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格力、小米“空调二哥”之争再现口水战,小米空调2030年冲刺行业第二
Xin Lang Cai Jing· 2025-08-27 15:07
"这段时间,跟团队一起讨论大家电未来5年的战略,再次明确了2030年进入大家电头部品牌的目标,空 调业务做到中国市场前二。"卢伟冰表示。 智通财经记者 周玲 面对舆论的发酵,8月18日晚,格力电器市场总监朱磊在微博上发文反击"小米空调线上销量超越格 力"说法,称"我们也去奥维云网查了下,公开的数据和那几张截图并不一样。按照同样的查询条件7月 线上市场格力仍然保持领先。" 智通财经记者也查询了奥维云网的数据,查询结果显示:7月份线上空调市场份额第一名为美的 (19.98%)、第二名为格力(16.41%),第三名为小米(13.50%)。小米市场份额与格力电器还有近 三个百分点差距。 不过,目前看,格力电器和小米双方都不愿意接受自己的第三名。 8月27日,卢伟冰最新发文称,小米第二季度科技家电收入增速66%,其中空调增速60%。 一个礼拜过去了,围绕"谁是线上空调第二名"格力和小米依然口水不断,谁也不服谁! 8月27日,小米集团公关部总经理王化在社交平台上转发了格力和小米空调排名争议以及双方产品比较 的相关截图,并附了一首"打油诗":三年新物当旧骸,数据罗盘任调改。刻舟求剑十五载,自家产品认 不来。不争朝夕争口水, ...
到底谁是线上空调第二名?格力市场总监晒图:格力依旧领先小米
Feng Huang Wang· 2025-08-19 01:56
Core Viewpoint - The competition in the air conditioning market is intensifying, with Xiaomi reportedly surpassing Gree in online sales, although Gree disputes this claim based on its own data analysis [1][2]. Group 1: Market Share Data - In July, Xiaomi's online market share reached 16.71%, while Gree's was 15.22%, placing Xiaomi in second and Gree in third [1]. - Midea remains the market leader with a share of 19.98% [2]. - Xiaomi's average price for air conditioners was reported at 2,613 yuan, reflecting a year-on-year increase of 11.37% [1]. Group 2: Company Responses - Gree's marketing director, Zhu Lei, publicly refuted Xiaomi's claims, stating that Gree still leads in the online market according to their data [2]. - Xiaomi's executives expressed gratitude for the support received, highlighting their commitment to quality growth in the home appliance sector [2]. Group 3: Industry Dynamics - The air conditioning market is characterized by a differentiation in strategies, with Xiaomi focusing on cost-effective products while Gree targets the mid-to-high-end segment [2]. - Gree emphasizes its long-standing customer satisfaction, having ranked first in customer satisfaction for 16 consecutive years according to the China Standardization Research Institute [2][3].
到底谁是线上空调第二名?格力市场总监晒图反击:格力依旧领先小米
Xin Lang Cai Jing· 2025-08-18 23:18
到底谁才是今年7月份线上空调市场的第二名?小米还是格力? | 27 62 | 今天盘地元更新了7月中国空调线上份额数据:小米 | 超销品牌 | 行业玻璃 | 产品精选 | 哈赫孙协 | 畅销品牌 | 产品趋势 | Frankla | 电机 | 业小结 | 行业提模 | 给豚乱 | 已经超越格力,位居第二了。 | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | -- 院春哥XCG | 中美连 | 7月全渠道第三,线上渠道第二,不得不说小米空调 | 市占。 同比增减: | 品牌 | 均价 | 阴比: | 图院 | 市占,同比增减; | 均价 | 同比: | #小米空调线上销量超越格力# | 势头直的太猛了。 | | | | | | | | | 今天具繪云更新了7月中国空调线上份额数据:小米已 | 黑豹 | 19.98% -1.37% 1 | / 3101元 | +11.99% | 费的 | 1 ...