Core Viewpoint - The article discusses the shift in the consumer goods industry from a focus on explosive growth and "hit products" to a more sustainable approach centered on continuous innovation and user value, emphasizing the importance of understanding consumer needs and preferences in a saturated market [2][7][80]. Group 1: Industry Trends - The era of new consumption characterized by rapid growth and easy market entry for new brands has ended, leading to a more cautious approach in product development [2][7]. - Brands are now focusing on user value and continuous innovation rather than relying solely on single hit products [10][80]. Group 2: Brand Case Studies - White Elephant has successfully utilized "saturation innovation" in the instant noodle market, launching over 100 new products annually and achieving significant market presence despite a stagnant growth rate of 2%-3% in the industry [12][15]. - "Fruits Ripe" has rapidly gained market share in the sugar-free tea segment, with an 851.07% year-on-year increase, by adopting a multi-category innovation strategy rather than relying on a single product [18][22]. - Wudao has captured 48% of the Greek yogurt market in just four years by focusing on high-quality production and user feedback for product iteration [29][30]. - Lemon Republic achieved over 300 million in sales within three years by deeply understanding consumer preferences and continuously innovating within a niche market [33][36]. Group 3: Innovation Strategies - Brands are encouraged to let users become part of the product development process, ensuring that consumer feedback directly influences product innovation [11][28]. - Continuous innovation should focus on genuine consumer needs and insights, rather than superficial trends [10][28]. - The packaging and marketing strategies should be designed to enhance consumer engagement and facilitate product usage [42][49]. Group 4: Marketing and Consumer Engagement - McDonald's has effectively utilized social media to create "fan moments," enhancing brand engagement and driving sales through relatable content and community interaction [46][49]. - The long-term marketing strategy of Yili during the Chinese New Year has successfully integrated brand messaging with consumer sentiment, resulting in significant sales growth [56][60]. - Light Up has rapidly become a top seller in the beverage category by leveraging extensive online marketing and consumer feedback for product development [63][66]. Group 5: Global Market Strategies - The case of Sunrise Egg Products demonstrates the importance of high standards and local partnerships when entering foreign markets, successfully selling century eggs in the U.S. by addressing cultural barriers and ensuring product quality [70][76].