉴定,本次拍卖的百年野山参实测鲜重达 123克,远超国家标准对特等野山参的重量要求,兼具生长年 限、五形特征与单体重量优势。 元旦假期期间,人参等滋补品在节庆送礼与家庭健康消费中的需求集中释放。来自京东健康的消费数据显示,近一个 月以来,人参等滋补品类销售同比增长55%。围绕消费者在送礼场景中对品质、来源与安全性的关注,京东健康充分 整合人参原产地资源与标准化选品机制,打造"一参一证"品质溯源体系,消费者可通过扫码方式查询产品产地来源、 生长年限及检测结果。即日起,消费者在京东搜索"滋补寻源",即可一键直达专区,便捷选购来源清晰、品质可靠的 滋补好物。 吉林省是中国人参原产地和核心产区,具备得天独厚的人参资源与产业基础。依托长白山独特的生态环境和长期种 植、培育经验,吉林已形成集种植、加工、科研于一体的人参产业体系,在全国乃至全球人参产业中占据重要地位。 近年来,吉林省持续推进人参产业规范化 ...
2025年大连海参冬捕开启,京东生鲜与德泰新农海集团达成战略合作
Zhong Jin Zai Xian· 2025-10-30 06:55
Core Insights - The winter sea cucumber catching ceremony in Dalian officially commenced, marking the start of the winter harvesting season for sea cucumbers [1] - JD Fresh and DeTai New Agricultural Group have entered into a strategic partnership to enhance collaboration in marine agricultural products [3][6] - New sea cucumber product lines, including the "Xianjingcai Black Gold Series" and "Lianxin Treasures Series," were launched and are available for pre-sale on JD's platform [5][12] Company Collaboration - JD Fresh and DeTai New Agricultural Group's strategic cooperation aims to develop high-quality marine products that meet consumer demands [3][6] - The partnership is expected to focus on building a quality traceability system, an efficient supply chain, and expanding industry value [6][11] - The collaboration is seen as a response to the growing consumer demand for high-end seafood products, particularly sea cucumbers [11][12] Product Quality and Market Trends - Winter sea cucumbers are noted for their superior quality, with a rich nutritional profile and a unique texture, making them highly sought after [8] - JD Fresh's "Xianjingcai Black Gold Series" offers various packaging options, catering to both personal use and gifting [8][9] - The "Lianxin Treasures" brand focuses on high-end, additive-free sea cucumbers, emphasizing quality and natural growth [9][10] Market Demand - The sea cucumber market has shown steady growth, with expectations for continued high growth rates in the coming years [11] - Consumer preferences are shifting towards health and quality, driving demand for premium seafood products [11][12] - The collaboration between JD Fresh and DeTai New Agricultural Group is positioned to enhance product quality and supply chain efficiency, aligning with market trends [11][12]
五年坚持,成就不可复制的“汾酒品质护城河”
Guo Ji Jin Rong Bao· 2025-09-22 13:45
Core Viewpoint - The Chinese liquor industry is undergoing a deep adjustment period towards high-quality growth, with Fenjiu leading a five-year "quality traceability journey" that aims to rebuild trust between the industry and consumers, providing a sustainable development model for the industry [1] Group 1: Quality Traceability Journey - Fenjiu's "quality traceability journey" has been ongoing for five years, showcasing a systematic approach to building a transparent quality traceability system from the field to the consumer [4][5] - The theme of the fifth anniversary event, "Grain Heart Builds Wine Soul · Earth Harvests Together," reflects the innovative format of the journey and highlights Fenjiu's commitment to quality [4] Group 2: Agricultural Base Development - Since 2009, Fenjiu has established over 1.4 million acres of standardized production bases, focusing on high-quality grain sourcing from key geographical areas [5] - The company employs a management model of "land registration + five unifications," ensuring full control over the entire process from production to storage, setting a new benchmark for quality safety in Chinese liquor [5][6] Group 3: Technological Empowerment - Fenjiu collaborates with top institutions to develop specialized grain varieties that meet brewing needs, enhancing both yield stability and resistance to adverse conditions [8] - The company has implemented a comprehensive quality control system covering 124 processes and 297 quality control nodes, integrating traditional brewing wisdom with modern technology [8][9] Group 4: Community Engagement and Trust Building - The "Walk into Fenjiu First Workshop" initiative has become a recognized quality IP, enhancing trust between the brand and consumers through transparency and active engagement [12] - Fenjiu's agricultural initiatives have positively impacted over 100,000 farmers, providing training and support, thus achieving a win-win situation for both the company and the agricultural community [12][13] Group 5: Future Commitment - Fenjiu aims to continue honoring the land and safeguarding quality, striving for high-quality development while contributing to rural revitalization and national strategies [14]
五年坚持,成就不可复制的“汾酒品质护城河”!
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-22 13:36
Core Viewpoint - The Chinese liquor industry is undergoing a deep adjustment period towards high-quality growth, with Fenjiu leading a five-year "quality traceability journey" that aims to rebuild trust between the industry and consumers, providing a sustainable development model for the industry [1] Group 1: Quality Traceability Journey - Fenjiu has established over 1.4 million acres of standardized production bases since 2009, focusing on high-quality raw materials from key geographical areas [5] - The "grain is the foundation of liquor" philosophy has driven Fenjiu to create a transparent quality traceability system that ensures quality from the field to the table [6][9] - The company has implemented a management model that allows for full control over the entire process from production to storage, setting a new benchmark for quality safety in the Chinese liquor industry [5][6] Group 2: Technological Empowerment - Fenjiu has collaborated with top institutions to develop specialized grain varieties that meet brewing needs, enhancing both yield stability and resistance to adverse conditions [9] - The company has established a comprehensive quality control system covering 124 processes and 297 quality control nodes, integrating traditional brewing wisdom with modern technology [9][10] - Fenjiu's food safety indicators have consistently exceeded international standards, showcasing its commitment to quality through technological innovation [10] Group 3: Community Engagement and Trust Building - The "Walk into Fenjiu First Workshop" initiative has become a recognized quality IP, enhancing trust between the brand and consumers through transparency [10] - Fenjiu has implemented mechanisms such as order agriculture and price protection to support farmers, resulting in over 100,000 farmers benefiting from increased income over five years [10][11] - The company emphasizes the importance of building a responsible and mutually beneficial relationship with the community, contributing to rural revitalization and national strategies [11][13]