活动由丹阳高新区管委会、市文联、高新区新时代文明实践所、云阳街道社会事业办公室、市民间 文艺家协会、市戏剧曲艺家协会及相关社区联合承办。论坛环节紧扣非遗创新与市场发展，邀请来自苏 黔两地的非遗传承人、专家学者与文化产业代表共话传承路径，积极践行增强文化自信、传承中华优秀 传统文化的精神指引。 活动现场，丹剧的婉转韵律与黔东南苗族侗族自治州的飞歌、民族舞蹈交相辉映，赢得观众阵阵掌 声。"带孩子来感受非遗，比书本上更生动直观。"远洋心里社区的王女士在参与后感慨道。此次活动不 仅强化了非遗保护的社区根基，也通过"群众演、群众看"的形式，拉近了传统文化与日常生活的距离。 社区负责人表示，此次活动是"社区搭台、文化惠民"的一次生动实践，未来将继续推动非遗走进社 区，让居民在"家门口"享受高质量文化服务，助力非遗在新时代焕发新声。 原标题：苏黔非遗文化汇演丹阳绽放 社区舞台促传统艺术活态传承 近日，2025"非遗新声"苏黔文化艺术交流会在江苏省丹阳市成功举办。本次活动以"非遗文化进社 区"为主题，通过艺术展演、文化论坛、互动体验等多种形式，推动江南非遗与苗侗风情深度对话，让 传统文化融入现代社区生活，为居民带来一场跨越地 ...

2025年12月10日，友成基金会"香橙妈妈守艺计划"非遗焕新创变营在成都红仓.萌想星球107文创产业园开营。来自全国12个省市18区县的18位非遗受益人齐 聚，这一次，雕刻、刺绣、剪纸、蜡染、鱼灯、古法制陶，不再是博物馆里沉默的展品，而是即将生发的一个个可落地的、有温度的商业项目；这一次，非 遗不再是小众的情怀符号，而即将化作连接传统与市场的纽带，在女性传承人的指尖绽放出前所未有的生命力；这一次，非遗不再是悲情的坚守叙事，而即 将成为一个个冷静的商业分析与鲜活的产品故事。 亮点1：非遗天团炸场！各地手艺大佬带爆款破圈 藏文字符祝福系列，以简单字符表达美好寓意，获得"好作品"奖。 江永女书文创品设计延展， 来自全国各地的非遗传承人携特色非遗技艺亮相，展现出非遗在新时代的创新活力与多元魅力。来自黑龙江漠河塔河县的鄂伦春族的郭爽带来了桦树皮雕刻 技艺。她以天然桦树皮为原料，通过剪、刻、雕等手法，将鄂伦春族的狩猎文化、自然图腾融入作品，让这一古老技艺焕发现代生机。青海果洛州的拉尔吉 则带来了藏族服饰与现代文创的融合产品，网红"土拨鼠"系列文创，将藏族传统纹样与时尚元素结合，全网销量突破5000件，成为非遗"破圈"典 ...

Core Insights - The Weifang City government is launching a global creative design competition for the "Weifang Elephant" IP, aiming to activate design outcomes and promote long-term benefits for the local economy [1] Group 1: Design and Product Development - The competition focuses on transforming design into products by integrating Weifang Elephant elements with local intangible cultural heritage, such as Weifang kites and Yangjiabu woodblock New Year paintings, to create cultural and practical items [1] - The initiative emphasizes market-driven selection of award-winning designs to develop a series of cultural and creative products, including souvenirs and digital collectibles [1] Group 2: Sales and Marketing Strategies - The strategy includes collaboration with local A-level tourist attractions, star-rated hotels, and intangible cultural heritage workshops to create sales environments, positioning the Weifang Elephant IP as a must-have souvenir for tourists [1] - The plan also involves cross-industry licensing of the Weifang Elephant IP, partnering with local brands to launch co-branded products and leveraging e-commerce and live streaming to expand sales channels [1] Group 3: Cultural Promotion and Brand Awareness - The competition aims to leverage the long-tail effect of the event to continuously attract excellent designs, enriching a cultural product library that embodies Weifang's cultural elements [1] - The goal is to enhance the reputation and visibility of Weifang as the "Kite Capital" and "Dragon Elephant City" through high-quality cultural products that encourage tourist retention [1] Group 4: Innovation in Digital and Intangible Heritage - The competition encourages innovative approaches in digital cultural creation, seeking interactive and technologically integrated designs, such as virtual fashion for the metaverse and AR-based interactive programs [2] - For intangible heritage innovation, the focus is on a deep understanding of traditional crafts, promoting a dialogue between modern design and heritage, rather than superficial applications [2] - Participants are provided with a digital resource package on Weifang's intangible heritage to support their creative processes, fostering collaboration with local heritage practitioners [2]

"90后"川剧演员的"杀马特"变脸：让非遗潮起来 中新网成都12月14日电 (记者 何浠)"啪！"伴随着《凤舞九天》的动感旋律，"90后"川剧演员全俊华甩动 斜刘海，一张荧光蓝"杀马特"脸谱赫然出现。近日，这段融合传统变脸与流行文化的表演在社交平台刷 屏，让川剧这门古老艺术收获大批年轻粉丝。 "作为经历过杀马特时代的'90后'，刷到热门表情包时突然有了灵感。"全俊华在接受记者采访时坦言， 传统变脸表演模式固化，不少观众看过一次就不再回头，这让身为毛派变脸第一代传承人的他深感创新 迫切性。 全俊华在舞台上进行创新变脸演出。记者 何浠 摄 从构思到登台仅用三天，却藏着不为人知的巧思。"最初没加头发，观众根本看不懂。"全俊华透露，团 队花一周反复打板调试，最终通过立体发型隐藏技术，实现传统脸谱与杀马特造型的顺畅切换。这种创 新并非凭空想象，而是表演前半段严格遵循传统范式，后半段通过"发现自己是杀马特"的剧情转折引入 创新元素，搭配演员间的互动调侃，让现场笑声不断。 全俊华在舞台上进行创新变脸演出。记者 何浠 摄 中新经纬版权所有，未经书面授权，任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号( ...

黄金价格波动加剧背景下，全球珠宝行业正加速向高质量发展转型。《2024中国金饰零售市场洞察》显 示，18-34岁年轻群体贡献了超三分之一的行业销售额，年轻消费群体对文化内涵与设计感的双重需 求，推动行业从"材质驱动"向"品牌+设计+文化"价值重构。 在此趋势下，专注年轻时尚女性市场的曼卡龙珠宝(300945)于2025年12月10日在杭州德寿宫遗址博物馆 举办"天马行空 步步生金"品牌发布会，推出徐悲鸿美术馆联名金饰系列，以文化IP跨界与非遗技艺融 合的双重创新，为行业价值升级提供实践样本。 作为品牌深耕东方文化与原创设计的关键布局，此次联名系列以"天马行空"为主题，提取徐悲鸿画作中 骏马的灵动姿态与生命力为设计元素，将艺术意象转化为珠宝语言。在工艺层面，新品突破性融合錾 刻、手工刻丝、花丝炸珠等非遗技艺与现代珠宝设计，通过多层纹理錾具打造立体动态效果，既还原了 奔马的肌肉线条与鬃毛飘逸感，又保留黄金细腻质感，成功打造"可日常佩戴的非遗珠宝"，让传统技艺 摆脱"博物馆展品"属性，成为年轻消费者乐于接受的时尚符号。 分析人士指出，当前珠宝行业估值逻辑正在重构，单纯依赖材质价值的竞争模式已难以为继。曼卡龙通 过锁 ...

新京报讯（记者曹晶瑞）"非遗冰雪季 精彩马上到"京津冀非遗系列活动启动仪式近日在延庆奥林匹克 园区冬奥村举行，吸引了100余名京津冀三地非遗传承人、高校大学生、园区游客参与。 据北控集团相关负责人介绍，本次活动旨在以非遗焕新为切入点，以2025年冬季冰雪旅游为契机，联动 京津冀三地非遗资源，发挥北京"双奥之城"与京张体育文化旅游带优势，围绕冰雪经济、非遗创新与文 旅消费等重点方向深化合作，共同推进冬奥遗产的可持续利用与创新提升，打造具有北京特色的冰雪文 旅融合品牌，助力北京国际消费中心城市建设。 以北控集团旗下延庆奥林匹克园区为例，2025-2026雪季，园区延长了初级雪道有效滑行距离，扩容大 众体验区面积，有序开放13条专业雪道，全面兼顾大众滑雪体验与专业训练需求。同时，将承办覆盖职 业竞技、青少年培养、群众参与多层次的14项国际国内高水平赛事，同时为50余支国家集训队、省级运 动队提供体能训练、技术分析、康复理疗等全链条标准化驻训保障。在消费体验方面，持续推进智慧雪 场建设，完成智能储物系统迭代与全流程自助票务平台升级，分时段推出形式丰富的特色庆典活动与多 款高性价比阶梯式住滑套餐。运动零售、餐饮、装备等 ...

Core Insights - The increasing popularity of intangible cultural heritage (ICH) among young people is evident, with 86.4% of surveyed youth noting a rise in awareness and experience of ICH in their surroundings [1][3][10] - Young individuals are advocating for the integration of traditional culture with modern expressions, emphasizing the importance of maintaining cultural essence while innovating [5][9] Group 1: Youth Engagement with ICH - A significant 59.3% of surveyed youth suggest preserving the original cultural core while innovating the presentation forms of ICH [5][9] - The top three innovative forms attracting young people include ICH combined with street dance (59.8%), social games like script killing (57.5%), and cross-industry collaborations with beauty (56.3%) [3][5] - 45.4% of respondents recommend incorporating youth aesthetics to invigorate ICH [9] Group 2: Innovation and Modernization - The fourth-generation inheritor of sugar painting, Wang Qiyang, emphasizes the need for innovation in traditional crafts while retaining their original essence [4][5] - Wang has modified sugar painting techniques to cater to contemporary tastes, achieving a sweetness level that appeals to modern consumers [5] - 56.9% of surveyed youth suggest lowering the learning threshold for traditional skills to make them more accessible [5] Group 3: Integration into Daily Life - 52.2% of respondents express a desire for ICH to be naturally integrated into daily life scenarios [5] - There is a call for local cultural tourism departments to focus on unique local ICH characteristics to create distinctive IPs that attract visitors [8] - The importance of creating usable products from ICH elements, such as canvas bags featuring traditional patterns, is highlighted as a way to enhance everyday engagement with ICH [6][7]

面对这一时代机遇和挑战，老萬年的回应是"金丝为脉，文化为魂"的创新实践。 "金丝为脉"体现为对"金银细工制作技艺"、"金银丝镶嵌技艺"两项非遗及苏作工艺的传承坚守，同 时结合现代化科技手段和工具进行革新和创造；"文化为魂"则是从传统东方元素和中式哲学中汲取灵 感，打造"可佩戴的东方美学器物"。"萬年好运"、"东方韵·西方美"等新品系列对非遗技艺和东方文化的 融合表达，阐释了老萬年打造东方底蕴高端品牌走出去的坚定步伐。 除产品创新外，老萬年正积极构建更广阔的文化平台和生态。蔡自斌介绍了老萬年黄金博物馆作为 沉浸式多元文化体验平台的实践，以及今年10月发起并承办的第一届中国国际黄金周在促进产业交流、 文化展示方面的成果。黄金周同期揭牌的"丝路文化研究院"，将系统梳理丝路黄金文化脉络，致力推动 中国黄金文化和非遗技艺走向世界。 11月18日，第三届"一带一路"文化和科技融合发展大会在北京昌平召开。大会由丝路规划研究中 心、中国民间组织国际交流促进会、民盟中央文化委员会、中国艺术科技研究所、中央财经大学共同主 办。以"国际化视角下的人工智能＋文化科技新生态"为主题，汇聚来自15个国家的400余位代表，共同 探讨创新驱 ...

Core Insights - The article highlights the innovative efforts of Fu Hanlu, a post-80s embroidery artist, in transforming traditional Suzhou embroidery into wearable art, specifically jewelry, while ensuring durability and practicality [1] Group 1: Company Overview - Fu Hanlu co-founded the Su embroidery brand Xianghong Xiufu, focusing on designing and producing wearable Su embroidery [1] - The brand aims to integrate traditional craftsmanship into modern consumer markets, creating products like earrings, necklaces, and rings [1] Group 2: Innovation and Development - Fu Hanlu developed a unique stitching technique that allows Su embroidery to withstand repeated washing without losing its shape [1] - The introduction of cotton beads, crafted through a specific process, enhances the quality and durability of the embroidered jewelry, termed "Su embroidery gems" [1] - The product line includes over a hundred new designs annually, showcasing the brand's commitment to innovation [1] Group 3: Community and Economic Impact - In 2020, Fu Hanlu established the Yujian Folk Craft Cooperative, which has grown to 34 members and generates annual revenues in the millions [1] - The cooperative's success reflects the potential for traditional crafts to thrive in contemporary settings, with plans for further development of trendy Su embroidery products [1]

Core Viewpoint - The 2025 China International Fashion Week (Autumn) showcases over 180 fashion shows and exhibitions, emphasizing Eastern aesthetics and innovative elements from intangible cultural heritage [1] Group 1: Fashion Design and Trends - Designers incorporate traditional elements such as Hanfu's wide sleeves and Ming Dynasty collar styles into modern designs, blending them with international color trends to create versatile cultural symbols like the Ma Mian skirt [3] - The latest non-heritage woven series features innovative weaving techniques based on traditional Yun Jin and Song Jin, using materials like mulberry silk and eco-friendly fibers to meet modern consumer demands for personalization and sustainability [5] Group 2: Cultural Representation - The "Umon Village Show" from Guizhou's Umon Mountain presents a fusion of traditional Yi ethnic motifs and modern fashion, showcasing the latest clothing designs that combine Yi culture with contemporary styles [5][7] - The collection utilizes the signature colors of the Yi culture—blue, red, white, black, and yellow—transforming traditional symbols like the "sheep horn flower" and "sun totem" into modern fashion elements through innovative design techniques [7] Group 3: Event Atmosphere - The fashion show features 30 representatives from the Yi community, dressed in traditional attire and bringing local specialties, creating a vibrant atmosphere reminiscent of a Yi village during harvest celebrations [9]