Core Viewpoint - Beike's residential development service platform, Beihome, has officially launched its first project, "Financial City·Beichen S1," marking its entry into real estate development and validating its core C2M (Customer to Manufacturer) model [1][6]. Group 1: Project Launch and Strategy - Beihome was established following Beike's strategic upgrade in July 2023, with the aim of leveraging data advantages to enhance product offerings through the C2M model [2][7]. - The project "Financial City·Beichen S1" was acquired for a total price of 1.076 billion yuan, with a floor price of 27,300 yuan per square meter and a premium rate of 42.19% [2][7]. - The project has seen 25 units signed since its opening, while the second project, "Beilian C1," received 81 family subscriptions on its first day of opening [2][7]. Group 2: C2M Model and Operational Insights - The C2M model focuses on using big data and AI algorithms to analyze customer needs, predicting product types and price expectations to inform project positioning [2][7]. - Beihome's self-operated projects serve to validate and enhance its C2M capabilities, allowing for a complete cycle of land acquisition, design, construction quality control, and marketing [2][8]. - The company plans to shift away from self-operated projects after validating its model, opting for a light-asset approach to maximize value creation [3][8]. Group 3: Data-Driven Decision Making - Beihome has established 17 diverse real estate development projects across major cities, collaborating with various developers [9]. - The effectiveness of the C2M model is evaluated through key performance indicators, including the alignment of target customer profiles with actual buyers and the consistency of pricing models with sales outcomes [10]. - The design process emphasizes customer needs over traditional developer experience, as demonstrated by a shift in architectural orientation based on customer preferences for views rather than traditional layouts [10]. Group 4: Future Collaboration and Expansion - Beihome's future collaborations will extend beyond traditional developers to include city investment companies, construction agents, and asset-holding investors [10].

Core Viewpoint - The launch of the high-end residential project "Financial City·Beichen S1" by Beike's subsidiary Beihome has garnered significant attention in the real estate industry due to its innovative C2M model and design features [1] Group 1: Project Overview - Beichen S1 is located in Chengdu's Financial City Phase III, just two kilometers from the city’s landmark "Twin Towers" [3] - The land was acquired by Beihome for a total price of 1.076 billion yuan, translating to a floor price of 27,300 yuan/m², setting a new record for residential land prices in Chengdu [3] - The project has attracted over 50 real estate developers and service providers for site visits, receiving high praise from executives across various departments [3] Group 2: Investment and Design Strategy - Beihome has invested heavily in the project, with construction costs exceeding 30,000 yuan/m², which is unusual for residential projects, resulting in an average price of over 60,000 yuan/m² [4] - The design of Beichen S1 incorporates feedback from high-net-worth clients, prioritizing scenic views over traditional orientation, with over 70% of clients valuing views more than the direction of the house [5] - The project features a unique layout with four buildings arranged like petals, allowing each unit to enjoy views of the 350-meter-tall Jiaozi Cloud Tower [5] Group 3: Strategic Positioning - Beihome aims to position Beichen S1 as a model for validating its C2M model rather than becoming a new developer, focusing on providing comprehensive solutions for developers and clients [7] - The CEO of Beike Group emphasized the importance of customer reputation and the commitment to quality in both construction and future property management for long-term development [7]

Core Insights - The core viewpoint of the article emphasizes the shift in the real estate market from a seller's market to a buyer's market, highlighting the importance of "customer sovereignty" in housing development [1][4]. Group 1: Market Dynamics - The real estate market has transitioned from primarily addressing "availability" to focusing on "quality," with consumers seeking better living conditions [1]. - Since 2021, the market has shifted to a buyer's market, leading to longer transaction cycles and increased caution among homebuyers [1]. - High-quality projects continue to perform well, indicating a demand for good housing and services despite market challenges [1]. Group 2: C2M Strategy - Beike's subsidiary, Beihome, has launched a C2M (Customer to Manufacturer) full-chain solution, which includes positioning, design, construction management, and marketing [2][3]. - The C2M model aims to leverage big data and AI to accurately predict customer preferences and guide product positioning [1]. Group 3: Project Development - Beihome has decided to limit its self-operated projects to focus on partnerships with developers, allowing for a broader range of projects [4][5]. - The "Financial City·Beichen S1" project in Chengdu serves as a model for validating the C2M approach, achieving significant sales shortly after launch [4]. - The "Beilian C1" project in Shanghai also demonstrates the effectiveness of the C2M model, ranking high in sales shortly after its opening [4]. Group 4: Business Model - The company prefers a light-asset model to enhance its advantages and does not aim to become a traditional developer [5]. - Beihome has established 17 projects across major cities in China, collaborating with various developers to meet customer needs [5].

Core Insights - Beike Group has launched Beihome as a data-driven residential development service platform, focusing on the C2M (Customer to Manufacturer) model to enhance housing supply and meet consumer needs [1][2][12] - The "14th Five-Year Plan" emphasizes the construction of a new real estate development model, promoting high-quality development and a balance between supply and demand [2][12] - Beihome has successfully implemented 17 C2M model cooperation projects across various cities, demonstrating the effectiveness of its data-driven approach [2][3][12] Group 1 - Beihome's C2M model integrates data analysis and AI algorithms to predict customer preferences and optimize product positioning [3][4][5] - The platform aims to create "good houses" that align with consumer demands, moving from a focus on availability to quality [3][12] - The C2M model allows for customer participation in the entire development process, enhancing engagement and satisfaction [3][4] Group 2 - Beihome's projects, such as Chengdu Beichen S1 and Shanghai Beilian C1, showcase the successful application of the C2M model, achieving strong sales and market recognition [4][9][12] - The platform's data capabilities include comprehensive market data, customer insights, and feasibility studies, forming a robust foundation for decision-making [5][11] - Beihome plans to expand its operations in major cities like Guangzhou, Shenzhen, and Wuhan, continuing to leverage the C2M model for future developments [11][12]