2026年市场营销策略如何定调，茅台酒的产品结构和价格明年将如何调整、渠道如何市场化等等，这些 问题都得到了贵州茅台方面的披露和解读……这场茅台酒的全国经销商联谊会信息量有点大。 12月28日下午，2026年贵州茅台酒全国经销商联谊会在贵阳举办，南都湾财社-酒水新消费指数课题组 记者在现场了解到，贵州茅台对茅台酒2026年市场营销进行了定调："坚持以消费者为中心，全面推进 茅台酒营销市场化转型。" 南都湾财社记者还在现场注意到，明年为实现这个营销工作首要目标，茅台酒将在产品、价格、渠道及 服务等方面作出了部署，其中针对茅台酒产品结构及价格等方面作出了定调：茅台酒打造更加稳固 的"金字塔"型产品体系；同时要尊重市场经济规律和消费者的选择，让产品价格随行就市。 茅台集团党委书记、董事长陈华。（受访者供图） "面对行业整体承压的严峻形势，茅台广泛深入一线调研，审慎研判市场形势，围绕场景、客群、服 务'三个转型'，聚焦'渠道有动力推、消费者有意愿买'的核心目标，持续加大费用投入，大力开展市场 活动，厂商团结一心、协同联动，有效地开拓了场景，扩大了需求，稳住了茅台酒市场的基本面。" 陈华表示，当前白酒行业整体上仍处于深 ...

提及公司上半年市场营销策略，江山股份董事兼总经理孟长春表示，他们确立"销售第一"的核心导向， 激励销售团队全力开拓市场、提升份额。同时，该公司还加强与跨国公司的业务对接合作，以此增强品 牌影响力。 江山股份董事长王利表示："2025年上半年，我们依托技术、渠道及配套等优势积极开拓市场。一方 面，通过坚持精准营销策略，创新营销策略和模式，销售收入同比实现增长;另一方面，在降本增效领 域成效显著，不仅优化采购管理体系以达成显著降本，还持续推进技术革新，借助工艺优化与资源循环 利用，提升资源转化效率，实现原料与能源的降耗降本。" 中化新网讯 近日，南通江山农药化工股份有限公司(以下简称江山股份)召开半年度业绩说明会，上半年 实现营业收入33.59亿元，同比增长6.07%;归属于上市公司股东的净利润3.38亿元，同比增长98.18%。 ...

Core Viewpoint - Puma, referred to as the "eternal third," is struggling to regain its competitive edge in the sportswear market, facing ongoing losses and declining sales despite efforts to diversify its product offerings [2][3]. Financial Performance - Puma has issued a profit warning, predicting losses for 2025 and lowering its annual sales forecast, with a projected decline of at least 10% after currency adjustments [3]. - In 2024, Puma's revenue grew by 4.4% to €8.817 billion, but net profit fell by 7.6% to €282 million. In 2023, sales increased by 6.6% to €8.6017 billion, while net profit dropped by 13.7% to €304.9 million [3]. - The company attributes its declining performance to weak sales and the impact of U.S. tariffs on gross profit [3]. Market Position and Competition - Puma ranks behind Nike and Adidas in global revenue, with Nike's revenue at $46.3 billion and Adidas at €23.683 billion for the fiscal year 2025 [5]. - The global athletic footwear market is projected to reach approximately $147.2 billion in 2024, with a year-on-year growth of 5% [3]. - Competitors like Adidas and Lululemon have reported significant revenue growth, outperforming Puma [3]. Brand Strategy and Challenges - Puma is facing challenges in the sportswear market, where leading brands dominate the mass market while niche brands target high-end customers, leaving Puma in a difficult position [4]. - The company has struggled to maintain its historical strength in football, losing market share to Nike and Adidas, which have made substantial investments in sponsorships and athlete endorsements [6][7]. - Despite recent efforts to regain footing in football, including securing contracts with the Portuguese national team and becoming the official ball supplier for the Premier League, Puma's path to recovery remains challenging [8]. Expansion Efforts - Puma is also attempting to re-enter the basketball market and has launched new products aimed at the running segment, including the FAST-R NITRO ELITE running shoe [9][10]. - The company has initiated a cost efficiency plan called "Nextlevel," aiming to generate €75 million in one-time costs by 2025, which includes closing unprofitable stores [10]. - In China, Puma is accelerating its market strategy by appointing experienced executives to enhance its presence and product offerings [11].

Core Insights - The 29th Guangdong-Hong Kong-Macao Greater Bay Area Auto Show was highly successful, attracting over 450,000 visitors and generating more than 4 billion yuan in pre-orders for over 16,000 new cars [1] - Despite the strong attendance, traditional automakers like Mercedes-Benz, BMW, and Audi (BBA) are facing significant sales declines, with each experiencing over a 10% drop in Q1 sales year-on-year [1] - New energy vehicle companies, particularly Xiaopeng, are showing stronger performance, with Xiaopeng's new model generating 20,000 new orders in just one week after its launch [6][7] Group 1: Industry Performance - New energy vehicle companies have achieved over 30% of their annual sales targets by May, with only Xiaopeng meeting the timeline expectations for 2025 [1] - In contrast, traditional automakers like BBA are struggling, with their sales figures declining significantly compared to the previous year [1][2] - The auto show highlighted the need for BBA to innovate in marketing strategies to compete effectively with new energy vehicle companies [6][7] Group 2: Marketing Strategies - BBA's traditional marketing tactics, such as celebrity endorsements and price reductions, are becoming less effective compared to the innovative strategies employed by new energy vehicle companies [2][6] - Xiaomi's unique approach of using limited edition bottled water to attract visitors proved to be more effective than traditional celebrity endorsements [4][6] - Xiaopeng's successful use of celebrity endorsement with Ouyang Nana significantly boosted its visibility and sales, demonstrating the importance of effective marketing in the current competitive landscape [6][7] Group 3: Product Development - Mercedes-Benz and Audi showcased their latest localized products at the auto show, while BMW struggled to present compelling new offerings beyond price cuts [7][12] - Audi's new E5 Sportback and Mercedes-Benz's long-wheelbase CLA are positioned to enhance their market presence with advanced technology and local partnerships [9][11] - BMW's new models, including the X3, are facing declining sales and significant discounts, indicating a need for a complete overhaul of their product strategy [12]