Workflow
多维创新
icon
Search documents
食品饮料周报:“618”线上白酒大促升温,酒商选择“打不过就加入”
Zheng Quan Zhi Xing· 2025-06-06 07:25
Core Viewpoint - The food and beverage industry is experiencing a mixed performance, with strategic shifts in the liquor sector and innovation in the food segment to meet diverse consumer demands [2][8]. Group 1: Industry Performance - The Shanghai Composite Index rose by 0.88%, while the Shenwan Food and Beverage Index fell by 1.45% during the week of June 2-6, 2025 [1]. - The top five gaining stocks in the food and beverage sector included Junyao Health, *ST Spring, Miaokelando, Youyou Food, and Pinwo Food [1]. Group 2: Liquor Sector Insights - Liquor companies are focusing on strategic transformations and high-quality development, particularly targeting younger consumers [2]. - The white liquor market is facing price pressures during the "618" promotional period, leading some merchants to adapt by joining e-commerce platforms to remain competitive [8]. - The white liquor industry is experiencing market contraction and polarization, with revenue and profit growth slowing down, prompting companies to optimize their supply chains [9]. Group 3: Food and Beverage Innovations - Companies are innovating to cater to consumer preferences for emotional value, cost-effectiveness, and health, with new product launches in the beverage sector [2]. - Notable product launches include Dongpeng Beverage's 1L fruit tea targeting lower-tier markets and Chengde Lulule's herbal drink series [2]. - The upcoming beverage season is expected to boost interest in the beer, soft drink, and snack segments [2]. Group 4: Regulatory and Macro Events - California's legislature has passed a bill to ban ultra-processed foods in schools, highlighting growing concerns over health impacts associated with such products [4]. - The Ministry of Agriculture reported that 70.05 million acres of summer wheat have been harvested, with a focus on ensuring a successful grain harvest [5]. Group 5: Company Developments - Guizhou Moutai launched a new series of products in Japan, emphasizing cultural exchange and local elements in its branding [11]. - Yibin Bank appointed a new president, who has a strong background in the liquor industry, indicating potential synergies between banking and beverage sectors [12].
​都2025年了,谁还爱听“爆款方法论”?
FBIF食品饮料创新· 2025-05-21 00:31
以下文章来源于数英DIGITALING ,作者行业资讯 数英DIGITALING . 数英 DIGITALING 是一个广告市场营销服务平台。 消费行业还有爆品吗? 空余的品类机会存在吗? 新消费成为过去式的,肆意增长的年代已仿若梦中。曾经,一个定位、一个概念、一种生活方式,就能 让一个新品牌走上花路。现在,产品同质、营销堆砌、消费祛魅……即便重金研发的新品,品牌也不敢 轻言:"信我,它一定爆。" 行业不再轻言爆品了,但总有下一个"销量王者"登上牌桌。 图片来源: pexels 以食品饮料行业为参照。 吾岛希腊酸奶 用一年卖出一个亿; 果子熟了 用一年实现2亿到4亿瓶销量的跃升; 白象 不走寻常路的香菜面火了; 麦当劳 的一句产品梗让薯饼翻红…… 5月8-10号,FBIF2025食品饮料创新论坛召开,数英也来到现场。 听完这些品牌开诚布公的分享,我们发现, 无论哪个赛道,总有品牌能凭借拿捏流行的产品力,把握 人群的创造力,赢得市场、引领消费。 回顾FBIF论坛精华,我们重点拆解9个值得关注的品牌案例。 下行时代,比爆品重要的,是回归用户价值的持续创新。 当下能做出爆款的品牌,都有什么样的产品力? 另一方面," ...