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首店、旗舰店加速入市 品质服务驱动北京商业蝶变
Bei Jing Shang Bao· 2025-12-09 12:52
12月9日,新华社发布消息显示,商务部副部长盛秋平表示,"十五五"时期,要把零售业作为培育完整内需体系、做强国内大循环的关键着力点,推动行业 转向品质驱动、服务驱动,实现高质量发展。当前,北京商业市场进入了新阶段,老牌商场加速场内品牌升级,新项目持续引入吸睛活动和互动性强的体验 服务,带动了新一批的首店和旗舰店落位,京城商业正以多元、创新的路径高质量发展。 Apple亚洲首家最高级别旗舰店Flagship+等。 三里屯太古里总经理马泽丹表示,三里屯太古里致力于将国际代表性的时尚元素融入整个商业、品牌以及市场活动中,以推动潮流的创新衍变。通过融合设 计、潮流、音乐、艺术等元素,打造多元共生的时尚及文化购物集合地。 临近岁末,北京商业加速更新。北京商报记者走访看到,升级已久的太古里北区已经大变样,如今形成了以奢侈品矩阵为核心的新布局。其中,北京迪奥之 家由法国建筑大师克里斯蒂安·德·波特赞姆巴克设计,店内开设由米其林三星女主厨主理的中国首家Monsieur Dior餐厅;北京路易威登之家由现代建筑设计 大师青木淳操刀,融合零售空间与Louis Vuitton Café餐厅,该餐厅为路易威登继成都、上海后在中国开设 ...
首展首店云集、文旅乐活加持,这个十一,天津远洋乐堤港“妖”你来耍
Xin Lang Zheng Quan· 2025-09-29 07:53
Core Insights - The upcoming National Day and Mid-Autumn Festival will see Tianjin Yuanyang Letipark celebrating its anniversary with a theme of "Playful Heart, Trendy New Life," integrating local culture and offering various attractions for tourists and consumers [1] Group 1: Event Highlights - The introduction of the national IP "Wangwang Mountain Little Monster" pop-up store marks its first exhibition in Tianjin, featuring a 100 square meter immersive themed space that resonates emotionally with urban consumers [2] - The pop-up store includes over 400 customized cultural and creative products, enhancing holiday shopping experiences with humor and emotional engagement [2] - Industry data suggests that such high-resonance IP activities can boost surrounding consumption by 30% and extend customer dwell time by approximately 45 minutes [2] Group 2: Experience and Engagement - The commercial operation team has implemented a "first store + event" model, creating enjoyable experiences for all visitors, including a Huawei Mate XTs folding party and various engaging activities for children and pets [4] - These diverse activities not only strengthen brand synergy but also create consumption scenarios that cater to all customer demographics [4] Group 3: Local Tourism and Dining - To meet holiday visitor demands, Letipark has crafted a "Tianjin Travel Guide" and a "Local Food Map," showcasing its role as a "city cultural tourism living room" [7] - The dining area features a "Delicious Group Purchase" event, collaborating with over 20 popular restaurants to offer discounts, making local cuisine accessible at an average cost of 50 yuan per person [7] - Membership benefits include redeemable points for physical gifts, dining trial vouchers, and experiences related to family and pets [7] Group 4: Operational Strategy - The core competitiveness of commercial complexes has shifted from location and hardware to content creation and scene operation in the experience economy [9] - Letipark's holiday activities aim to activate space through "content power," transforming traditional consumption venues into cultural and emotional connection hubs [9] - The ongoing operational strategy of "New Revitalization" focuses on innovative scene planning and professional operational services, enhancing the commercial capacity of Tianjin [10]
商业银行对公业务场景金融创新的展望
Jin Rong Shi Bao· 2025-08-08 07:55
Challenges in Financial Innovation for Corporate Banking - The scene system is fragmented, making it difficult to leverage brand and scale advantages due to personalized and fragmented demands [1][2] - There is a lack of internal coordination, hindering cross-scenario collaboration, with organizational management needing optimization [3][4] - The benefits of scene construction have not yet become apparent, and the ability to create value needs enhancement [5][6][7][8] Breakthrough Points for Financial Innovation in Corporate Banking - Focus on key scenes to gradually promote systematic and platform-based development, starting with unique scenes like enterprise payment and settlement services [9][10] - Optimize internal organizational management to improve cross-departmental collaboration, including establishing dedicated scene financial teams [11][12] - Enhance technological capabilities by increasing investment in technology and building an open platform for better service efficiency [13] - Improve scene operation capabilities by leveraging data applications to drive value enhancement [14] - Strengthen the integration and interaction between scene resources and branch resources to create significant benefits [15][16][17][18] Future Outlook - Corporate scene finance is a crucial direction for commercial banks to implement a customer-centric approach and digital transformation, addressing personalized and differentiated needs [19]
母婴品牌拓展儿童节商机 沉浸式体验打造线下“新消费场景”
Xin Hua Cai Jing· 2025-06-01 14:10
Core Insights - The International Children's Day on June 1st serves as a crucial marketing opportunity for brands in the mother and baby industry, reflecting the evolving consumer trends towards refined, scenario-based, and technology-driven experiences [1][2] Group 1: Company Strategy - Goodbaby Group has established the "June 1st Goodbaby Festival" IP since 2014, utilizing a dual-channel integration model of "hundreds of cities and thousands of stores" to enhance user interaction and ecosystem building [1][2] - The 2023 "June 1st Goodbaby Festival" focuses on a global celebration theme, expanding its core store network across China, Southeast Asia, and Europe and the U.S., while creating immersive experience stores in major urban centers [1][2] - The company is enhancing its digital capabilities by integrating various data sources, including consumer, product, sales, and customer service data, to achieve comprehensive consumer outreach [2][3] Group 2: Market Trends - The core drivers of maternal and infant consumption have shifted from mere functional needs to emotional and technological demands, with 72% of consumers willing to pay a premium for smart features [3] - The collaboration between the "June 1st Goodbaby Festival" and the "618" shopping festival represents an extension and reconstruction of consumer scenarios, aiming to establish brand recognition through offline pop-up stores and online gamified operations [3] - The Chinese maternal and infant market is projected to exceed 5 trillion yuan by 2025, indicating that reliance on price wars is no longer sustainable; instead, companies must integrate technological innovation, scenario operations, and user value to create new growth in a saturated market [3]