Core Insights - Jiangxi Ganzhou, a city not located on the border or by the sea, ranked 18th in the national city brand index with a score of 405.31 for 2025, improving by 14 places from the previous year, and remains the top city in Jiangxi province [1] Summary by Category City Brand Ranking - Ganzhou's score of 405.31 places it ahead of notable cities such as Ordos in Inner Mongolia and Yichang in Hubei [1] - The top 20 city brand rankings are dominated by cities from Suzhou, Zhejiang, and Shandong, with Ganzhou being a significant outlier [1] Comparative Performance - The cities ranked immediately before and after Ganzhou include Ordos, Yichang, and several cities from Jiangsu, Hebei, and Henan provinces [1]

Core Viewpoint - The article discusses the 2025 City Brand Forum, emphasizing the importance of city branding for sustainable urban development and the need for standardized frameworks to enhance livability and quality of life in cities [3][10][19]. Group 1: Forum Overview - The 2025 City Brand Forum, hosted by China Urban Daily, focused on the theme "Brand Strong City, Livable Coexistence," bringing together leaders and experts from various sectors to explore new paths for urban development [3][6]. - The forum highlighted that city branding is not merely a slogan but a reflection of a city's spirit, quality of development, and a vehicle for public welfare [7][8]. Group 2: Key Insights and Standards - The forum introduced the national standard "Sustainable Development of Cities and Communities: General Requirements for Livable Cities," marking a milestone in establishing a clear framework for assessing livability in urban areas [10][12]. - The release of the "2025 National Prefectural City Brand Index" provided a standardized analysis of 293 prefectural cities, serving as a diagnostic tool for cities to identify strengths and weaknesses in their development [12][14]. Group 3: Future Directions and Strategies - Experts proposed a clear path for urban branding, emphasizing the need for a shift from traditional promotion to engaging narratives that resonate with the public [17]. - The forum concluded with various city representatives showcasing their unique branding practices, indicating a diverse and vibrant landscape of urban development across China [18][19].

Core Viewpoint - The article discusses the emergence of Changzhou's cultural economy, particularly through the lens of the "Su Chao" football initiative, highlighting its role in modern urban development and community engagement [1][2]. Group 1: Cultural and Economic Development - The "Su Chao" initiative embodies three key characteristics of a modern people's city: the essence of football as a people's sport, modernity as a temporal attribute, and systematization as a methodological attribute [2]. - Cultural development can leverage "clever strength" to achieve growth objectives more efficiently by identifying strategic entry points [4]. - The core principles of humanistic economics emphasize a people-centered approach, the importance of cultural empowerment to create uniqueness, and the role of thought leadership in enhancing awareness and driving economic growth [5]. Group 2: Media and Communication - Media plays a crucial role in injecting momentum into the development of Changzhou's cultural economy, while the demands of this economic development also drive media innovation, creating a virtuous cycle of mutual empowerment [7]. - Empathy is identified as a key factor for the "Su Chao" cultural tourism communication and product outreach, emphasizing the need for impactful communication that resonates with the public [8]. Group 3: Event Management and Community Engagement - The success of "Su Chao" is attributed to the commitment to organizing events that satisfy public expectations, focusing on safety, warmth, and community integration [11]. - Changzhou utilizes events as a medium to gather business interests and showcase the city's vitality and development potential, enhancing the overall experience for visitors [12]. Group 4: Urban Image and Business Environment - Changzhou's commitment to integrity and reliability shapes its urban image, making it a vibrant representation of the city's business environment [15]. - Through diversified investment cooperation, the "Su Chao" initiative is deeply integrated into the city's fabric, serving as a significant driver for consumption growth and urban vitality [15].

Core Insights - The article highlights the increasing popularity of Shanghai as a destination for foreign tourists, driven by the relaxation of visa policies and the city's appeal as a cultural and modern hub [1][3][5]. Tourism Growth - Shanghai received over 4.158 million inbound tourists in the first half of 2025, marking a year-on-year increase of 37.6%, with foreign visitors accounting for approximately 3.121 million, a growth of 53.3% [5]. - The city's international visibility is enhanced by social media, with content about Shanghai travel gaining traction on platforms like Tripadvisor and YouTube, contributing to a positive feedback loop of tourism attraction [7]. City Brand and Infrastructure - Shanghai is positioned as a key entry point to China, supported by a dense international flight network connecting to 48 countries and 291 destinations, with a projected annual passenger throughput of 124 million by 2024 [6]. - The city's modern infrastructure and efficient urban management are highlighted as factors that attract tourists, with many expressing admiration for the city's rapid development and technological advancements [11][12]. Visitor Experience - Foreign tourists describe their experiences in Shanghai using terms like "Incredible," "Modern," and "International," reflecting a strong positive impression of the city [5]. - The city is seen as a blend of historical depth and modern vibrancy, making it an ideal starting point for understanding China [11]. Future Prospects - Shanghai aims to not only attract tourists but also ensure they feel compelled to return, emphasizing the importance of enhancing the overall visitor experience through improved services like tax refunds [12].

Core Insights - The 2025 China Advertising Forum will focus on the integration of artificial intelligence, cultural tourism brands, and the digital economy, aiming to inject new momentum into the high-quality development of the advertising industry [1][5] - The forum will take place in Hohhot, leveraging its unique cultural heritage and business environment to expand the geographical and industrial boundaries of the advertising sector [1] Event Highlights - The forum will feature a high-profile agenda with strong guest representation, emphasizing a three-pronged approach of "high-level leadership + cutting-edge trends + practical implementation" [1] - The opening ceremony will be hosted by the President of the China Advertising Association, with participation from key government and media leaders, and will announce the "Brand Development Power Group Standard" [1][2] Thematic Forums - The "Advertising Brand New Language" thematic forum will include discussions on the strategic significance of brands in the new era and the reshaping of advertising communication logic by AI [2] - The "AI Empowerment" thematic forum will focus on the full-process penetration of generative AI and intelligent computing in advertising marketing, addressing industry pain points such as "user growth fatigue" and "content homogenization" [2] Cultural Tourism Focus - The forum will emphasize cultural tourism as a key direction, with a dedicated thematic forum exploring the integration of cultural tourism and brand communication [4] - Various industry leaders will share insights on how social media can drive the younger demographic towards cultural tourism and the new dynamics of content creation in this sector [4] Practical Collaboration - A "Hohhot Cultural Tourism and Regional Brand Exchange Conference" will be held to promote the synergy between cultural tourism resources and city branding, discussing how AI can empower urban cultural tourism [5] - An exhibition area titled "Grassland Blue City: Brilliant Unfolding" will showcase local brands, intangible cultural heritage, and tourism products, highlighting Hohhot's cultural soft power and new industrial momentum [5]