Group 1 - The core viewpoint of the article highlights that Dongfang Yuhong has integrated its services into a C-end professional service platform, offering a comprehensive range of home decoration and repair services [2] - As of the first half of 2025, the company has provided home decoration and repair services to nearly 70,000 households, indicating significant market penetration [2] - The company aims to enhance brand recognition among consumers by developing an all-scenario marketing ecosystem that integrates online and offline channels, fostering high-frequency interactions between the brand, partners, and consumers [2]

Core Viewpoint - The article highlights the ongoing public welfare initiative "Serving the People, Rejecting Leakage" by Oriental Yuhong, which aims to address the persistent issue of water leakage in homes, particularly during the rainy season, by providing free repair services to vulnerable groups [1][3][8]. Group 1: Initiative Overview - The "Serving the People, Rejecting Leakage" initiative was launched in 2006 and has evolved over nearly 20 years to provide comprehensive solutions, including free inspections, educational workshops, and precise repair services [3][5]. - The initiative has expanded its reach to over 60 cities across China, offering free leakage inspection services to nearly 140,000 individuals and resolving leakage issues for over 600 special households [8][10]. Group 2: Service Features - The initiative employs a professional service brand, "Yuhong," which encompasses various services such as waterproof repairs, wall refreshing, and digital service systems to ensure transparency and quality [5][7]. - The service model emphasizes the use of environmentally friendly materials and standardized construction practices, ensuring consumer health and safety [7][8]. Group 3: Social Responsibility and Impact - Oriental Yuhong's initiative not only addresses immediate leakage problems but also promotes environmental awareness and the importance of using genuine eco-friendly materials [8][10]. - The company aims to enhance public understanding of environmental issues and drive the construction service industry towards a more sustainable future [8][10].

1995年，东方雨虹在湖南长沙创立，以防水材料为起点，开启了中国建筑建材行业的革新征程。 一直以来，东方雨虹始终将防水主业作为发展锚点，在防水领域，企业持续加大研发投入，不断优化产 品性能，其研发的多款高性能防水材料，广泛应用于重大基建项目与民用建筑，树立了行业技术标杆。 2025年，东方雨虹迎来而立之年，三十载风雨兼程，这家企业已经从区域性公司成长为全球建筑建材系 统服务商的标杆。 在行业跌宕起伏的浪潮中，东方雨虹以战略定力穿越周期，以长期主义抵御风浪，以持续奋斗实现了稳 健经营，用三十年时间书写了中国制造业的韧性成长样本。从深耕国内市场到拓展海外版图，从专注单 一防水业务到构建多元业务体系，东方雨虹的发展历程，可谓是一部中国民营企业在市场经济中勇立潮 头、砥砺前行的生动教科书。 01以主业为锚点，构筑多元化业务增长极 当"多元化扩张"成为许多企业的战略选择时，东方雨虹始终将防水主业作为战略锚点，通过持续的技术 迭代和场景深耕，将单一防水材料供应商升级为建筑建材系统服务商。东方雨虹这种"守正创新"的战略 定力，在渠道变革中展现得尤为显著。 在发展初期，东方雨虹主要依赖大客户直销模式，这种模式虽在一定阶段助力 ...

Core Viewpoint - The "Skilled Craftsman, Rainbow China" competition organized by Oriental Yuhong has evolved into a significant event showcasing Chinese craftsmanship and promoting industry standards, with the 2025 edition marking its thirteenth iteration [3][4]. Group 1: Event Overview - The competition has grown from a small-scale skill contest to a large-scale event with thousands of craftsmen participating, highlighting the spirit of Chinese artisans [3][4]. - The 2025 competition features a dual-city format, taking place in Shangrao, Jiangxi, and Bozhou, Anhui, officially launching the event [3][4]. Group 2: Competition Structure and Categories - This year's competition introduces two new professional tracks: waterproof construction and wall auxiliary construction, expanding the competition to five categories: waterproof, small brick, beautification, wall auxiliary, and large slab [4][5]. - The competition aims to align with the service delivery standards of the "Yuhong" brand, promoting learning and production through competitive events [4][5]. Group 3: Industry Impact and Development - The competition has been instrumental in promoting the standardization, professionalization, and greening of the industry over the past thirteen years [7]. - Oriental Yuhong emphasizes the importance of worker development through a comprehensive training ecosystem, having trained over 800,000 technical workers through its Rain Rainbow Academy [7]. - The company aims to enhance the quality of service delivery and build trust with consumers by integrating products and services, addressing common consumer challenges [5][7]. Group 4: Future Aspirations - Oriental Yuhong is committed to the sustainable development of the industry, aiming to cultivate skilled craftsmen who can contribute to their families and the industry, while showcasing Chinese craftsmanship on a global stage [7][8].