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小小“娃衣”,悄然走红
近日,在上海一家泡泡玛特门店,展柜上的玩偶吸引消费 者驻足拍摄。 王 初摄(人民视觉) 从巴掌大的马面裙,到绣有精致花纹的小旗袍;从最新潮流风格,到非遗款式……眼下,伴随潮流玩具 市场规模不断扩大,作为玩偶衍生品类的"娃衣",正成为"养娃"标配。 "娃衣",就是专门为玩偶设计制作的衣服。儿时,不少人为芭比娃娃搭配衣服获得乐趣,如今,娃衣不 仅在年轻消费者中走红,更吸引了大量亲子家庭、公司白领等消费群体。 "我一开始是给孩子买玩偶,后来发现给Labubu搭配衣服很好玩,就自己买起了娃衣,还经常拍照分享 给朋友。"上海白领方佳昱说,最近,她一次性购买了三套Labubu娃衣,每套价格都超过150元。她身边 还有不少30至40岁的全职妈妈,都是忠实的娃衣爱好者。 (责编:薄晨棣、温璐) "以前一件Labubu娃衣普遍卖二三十元,现在定制款能卖到200多元,销量还很可观。"某社交平台博 主"7哥"经常设计、制作娃衣并在线上销售,她的产品中,Labubu的财神装扮和西游记角色服装最为畅 销,吸引了大量消费者。在浙江桐乡,一家娃衣工厂的订单今年如雪片般涌来。该工厂负责人介绍,5 月起,工厂每天都在加量出样生产,这些产品不仅 ...
她们给Labubu做衣服
投资界· 2025-10-22 07:14
Core Viewpoint - The rise of the LABUBU trend has led to a booming market for customized doll clothing, significantly impacting the lives of rural women in Henan Zhoukou, who are finding new income opportunities through this emerging industry [5][6][10]. Group 1: Market Dynamics - The doll clothing market has become a popular emotional consumption item, with prices ranging from tens to hundreds of yuan depending on customization [5]. - The demand for LABUBU doll clothing surged, with factories needing to ship up to 50,000 pieces daily to Yiwu, prompting the expansion of production capabilities [10][11]. - The market is experiencing a shift as the popularity of LABUBU wanes, with order volumes dropping from peaks of 40,000 to just a few thousand pieces [25][26]. Group 2: Impact on Rural Women - Many women, previously employed in garment factories, returned home to care for children and are now engaged in making doll clothing, which offers flexible working hours and transparent wages [6][10][27]. - The work environment is described as supportive, with women able to manage both household responsibilities and production, leading to a sense of satisfaction and financial independence [27][29]. - The average earnings for women involved in this industry can reach up to 1,000 yuan per month, with some women managing to produce hundreds of pieces daily [27][30]. Group 3: Production Process - The production process involves women working from home or local workshops, where they receive materials and training to create doll clothing based on designs sent from Yiwu [11][18]. - The production of doll clothing requires skill, particularly in handling small items like hats and straps, which necessitate precision [18]. - The factory owner, Zheng Yuchi, has implemented a system where wages are paid transparently and on time, attracting more women to join the workforce [15][26]. Group 4: Consumer Behavior - Consumers, including both local and international buyers, are increasingly interested in unique and branded doll clothing, leading to a competitive market where styles and designs are rapidly evolving [22][24]. - The trend has also seen the emergence of DIY customization, where consumers personalize their doll clothing, reflecting a growing desire for individuality in purchases [24]. - The market is becoming saturated, with consumers becoming more discerning about the value of products, leading to a slowdown in new product launches [25].
总理:创新药,前景广阔;港交所,重磅!泡泡玛特,推超级爆款
Jin Rong Jie· 2025-08-21 00:15
Group 1: Industry Insights - The Chinese government emphasizes the potential of the biopharmaceutical industry, highlighting the need for original innovation and key technology breakthroughs [1] - The Hong Kong Stock Exchange is considering extending trading hours, influenced by Nasdaq's plans for 24-hour trading by 2026, while the Hong Kong securities ETF has seen significant growth this year [1][2] - China's ETF market has surpassed Japan, reaching an asset management scale of $681 billion, indicating a strong future for ETF growth in the Asia-Pacific region [5] Group 2: Market Dynamics - On August 20, major stock indices in China reached new highs, with a total trading volume of 2.41 trillion yuan, marking a continuous trend of high trading activity [3] - Southbound capital saw a net sell-off of 14.68 billion HKD, with notable net purchases in Tencent, Pop Mart, and Dongfang Zhenxuan [4] - The domestic light bottle liquor market is projected to exceed 150 billion yuan in 2024, with a significant growth opportunity for companies that adapt to market changes [10] Group 3: Company Developments - Alibaba's board announced plans for its subsidiary, Zebra, to seek independent listing on the Hong Kong Stock Exchange [6] - Crystal Optoelectronics and other companies in the Apple supply chain have attracted significant institutional interest, with iPhone 17 entering mass production [6] - Pop Mart's stock reached a historical high of 299 HKD, with expectations of substantial revenue growth driven by new product launches [5]