Core Insights - The article highlights the increasing popularity of Shanghai as a destination for foreign tourists, driven by the relaxation of visa policies and the city's appeal as a cultural and modern hub [1][3][5]. Tourism Growth - Shanghai received over 4.158 million inbound tourists in the first half of 2025, marking a year-on-year increase of 37.6%, with foreign visitors accounting for approximately 3.121 million, a growth of 53.3% [5]. - The city's international visibility is enhanced by social media, with content about Shanghai travel gaining traction on platforms like Tripadvisor and YouTube, contributing to a positive feedback loop of tourism attraction [7]. City Brand and Infrastructure - Shanghai is positioned as a key entry point to China, supported by a dense international flight network connecting to 48 countries and 291 destinations, with a projected annual passenger throughput of 124 million by 2024 [6]. - The city's modern infrastructure and efficient urban management are highlighted as factors that attract tourists, with many expressing admiration for the city's rapid development and technological advancements [11][12]. Visitor Experience - Foreign tourists describe their experiences in Shanghai using terms like "Incredible," "Modern," and "International," reflecting a strong positive impression of the city [5]. - The city is seen as a blend of historical depth and modern vibrancy, making it an ideal starting point for understanding China [11]. Future Prospects - Shanghai aims to not only attract tourists but also ensure they feel compelled to return, emphasizing the importance of enhancing the overall visitor experience through improved services like tax refunds [12].

Core Insights - The 2025 China Advertising Forum will focus on the integration of artificial intelligence, cultural tourism brands, and the digital economy, aiming to inject new momentum into the high-quality development of the advertising industry [1][5] - The forum will take place in Hohhot, leveraging its unique cultural heritage and business environment to expand the geographical and industrial boundaries of the advertising sector [1] Event Highlights - The forum will feature a high-profile agenda with strong guest representation, emphasizing a three-pronged approach of "high-level leadership + cutting-edge trends + practical implementation" [1] - The opening ceremony will be hosted by the President of the China Advertising Association, with participation from key government and media leaders, and will announce the "Brand Development Power Group Standard" [1][2] Thematic Forums - The "Advertising Brand New Language" thematic forum will include discussions on the strategic significance of brands in the new era and the reshaping of advertising communication logic by AI [2] - The "AI Empowerment" thematic forum will focus on the full-process penetration of generative AI and intelligent computing in advertising marketing, addressing industry pain points such as "user growth fatigue" and "content homogenization" [2] Cultural Tourism Focus - The forum will emphasize cultural tourism as a key direction, with a dedicated thematic forum exploring the integration of cultural tourism and brand communication [4] - Various industry leaders will share insights on how social media can drive the younger demographic towards cultural tourism and the new dynamics of content creation in this sector [4] Practical Collaboration - A "Hohhot Cultural Tourism and Regional Brand Exchange Conference" will be held to promote the synergy between cultural tourism resources and city branding, discussing how AI can empower urban cultural tourism [5] - An exhibition area titled "Grassland Blue City: Brilliant Unfolding" will showcase local brands, intangible cultural heritage, and tourism products, highlighting Hohhot's cultural soft power and new industrial momentum [5]