来源：环球网 12月31日，东方雨虹北京总部店于东方雨虹新材料装备总部研发基地正式落成开业，标志着东方雨虹在 深化客户连接、推动品牌从"产品交付"向"场景服务"战略转型的进程中，迈出了坚实而关键的一步。 东方雨虹控股总裁杨浩成、东方雨虹控股副总裁徐萌、东方雨虹民用建材集团总裁牛德彬等领导携合作 伙伴代表出席本次活动。 整体而言，从场景化体验空间的构建，到服务IP的人格化命名，东方雨虹正在系统性地重塑其与消费者 的连接方式。未来，东方雨虹将继续依托其系统解决方案、全覆盖产品矩阵及标准化的"雨虹服务"，推 动家居建材行业向更透明、更可靠、更具人文关怀的方向持续进化。 当前，家居建材消费正不断向体验化、解决方案化升级。为直面消费者在产品选择与方案理解上的痛 点，东方雨虹此次突破了传统的产品陈列模式，创新构建了以"真实生活场景"为核心的体验空间。 走进北京总部店，消费者所见不再是孤立的产品，而是与家庭生活中具体需求紧密对应的系统解决方 案。从厨房卫浴的防水防潮，到全屋的美缝与墙面焕新，再到管道系统的全面保护——每一个场景都直 观揭示了常见问题根源，并清晰展示了从专业诊断到产品组合，再到标准化施工的一体化解决路径。此 ...

Core Insights - The "Rainbow Master Skills Competition" organized by Oriental Yuhong has successfully concluded, showcasing the value and brilliance of industrial workers in the construction industry [1][3][18] - The Chinese real estate market is transitioning from "incremental development" to "stock quality improvement," emphasizing the importance of high-quality delivery and long-term service [3][7] Group 1: Competition and Skill Development - The competition has evolved over 13 years, from the first selection of outstanding craftsmen in 2013 to a comprehensive system covering five major units by 2025 [5][7] - The competition serves as a platform for practical training, aligning with the upgraded service standards of Oriental Yuhong, thus internalizing rigorous SOP processes into construction standards for workers [9][12] Group 2: Industry Transformation and Quality Improvement - The construction industry is undergoing a significant transformation, focusing on quality enhancement rather than mere scale expansion, with skilled professionals being the core driving force [7][10] - Oriental Yuhong aims to provide systematic solutions that address the diverse needs of homeowners, moving beyond single-process services to comprehensive project solutions [7][10] Group 3: Strategic Initiatives and Future Plans - The company is committed to enhancing the professionalization of industrial workers, linking their skill development directly to corporate growth and industry upgrades [10][12] - Future initiatives include deepening industry-academia collaboration and expanding standardized training systems to elevate the overall quality of the workforce [9][14] Group 4: Service Model and Market Approach - Oriental Yuhong is shifting its focus to the C-end market, addressing long-standing pain points in the construction sector by empowering and incentivizing industrial workers [10][14] - The launch of the "Rainhong Service" brand aims to provide a standardized, reliable service model that ensures quality delivery and builds trust within the industry [17][18]

Group 1 - The core viewpoint of the article highlights that Dongfang Yuhong has integrated its services into a C-end professional service platform, offering a comprehensive range of home decoration and repair services [2] - As of the first half of 2025, the company has provided home decoration and repair services to nearly 70,000 households, indicating significant market penetration [2] - The company aims to enhance brand recognition among consumers by developing an all-scenario marketing ecosystem that integrates online and offline channels, fostering high-frequency interactions between the brand, partners, and consumers [2]

Core Viewpoint - The article highlights the ongoing public welfare initiative "Serving the People, Rejecting Leakage" by Oriental Yuhong, which aims to address the persistent issue of water leakage in homes, particularly during the rainy season, by providing free repair services to vulnerable groups [1][3][8]. Group 1: Initiative Overview - The "Serving the People, Rejecting Leakage" initiative was launched in 2006 and has evolved over nearly 20 years to provide comprehensive solutions, including free inspections, educational workshops, and precise repair services [3][5]. - The initiative has expanded its reach to over 60 cities across China, offering free leakage inspection services to nearly 140,000 individuals and resolving leakage issues for over 600 special households [8][10]. Group 2: Service Features - The initiative employs a professional service brand, "Yuhong," which encompasses various services such as waterproof repairs, wall refreshing, and digital service systems to ensure transparency and quality [5][7]. - The service model emphasizes the use of environmentally friendly materials and standardized construction practices, ensuring consumer health and safety [7][8]. Group 3: Social Responsibility and Impact - Oriental Yuhong's initiative not only addresses immediate leakage problems but also promotes environmental awareness and the importance of using genuine eco-friendly materials [8][10]. - The company aims to enhance public understanding of environmental issues and drive the construction service industry towards a more sustainable future [8][10].

Core Insights - The article highlights the evolution of Dongfang Yuhong from a regional waterproof materials company to a global benchmark in the construction materials industry over 30 years, emphasizing its resilience and strategic focus on long-term growth [1][3][10] Group 1: Business Strategy - Dongfang Yuhong maintains its waterproof business as a strategic anchor while diversifying into multiple business lines, transitioning from a single supplier to a comprehensive construction materials service provider [3][5] - In 2024, the company shifted its sales model from high-risk direct sales to a retail and engineering channel model, achieving a combined revenue of 235.62 billion yuan, accounting for 83.98% of total revenue, with a year-on-year growth of 8.10% [3][5] - The company has invested significantly in R&D to enhance product performance in the waterproof sector, establishing itself as a technical benchmark in the industry [3][5] Group 2: Service Ecosystem - Dongfang Yuhong has transformed its business model from product-centric to service-oriented, launching the "Yuhong Service" brand in 2025 to cover the entire lifecycle of housing services [6][9] - The service platform integrates offline resources like physical stores and repair stations with online channels, allowing for efficient service delivery and customer engagement [7][9] - The company emphasizes high-quality service standards and rapid response mechanisms to enhance customer satisfaction and loyalty [9] Group 3: Global Expansion - Dongfang Yuhong is actively pursuing an "overseas priority" strategy, with overseas business revenue reaching 8.79 billion yuan in 2024, a year-on-year increase of 24.73% [10][12] - The company has established production bases in Malaysia and is expanding its presence in various countries, including the U.S., Canada, and several Southeast Asian nations, to support local operations [12][13] - The global strategy focuses on "localized operations + technological empowerment," showcasing China's manufacturing capabilities on the international stage [13]

Core Viewpoint - The "Skilled Craftsman, Rainbow China" competition organized by Oriental Yuhong has evolved into a significant event showcasing Chinese craftsmanship and promoting industry standards, with the 2025 edition marking its thirteenth iteration [3][4]. Group 1: Event Overview - The competition has grown from a small-scale skill contest to a large-scale event with thousands of craftsmen participating, highlighting the spirit of Chinese artisans [3][4]. - The 2025 competition features a dual-city format, taking place in Shangrao, Jiangxi, and Bozhou, Anhui, officially launching the event [3][4]. Group 2: Competition Structure and Categories - This year's competition introduces two new professional tracks: waterproof construction and wall auxiliary construction, expanding the competition to five categories: waterproof, small brick, beautification, wall auxiliary, and large slab [4][5]. - The competition aims to align with the service delivery standards of the "Yuhong" brand, promoting learning and production through competitive events [4][5]. Group 3: Industry Impact and Development - The competition has been instrumental in promoting the standardization, professionalization, and greening of the industry over the past thirteen years [7]. - Oriental Yuhong emphasizes the importance of worker development through a comprehensive training ecosystem, having trained over 800,000 technical workers through its Rain Rainbow Academy [7]. - The company aims to enhance the quality of service delivery and build trust with consumers by integrating products and services, addressing common consumer challenges [5][7]. Group 4: Future Aspirations - Oriental Yuhong is committed to the sustainable development of the industry, aiming to cultivate skilled craftsmen who can contribute to their families and the industry, while showcasing Chinese craftsmanship on a global stage [7][8].