面对这一时代机遇和挑战，老萬年的回应是"金丝为脉，文化为魂"的创新实践。 "金丝为脉"体现为对"金银细工制作技艺"、"金银丝镶嵌技艺"两项非遗及苏作工艺的传承坚守，同 时结合现代化科技手段和工具进行革新和创造；"文化为魂"则是从传统东方元素和中式哲学中汲取灵 感，打造"可佩戴的东方美学器物"。"萬年好运"、"东方韵·西方美"等新品系列对非遗技艺和东方文化的 融合表达，阐释了老萬年打造东方底蕴高端品牌走出去的坚定步伐。 除产品创新外，老萬年正积极构建更广阔的文化平台和生态。蔡自斌介绍了老萬年黄金博物馆作为 沉浸式多元文化体验平台的实践，以及今年10月发起并承办的第一届中国国际黄金周在促进产业交流、 文化展示方面的成果。黄金周同期揭牌的"丝路文化研究院"，将系统梳理丝路黄金文化脉络，致力推动 中国黄金文化和非遗技艺走向世界。 11月18日，第三届"一带一路"文化和科技融合发展大会在北京昌平召开。大会由丝路规划研究中 心、中国民间组织国际交流促进会、民盟中央文化委员会、中国艺术科技研究所、中央财经大学共同主 办。以"国际化视角下的人工智能＋文化科技新生态"为主题，汇聚来自15个国家的400余位代表，共同 探讨创新驱 ...

Group 1 - The event "Hundred Years of Palace Rhythm, New Chapter of Sweetness" was held at the Today Art Museum, showcasing a collaboration between the national candy brand Ma Dajie and the Palace Museum, marking significant anniversaries for both entities [2] - Ma Dajie launched three innovative product series: handmade crisp candy, nougat, and sweet celebration series, emphasizing traditional craftsmanship, health-conscious recipes, and palace aesthetics [2][6] - The collaboration is seen as a significant event that connects China's rich cultural history with modern consumer needs, providing a new reference for the inheritance of traditional culture and craftsmanship [2][9] Group 2 - The "2025 China Food Consumption Trends White Paper" highlights significant changes in food consumption over the past five years, including the rise of health and online consumption, and the growth of cultural tourism [5] - Ma Dajie's product innovation aligns with consumer preferences for reduced sugar and higher nutritional value, responding to national policies on health management [6][8] - The new handmade crisp candy series incorporates traditional techniques and modern health insights, while the nougat series innovates with a sugar-reduced formula that maintains flavor [6][8] Group 3 - The packaging of the new product series incorporates traditional cultural elements, transforming classic palace patterns into modern design, appealing to younger consumers' desire for cultural identity [11] - Ma Dajie's founder emphasized the importance of integrating intangible cultural heritage into daily consumption, advocating for the active presence of traditional culture in modern life [12] - The collaboration with the Palace Museum is viewed as a new path for cultural immersion, using food as a medium to revitalize royal culture [11][12]