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场景赋能 服务进阶:东方雨虹北京总部店正式启幕
Huan Qiu Wang· 2025-12-31 07:26
来源:环球网 12月31日,东方雨虹北京总部店于东方雨虹新材料装备总部研发基地正式落成开业,标志着东方雨虹在 深化客户连接、推动品牌从"产品交付"向"场景服务"战略转型的进程中,迈出了坚实而关键的一步。 东方雨虹控股总裁杨浩成、东方雨虹控股副总裁徐萌、东方雨虹民用建材集团总裁牛德彬等领导携合作 伙伴代表出席本次活动。 整体而言,从场景化体验空间的构建,到服务IP的人格化命名,东方雨虹正在系统性地重塑其与消费者 的连接方式。未来,东方雨虹将继续依托其系统解决方案、全覆盖产品矩阵及标准化的"雨虹服务",推 动家居建材行业向更透明、更可靠、更具人文关怀的方向持续进化。 当前,家居建材消费正不断向体验化、解决方案化升级。为直面消费者在产品选择与方案理解上的痛 点,东方雨虹此次突破了传统的产品陈列模式,创新构建了以"真实生活场景"为核心的体验空间。 走进北京总部店,消费者所见不再是孤立的产品,而是与家庭生活中具体需求紧密对应的系统解决方 案。从厨房卫浴的防水防潮,到全屋的美缝与墙面焕新,再到管道系统的全面保护——每一个场景都直 观揭示了常见问题根源,并清晰展示了从专业诊断到产品组合,再到标准化施工的一体化解决路径。此 ...
海尔服务于滨:通过技术赋能,为消费者创造更加美好的生活体验
Xin Lang Cai Jing· 2025-12-19 07:37
专题:第十二届全国售后服务大会暨标准宣贯活动 "第十二届全国售后服务大会"于2025年12月19日在北京举行。海尔智家股份有限公司服务运营总经理于 滨出席并演讲。 于滨表示,海尔作为全球领先的美好生活和数字化转型解决方案服务商,自成立以来,坚定以创世界一 流企业为目标,在品牌影响力、规模竞争力和创新先进性等纬度上都得到了权威机构的认可。 他介绍到,海尔服务作为海尔旗下专注于智慧家庭服务生态建设的企业,坚持以用户为中心,致力于为 用户提供全流程最佳体验。目前,依靠领先的服务管理理念,通过多年的创业创新,也获得了行业及用 户认可。 他强调,在数字经济的时代,家电售后服务已不再是简单的维修与更换,而是通过技术赋能,为消费者 创造更加美好的生活体验。为此,海尔服务首先聚焦数字化转型,通过构建数字服务平台,用户可以通 过海尔智家APP、小程序等,用文字、语音、视频等形式与服务师直接交互,让服务师成为用户的专属 服务管家。在服务过程中,服务标准、收费明细等线上标准化工单全程可视,过程全透明,用户可全程 监督,并可以在线随时评价服务质量。 此外,从家电售后行业来看,服务往往是被动的——等用户报修后再行动。为打破时间与空间的 ...
九联科技:公司依托“数字能源+场景服务”双核心战略,聚焦工业园区、商业综合体等场景的智慧化能源改造
Zheng Quan Ri Bao Wang· 2025-12-18 11:51
Core Viewpoint - Jiulian Technology's subsidiary, Guangdong Jiulian Smart Energy Co., Ltd., provides professional energy digitalization and intelligent overall solutions, focusing on creating a comfortable energy experience and reducing energy costs for clients [1] Group 1: Company Overview - The company has a professional smart energy management system and operation and maintenance team, offering comprehensive energy management services including operation and maintenance of power distribution rooms, distributed power station operation, electricity trading, and demand response [1] - The company relies on a dual-core strategy of "digital energy + scenario services," focusing on smart energy transformation in industrial parks and commercial complexes [1] Group 2: Industry Focus - Jiulian Technology has accelerated the implementation of solutions such as distributed photovoltaics and energy storage microgrids in multiple projects within the Guangdong-Hong Kong-Macao Greater Bay Area [1]
从小米人车家全生态发布会 透视未来大家居行业格局?
3 6 Ke· 2025-07-15 03:01
Core Viewpoint - Xiaomi's recent "Human-Vehicle-Home Ecosystem" conference marks a significant shift towards a fully integrated ecosystem, transitioning from "functional hardware" to "scene services" in the home industry [1][3] Group 1: Ecosystem Essence - The essence of Xiaomi's ecosystem strategy is the shift from "product control" to "scene control," allowing for automatic connections between user needs and responses through visual and environmental interactions [2][3] - Xiaomi aims to create a three-layer technical loop: comprehensive sensing, rapid execution response, and seamless interaction, enhancing automation reliability and user experience [2][3][4] Group 2: Strategic Motivation - The "Human-Vehicle-Home" strategy addresses real user demands for cross-scenario intelligent interactions, such as unified app protocols and proactive services [4][6] - Xiaomi's home appliance segment has shown significant growth, with major products ranking fourth in the Chinese market, indicating the company's ambition to expand its ecosystem [4][6] Group 3: Future of Home Industry - The global smart home market is projected to exceed $400 billion by 2025, with a compound annual growth rate of over 25% in the domestic market, highlighting the industry's growth potential [8] - The future of the home industry will focus on intelligent space adaptation and service automation, moving beyond individual product upgrades to comprehensive scene-based services [8][10] Group 4: Impact on Traditional Home Industry - The modular design approach in home decoration will revolutionize competition, shifting the focus from product specifications to the completeness of scene-based solutions [11] - Open ecosystems and cost optimization will be crucial, as compatibility issues among brands currently hinder integration, with Xiaomi's practices serving as a reference [12] - The evolution of services and decision-making processes will redefine user experiences, emphasizing the importance of proactive, personalized service over traditional hardware metrics [13][14]