极目新闻记者 曹雪娇 日前，国家市场监管总局批准发布了推荐性国家标准《外卖平台服务管理基本要求》。据了解，这是平 台经济治理标委会研制的首项国家标准。自公开征求意见以来，一直受到社会广泛关注。12月5日，淘 宝闪购、美团、京东外卖三家平台相继发布执行《外卖平台服务管理基本要求》推荐性国家标准声明。 5日，有经济学专家向记者表示，从三家平台的接受结果看，该标准具有较强的实操性，但执行中也面 临劳动者权益和平台成本冲突等挑战。 外 卖配送员（图源：网络视频截图） 该标准发布后，在网络上引发不少讨论。该标准的出台将带来哪些影响？对此，北京大学电子商务法研 究中心主任、国家市场监管总局法律顾问薛军在接受媒体采访时表示，外卖平台在运行过程中，在落实 相应的审核责任、保护外卖骑手权益、平衡商家正当权益方面的确出现了一些引发公众舆论关注的问 题。上述标准把入网商家的资质审核问题，如何保护商家的公平交易权，以及保护外卖骑手的权益等， 作为关键内容来进行规定，比较细化，弥补了相关规范不是特别明确的一些缺陷，对于完善我国外卖平 台的服务管理方面的具体规范，具有非常重要的推动意义。 薛军还表示，完善外卖相关的市场的治理，不能简单把 ...

Core Points - The newly implemented national standard for food delivery platforms aims to optimize management, enhance service quality, and promote win-win scenarios in the industry [1][4] - Major platforms like Meituan, JD, and Taobao Shanguo have voluntarily committed to integrating the standard into their operations to improve service management and consumer experience [2][3] Group 1: Standard Implementation - The standard focuses on addressing key issues in the food delivery industry, including merchant management, pricing and promotional practices, labor management, and dispute resolution [1][4] - It emphasizes the responsibility of platforms to ensure food safety and fair competition while protecting the rights of delivery personnel [4] Group 2: Delivery Personnel Rights - The standard mandates that delivery platforms must ensure reasonable working hours and rest periods for delivery personnel, limiting daily working hours to a maximum of 8 hours [4][5] - It requires platforms to issue fatigue alerts to delivery personnel who have been working for over 4 hours continuously, encouraging them to take breaks [5] Group 3: Operational Guidelines - The standard stipulates that delivery algorithms should consider various factors such as traffic conditions and weather when planning delivery routes [5] - It also sets a maximum average speed of 15 kilometers per hour for electric bicycles during deliveries [5]

日前，淘宝闪购、美团、京东外卖相继发布执行《外卖平台服务管理基本要求》推荐性国家标准的声 明。 0:00 上述三大外卖平台均表示，将自愿执行《外卖平台服务管理基本要求》国家标准，把标准要求系统融入 平台运营管理和服务流程之中，持续优化平台规则，提高商户与配送员服务管理水平，提升消费者体 验，保障配送员、消费者和商户各方权益。 ...

Core Viewpoint - Meituan has announced its commitment to continuously optimize platform rules and improve service management levels for merchants and delivery personnel following the implementation of the national standard "Basic Requirements for Delivery Platform Service Management" (GB/T 46862—2025) [1] Group 1: Standard Participation - Meituan was one of the drafting units for the new national standard and actively contributed to its development, including discussions on core clauses [2] - The company highly agrees with the core principles established by the standard, which include fair and rational competition, strict adherence to food safety, enhancement of service quality, and coordination of interests among all parties [2] Group 2: Implementation Commitment - Meituan has pledged to voluntarily implement the national standard and integrate its requirements into platform operations and service processes [1] - The company aims to continuously optimize platform rules to enhance the management of merchants and delivery personnel, improve consumer experience, and safeguard the rights and interests of delivery personnel, consumers, and merchants [1]

Core Viewpoint - The article discusses the voluntary implementation of the "Basic Requirements for Delivery Platform Service Management" national standard by major players in the food delivery industry, including Meituan, JD.com, and Taobao Flash Purchase, aiming to enhance service quality and protect the rights of all stakeholders involved [1][4]. Group 1: Implementation of National Standard - JD.com, as one of the drafters of the national standard, has committed to integrating the standard into its platform operations and service processes [4]. - The standard emphasizes fair competition, food safety, service quality improvement, and coordination of stakeholder rights [4]. - The implementation of this standard is seen as an opportunity to promote regulated management, quality service, rational competition, and ecological win-win scenarios in the food delivery industry [4].

Core Viewpoint - The takeaway from the news is that the Chinese food delivery industry is set to undergo significant changes with the introduction of national standards for platform service management, aimed at promoting regulated development and addressing key industry pain points [1][3]. Group 1: New National Standards - The newly proposed standards will cover critical aspects such as platform fees, merchant management, and delivery personnel rights, marking the first time the industry will have national guidelines [1][3]. - The standards aim to curb the escalating "delivery wars" by ensuring promotional activities are transparent and rules are fair, addressing the issue of intense competition among platforms like Ele.me, JD, and Meituan [3][5]. Group 2: Transparency and Safety - The draft regulations will tackle the problem of opaque platform fees by mandating platforms to standardize fee items, publicly disclose fee information, and conduct compliance audits, addressing merchants' concerns about unclear charges [3][5]. - A comprehensive system for food safety regulation will be established, including strict merchant qualification checks and operational management to combat the "ghost delivery" phenomenon [3][5]. Group 3: Delivery Personnel Rights - The new regulations will focus on social security, labor compensation, and working hours, requiring platforms to standardize employment relationships and ensure fair income and working conditions for delivery personnel [5]. - The standards are managed by the newly established National Platform Economy Governance Standardization Technical Committee, with major delivery platforms participating in the development process [5]. Group 4: Industry Impact - Experts believe that the new standards will fill existing gaps in coordinating relationships among diverse stakeholders, providing actionable management guidelines for platform companies and enhancing consumer trust and the overall image of the industry [5].