Core Viewpoint - The 2026 Beijing Family Gardening Carnival and Spring Festival Flower Exhibition aims to enhance urban beauty and improve quality of life, running from January 18 to March 10, 2026, and coinciding with major holidays such as New Year's Day, Spring Festival, and Lantern Festival [1] Group 1: Event Overview - The event is organized by multiple governmental and cultural bodies, creating a national flower industry exchange platform to attract renowned flowers for sale in Beijing, featuring popular products like "Instant Bloom" and "Good Market" flower gifts [4] - The event includes 23 flower markets, 100 key parks, 100 gardening stations, 400 key flower shops, and 600 online merchants, forming a comprehensive network to engage citizens and visitors [6] Group 2: Main Venues and Activities - Two main venues are established: the Beijing Flower Trading Center in Fengtai District and the Beijing Flower World in Changping District, hosting various exhibitions and promotional activities [9] - The event showcases flowers from 27 leading enterprises across 10 major flower production areas in China, promoting regional flower culture and collaboration [11] Group 3: Consumer Engagement and Innovation - The event introduces an integrated online and offline sales model, allowing citizens to browse and purchase flowers through platforms like the "Beijing Flowers" mini-program, Meituan, and JD.com [17] - A new flower price index prediction and warning system has been launched, covering 1,887 flower varieties and providing timely market information to stabilize prices [18] Group 4: Thematic Experiences and Cultural Integration - Various themed exhibitions and activities are organized, including orchid exhibitions and a "Peach Blossom Charm" event, enhancing the festive atmosphere and cultural experience [23][25] - The event promotes the integration of flower culture with traditional customs, offering unique experiences such as "Daytime Flower Viewing and Nighttime Lantern Tours" [25] Group 5: Conclusion and Invitation - The 2026 Beijing Family Gardening Carnival not only enriches the festive spirit but also deepens the integration of the flower industry with urban life, inviting citizens to enjoy the beauty of flowers and enhance their living spaces [27]

Core Insights - The 2026 Beijing Family Gardening Carnival will take place from January 1 to March 10, 2026, featuring flowers from eight major production areas across China, allowing residents to enjoy a variety of floral displays without traveling far [1][2] Group 1: Event Overview - The carnival will showcase 20 leading enterprises from eight major flower production areas, promoting regional collaboration in the family gardening industry [2] - Key venues include the Beijing Flower Trading Center in Fengtai District and the Jingbei Flower World in Changping District, offering diverse experiences such as viewing, purchasing, and recreational activities [2][6] - The event will also feature online platforms for easy flower purchasing, including a new "Beijing Flower Appreciation Map" that integrates various local flower markets and shops [2] Group 2: Cultural and Technological Integration - The carnival will incorporate cultural elements, such as the "2026 Beijing Orchid Culture Carnival" and various themed activities, enhancing the overall experience [3] - Smart technology will play a significant role, with a digital management system integrating over 3.7 billion data points for flower production and sales, showcasing modern agricultural practices [3] Group 3: Consumer Engagement and Marketing - The event aims to stimulate flower consumption through various marketing strategies, including partnerships with e-commerce platforms like JD.com and Meituan, offering special promotions and discounts [4][5] - Multiple districts will create unique flower consumption scenarios, enhancing the shopping experience and encouraging community participation [4][6] Group 4: Thematic Exhibitions and Activities - The Jingbei Flower World will feature four themed exhibition areas, including a premium sales area and a southern plant zone, designed to provide an immersive floral experience [7] - Various interactive activities, such as gardening classes and family-friendly events, will be organized to engage the public and promote gardening culture [2][6]

Core Insights - The 2026 Beijing Family Gardening Carnival commenced with the Orchid Culture Carnival, showcasing over 40,000 pots of premium orchids and various floral landscapes, creating a unique atmosphere of "winter into spring" for visitors [2][6] - The event features four themed exhibition halls and a vibrant street, displaying classic and rare orchid varieties, enhancing the experience for attendees [2][4] Event Highlights - The exhibition includes over a hundred photo spots, such as "Flower Waterfall Auspicious Dragon" and "Peacock Flower Language," attracting many visitors for photography [4] - Interactive activities like orchid science explanations, floral skill demonstrations, and gardening knowledge sharing are available, allowing visitors to engage deeply with orchid culture [4] Thematic Activities - The carnival will host various themed events, including a New Year's garden party blending classical and modern elements, and a Spring Festival event incorporating intangible cultural heritage [4] - Activities planned around International Women's Day will include a photography contest and DIY sessions, celebrating elegance and charm [4][6] Venue and Experience - The event transforms nearly 20,000 square meters of core space into a unique floral experience area, integrating cultural dissemination, variety display, artistic appreciation, and public entertainment [6]

Core Insights - The third Beijing Family Gardening Carnival will commence on January 1, 2026, and run until March 10, 2026, coinciding with major holidays such as New Year's Day, Spring Festival, and Lantern Festival [1] - Over 2 million pots of seasonal flowers will be introduced from major production areas including Yunnan, Fujian, Shandong, and Guangdong, featuring popular varieties like butterfly orchids and amaryllis [1] - The event will integrate offline immersive experiences with online convenient purchasing through collaboration with various flower markets, parks, and online platforms [1] Event Details - The carnival will involve 23 flower markets, 100 key parks, 100 gardening stations, and 400 key flower shops across the city [1] - Major venues include the Beijing Flower Trading Center in Fengtai District and the Jingbei Flower World in Changping District, which will serve as the northern and southern core venues [1] - Special themed potted plants, such as "Horse-shaped Orchid" and "Horse Bloom," will be designed to blend traditional zodiac culture with modern gardening aesthetics [1] Activities and Offerings - The event will feature gardening classes and family interaction activities in key parks and gardening stations [1] - Leading enterprises from eight major flower production areas will present unique New Year flowers, including peonies from Shandong and water lilies from Fujian, at various flower markets [1] - An online component will be available through the "Beijing Flower Industry Digital Platform," with dedicated sections on platforms like Meituan and JD for online flower purchases [1]

Group 1 - The third Beijing Family Gardening Carnival will officially start on January 1, 2026, and run until March 10, 2026, coinciding with New Year's Day, Spring Festival, and Lantern Festival [1] - The event will involve 23 flower markets, 100 key parks, 100 gardening stations, and 400 key flower shops, creating a "offline immersive experience + online convenient purchasing" model [1] - Major venues include the Beijing Flower Trading Center in Fengtai District and the Jingbei Flower World in Changping District, with various flower markets also creating special areas for the carnival [1] Group 2 - Flower companies in the city have designed special potted plants like "Ma Shang Dou Lan" and "Ma Shang Hua Kai," integrating traditional zodiac culture with modern gardening aesthetics [2] - During the event, key parks and gardening stations will organize gardening classes and family interactive activities [2] - The carnival will also have an online component, collaborating with platforms like Meituan and JD.com to create themed sections for online purchasing of gardening products [2]

Core Viewpoint - The 2026 Beijing Family Gardening Carnival aims to promote gardening culture and enhance the quality of life for citizens through a series of engaging activities and events, integrating traditional horticulture with modern technology and cultural elements [3][10]. Group 1: Event Overview - The carnival will officially start on January 1, 2026, and run until March 10, 2026, coinciding with major holidays such as New Year's Day, Spring Festival, and Lantern Festival [3]. - The event will involve 23 flower markets, 100 key parks, 100 gardening stations, and 400 key flower shops, creating a city-wide floral celebration [3][4]. - Key venues include the Beijing Flower Trading Center in Fengtai District and the Jingbei Flower World in Changping District, offering diverse experiences for citizens [3]. Group 2: Online Integration - The carnival will also have an online presence through partnerships with platforms like Meituan and JD.com, allowing citizens to purchase gardening products easily [4]. - A "Beijing Flower Viewing and Purchasing Map" will be launched to help citizens find nearby flower shops and gardening stations [5]. Group 3: Floral Diversity - The event will feature floral products from 20 leading enterprises across eight major flower-producing regions in China, including peonies from Shandong and azaleas from Zhejiang, enhancing the festive atmosphere [6]. - Collaborations with cities like Zhangjiakou, Shiyan, and Nanyang will promote resource sharing and improve the quality of gardening products available to citizens [6]. Group 4: Technological Innovation - The carnival will showcase the integration of traditional floral culture with modern technology, including a data network that manages over 3.7 billion data points related to flower production and sales [7]. - Smart gardening displays will be set up in major venues, featuring modern gardening equipment like smart irrigation systems [7]. Group 5: Cultural Integration - The event will include the "2026 Beijing Orchid Culture Carnival" at the Jingbei Flower World, featuring a variety of orchid exhibits and cultural activities [8]. - The integration of floral elements with local culture will be emphasized through various themed activities and competitions [8]. Group 6: Community Engagement - The event aims to lower the technical barriers for gardening by offering workshops and lectures in public spaces, making gardening skills accessible to the public [10]. - The promotion of gardening products in various public spaces, including parks and commercial areas, will enhance the shopping experience for citizens [10].

Group 1 - The rise of "balcony gardening" reflects a shift in consumer attitudes and a pursuit of quality of life, with urban gardening providing emotional value and contributing to related industry development [1][4] - Over 50 million users purchased vegetable seeds online last year, generating sales exceeding 800 million yuan, with continued rapid growth this year [2] - In Jiangsu's Songzhuang Village, nearly 90% of the 700 households are engaged in vegetable seedling production, with online sales thriving and a variety of high-end seedlings being introduced [3] Group 2 - The demand for seedlings is approximately ten times that of fruit, indicating a strong market for home gardening supplies [2] - Innovative gardening equipment, such as multi-layer hydroponic towers and automated planting systems, is gaining popularity, enhancing the home gardening experience [3][4] - The integration of agricultural elements into urban landscape design is encouraged to promote urban landscape agriculture and maximize the functionality of public spaces [4]