Core Viewpoint - The "Beijing Action Plan for Deepening Reform and Boosting Consumption" aims to enhance residents' income and reduce financial burdens through various strategies [1] Group 1: Income Growth Strategies - The plan emphasizes promoting reasonable growth in wage income and implementing an employment-first strategy to achieve high-quality and sufficient employment [1] - It proposes to improve the minimum wage adjustment mechanism and raise the minimum wage standard in a scientific and reasonable manner [1] Group 2: Wealth Management and Investment - The action plan seeks to broaden channels for property income by supporting stock exchanges and securities firms to diversify trading products [1] - It encourages listed companies to reasonably increase dividend rates and promotes asset management institutions to enhance the supply of investment products [1] Group 3: Agricultural Development - The plan includes measures to increase farmers' income by improving the efficiency of modern urban agriculture and ensuring stable production of grain and key agricultural products [1] - It focuses on supporting leading agricultural enterprises and accelerating the development of leisure agriculture and rural tourism [1]

以下文章来源于申万宏源宏观 ，作者赵伟 屠强等 申万宏源宏观 . 申万宏源证券研究所 | 宏观研究部 作者： 赵 伟 申万宏源证券首席经济学家 屠 强 资深高级宏观分析师 贾东旭 高级宏观分析师 侯倩楠 宏观分析师 联系人： 屠强、耿佩璇 摘要 一问："促消费"政策历史回顾？全国促消费针对大宗商品，地方以消费券为主，政策效果显著。 稳增长压力较大、外需承压时期，扩内需、促消费通常成为政策重要着力点。 我国促消费政策，或可分 为直接财政补贴，例如下乡补贴、以旧换新补贴、消费券等；间接支持政策，典型如汽车购置税减免、 假期高速公路通行费减免等。中央财政补贴的全国促消费力度更大、重点针对汽车和家电等大宗消费， 地方促消费以消费券为主、支持领域更多元。 首轮"下乡"政策效果显著，既与央地财政补贴有关，也得益于基础设施完善及长期制度改革。 2007-2012 年，央地累计投入补贴资金765亿元用于家电、汽车"下乡"。除补贴外，"户户通电"和无电户通电工程为 推行家电下乡奠定电力设施基础。同时2006年全面取消农业税后，农民一年减负约1250亿元；后续"四万 亿"计划亦为农民工"增收"，2010-2011年农民工人均收入 ...

Core Viewpoint - The article emphasizes the importance of consumption promotion policies in the context of economic growth pressures and external demand constraints, highlighting the need for effective measures to stimulate domestic consumption and improve residents' income and spending capacity [2][3][32]. Group 1: Historical Review of Consumption Promotion Policies - China's consumption promotion policies can be categorized into direct fiscal subsidies (e.g., rural subsidies, trade-in subsidies, consumption vouchers) and indirect support policies (e.g., tax exemptions) [2][11]. - The first round of rural subsidies (2009-2012) had significant effects, with a total of 765 billion yuan invested, leading to sales of 6,597.6 billion yuan, achieving a fiscal multiplier of 8.6 [24][27]. - Local governments primarily use consumption vouchers to stimulate various sectors, including tourism and dining, with funding sources from local finances and businesses [19][21]. Group 2: Factors Restricting Consumption - Short-term constraints on consumption recovery include slow income recovery and supply-side limitations, with property and transfer income only recovering to about 75% of pre-pandemic levels [4][40]. - Structural unemployment and damaged household balance sheets further limit consumption, with housing loans constituting 53.8% of total loans, making residents sensitive to housing price fluctuations [48][50]. - Long-term demographic changes, such as aging populations and mismatched supply and demand in services, pose additional challenges to consumption growth [5][53]. Group 3: Expectations for Consumption Promotion - Future consumption policies are expected to focus on increasing income and reducing expenses, with an emphasis on improving the social security system and developing the service sector [6][64]. - The government aims to enhance service consumption, with policies potentially expanding to include subsidies for sectors like dining, accommodation, and tourism [66][69]. - Improving income distribution and social security mechanisms is anticipated to play a significant role in boosting consumption in the medium to long term [74][76].