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百年宫韵“邂逅”四十载匠心马大姐,“甘饴新章”今日启幕!
Sou Hu Wang· 2025-06-23 02:31
Group 1 - The event "Hundred Years of Palace Rhythm, New Chapter of Sweetness" was held at the Today Art Museum, showcasing a collaboration between the national candy brand Ma Dajie and the Palace Museum, marking significant anniversaries for both entities [2] - Ma Dajie launched three innovative product series: handmade crisp candy, nougat, and sweet celebration series, emphasizing traditional craftsmanship, health-conscious recipes, and palace aesthetics [2][6] - The collaboration is seen as a significant event that connects China's rich cultural history with modern consumer needs, providing a new reference for the inheritance of traditional culture and craftsmanship [2][9] Group 2 - The "2025 China Food Consumption Trends White Paper" highlights significant changes in food consumption over the past five years, including the rise of health and online consumption, and the growth of cultural tourism [5] - Ma Dajie's product innovation aligns with consumer preferences for reduced sugar and higher nutritional value, responding to national policies on health management [6][8] - The new handmade crisp candy series incorporates traditional techniques and modern health insights, while the nougat series innovates with a sugar-reduced formula that maintains flavor [6][8] Group 3 - The packaging of the new product series incorporates traditional cultural elements, transforming classic palace patterns into modern design, appealing to younger consumers' desire for cultural identity [11] - Ma Dajie's founder emphasized the importance of integrating intangible cultural heritage into daily consumption, advocating for the active presence of traditional culture in modern life [12] - The collaboration with the Palace Museum is viewed as a new path for cultural immersion, using food as a medium to revitalize royal culture [11][12]