国潮复兴
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国潮复兴、文化出海,谁能带领中国服装走向世界?
Xin Lang Cai Jing· 2025-12-24 09:22
专题:为中国经济点赞——企业家之夜2025 "为中国经济点赞——企业家之夜"已于12月17日正式启动,目前点赞活动正在火热进行中。 专题:为中国经济点赞——企业家之夜2025 "为中国经济点赞——企业家之夜"已于12月17日正式启动,目前点赞活动正在火热进行中。 在全球时尚产业的版图中,中国服装行业正以独特的姿态崛起,成为推动世界时尚变革的重要力量。海 澜集团董事长周立宸,七匹狼董事长,波司登集团董事局主席兼总裁高德康,鄂尔多斯投资控股集团总 裁王臻,谁能乘着国潮复兴、文化出海的东风,带领中国服饰走向世界?点击链接为TA点赞! 周立宸凭借对市场的敏锐洞察力和创新的管理理念,带领海澜之家不断拓展市场版图,将品牌推向全国 乃至全球消费者。2025年三季度,海澜之家营收156亿创新高,以创造有生命力的服饰为核心,通过国 潮大秀、火箭冠名等跨界布局,实现品牌力与业绩双增长。全品类战略覆盖多元场景,线上销售占比突 破20%,展现强劲增长动能。 周少雄以独特的品牌文化和设计风格,让七匹狼成为中国男装品牌的佼佼者,在国际市场上崭露头角。 同时,他带领七匹狼以 "非遗文化 + 商务男装" 破圈,2025 年推出的 "狼图腾 ...
老萬年总裁蔡自斌分享非遗创新实践:金丝为脉,文化为魂
Zhong Guo Jing Ji Wang· 2025-11-20 07:19
面对这一时代机遇和挑战,老萬年的回应是"金丝为脉,文化为魂"的创新实践。 "金丝为脉"体现为对"金银细工制作技艺"、"金银丝镶嵌技艺"两项非遗及苏作工艺的传承坚守,同 时结合现代化科技手段和工具进行革新和创造;"文化为魂"则是从传统东方元素和中式哲学中汲取灵 感,打造"可佩戴的东方美学器物"。"萬年好运"、"东方韵·西方美"等新品系列对非遗技艺和东方文化的 融合表达,阐释了老萬年打造东方底蕴高端品牌走出去的坚定步伐。 除产品创新外,老萬年正积极构建更广阔的文化平台和生态。蔡自斌介绍了老萬年黄金博物馆作为 沉浸式多元文化体验平台的实践,以及今年10月发起并承办的第一届中国国际黄金周在促进产业交流、 文化展示方面的成果。黄金周同期揭牌的"丝路文化研究院",将系统梳理丝路黄金文化脉络,致力推动 中国黄金文化和非遗技艺走向世界。 11月18日,第三届"一带一路"文化和科技融合发展大会在北京昌平召开。大会由丝路规划研究中 心、中国民间组织国际交流促进会、民盟中央文化委员会、中国艺术科技研究所、中央财经大学共同主 办。以"国际化视角下的人工智能+文化科技新生态"为主题,汇聚来自15个国家的400余位代表,共同 探讨创新驱 ...
百年宫韵“邂逅”四十载匠心马大姐,“甘饴新章”今日启幕!
Sou Hu Wang· 2025-06-23 02:31
Group 1 - The event "Hundred Years of Palace Rhythm, New Chapter of Sweetness" was held at the Today Art Museum, showcasing a collaboration between the national candy brand Ma Dajie and the Palace Museum, marking significant anniversaries for both entities [2] - Ma Dajie launched three innovative product series: handmade crisp candy, nougat, and sweet celebration series, emphasizing traditional craftsmanship, health-conscious recipes, and palace aesthetics [2][6] - The collaboration is seen as a significant event that connects China's rich cultural history with modern consumer needs, providing a new reference for the inheritance of traditional culture and craftsmanship [2][9] Group 2 - The "2025 China Food Consumption Trends White Paper" highlights significant changes in food consumption over the past five years, including the rise of health and online consumption, and the growth of cultural tourism [5] - Ma Dajie's product innovation aligns with consumer preferences for reduced sugar and higher nutritional value, responding to national policies on health management [6][8] - The new handmade crisp candy series incorporates traditional techniques and modern health insights, while the nougat series innovates with a sugar-reduced formula that maintains flavor [6][8] Group 3 - The packaging of the new product series incorporates traditional cultural elements, transforming classic palace patterns into modern design, appealing to younger consumers' desire for cultural identity [11] - Ma Dajie's founder emphasized the importance of integrating intangible cultural heritage into daily consumption, advocating for the active presence of traditional culture in modern life [12] - The collaboration with the Palace Museum is viewed as a new path for cultural immersion, using food as a medium to revitalize royal culture [11][12]