"苏超"出圈 常州出彩 人文经济学的常州实践 智库座谈会 中国 · 常州 2025.11.09 嘉宾观点 沈 和 江苏省城市经济研究会会长 "苏超"的价值取向,生动诠释 了现代化人民城市三大时代特征, 其中,足球的人民性是本质属性; 现代性是时代属性;系统性是方法 属性。 ‍‍ 心中状思想性象传播研究中共 城市品牌研究室执行主任 文化作为软实力,其发展可借 助"巧实力"，若能找到巧妙切 入点,将以更高效的方式达成发 展目标。 媒体为城市人文经济发展注入 动能,而人文经济的发展需求又 反向推动媒体持续革新,二者形 成双向赋能的良性互动。 all 常州市文化广电和旅游局党组书记、局长 "共情"是"苏超"文旅传播与 产品"出圈"的关键,唯有能与公 众共情的传播,才能持续产生影响 力并形成热度;唯有能满足市民游 客情感情绪需求的产品,才能拥有 长久的生命力。 郭林文 中国人民大学文化产业研究院副院长 人文经济学核心观点有三:一是 以人为本,围绕人的需求推进经济发 展;二是强调特色，通过文化的赋能 形成特色;三是思想引领，通过提升 人的意识与观念助力经济增长。 V H N 十文 常州市新闻传媒中心党委书记、主任 方 静 ...

Core Insights - The article highlights the increasing popularity of Shanghai as a destination for foreign tourists, driven by the relaxation of visa policies and the city's appeal as a cultural and modern hub [1][3][5]. Tourism Growth - Shanghai received over 4.158 million inbound tourists in the first half of 2025, marking a year-on-year increase of 37.6%, with foreign visitors accounting for approximately 3.121 million, a growth of 53.3% [5]. - The city's international visibility is enhanced by social media, with content about Shanghai travel gaining traction on platforms like Tripadvisor and YouTube, contributing to a positive feedback loop of tourism attraction [7]. City Brand and Infrastructure - Shanghai is positioned as a key entry point to China, supported by a dense international flight network connecting to 48 countries and 291 destinations, with a projected annual passenger throughput of 124 million by 2024 [6]. - The city's modern infrastructure and efficient urban management are highlighted as factors that attract tourists, with many expressing admiration for the city's rapid development and technological advancements [11][12]. Visitor Experience - Foreign tourists describe their experiences in Shanghai using terms like "Incredible," "Modern," and "International," reflecting a strong positive impression of the city [5]. - The city is seen as a blend of historical depth and modern vibrancy, making it an ideal starting point for understanding China [11]. Future Prospects - Shanghai aims to not only attract tourists but also ensure they feel compelled to return, emphasizing the importance of enhancing the overall visitor experience through improved services like tax refunds [12].

Core Insights - The 2025 China Advertising Forum will focus on the integration of artificial intelligence, cultural tourism brands, and the digital economy, aiming to inject new momentum into the high-quality development of the advertising industry [1][5] - The forum will take place in Hohhot, leveraging its unique cultural heritage and business environment to expand the geographical and industrial boundaries of the advertising sector [1] Event Highlights - The forum will feature a high-profile agenda with strong guest representation, emphasizing a three-pronged approach of "high-level leadership + cutting-edge trends + practical implementation" [1] - The opening ceremony will be hosted by the President of the China Advertising Association, with participation from key government and media leaders, and will announce the "Brand Development Power Group Standard" [1][2] Thematic Forums - The "Advertising Brand New Language" thematic forum will include discussions on the strategic significance of brands in the new era and the reshaping of advertising communication logic by AI [2] - The "AI Empowerment" thematic forum will focus on the full-process penetration of generative AI and intelligent computing in advertising marketing, addressing industry pain points such as "user growth fatigue" and "content homogenization" [2] Cultural Tourism Focus - The forum will emphasize cultural tourism as a key direction, with a dedicated thematic forum exploring the integration of cultural tourism and brand communication [4] - Various industry leaders will share insights on how social media can drive the younger demographic towards cultural tourism and the new dynamics of content creation in this sector [4] Practical Collaboration - A "Hohhot Cultural Tourism and Regional Brand Exchange Conference" will be held to promote the synergy between cultural tourism resources and city branding, discussing how AI can empower urban cultural tourism [5] - An exhibition area titled "Grassland Blue City: Brilliant Unfolding" will showcase local brands, intangible cultural heritage, and tourism products, highlighting Hohhot's cultural soft power and new industrial momentum [5]