技术长期主义

Search documents
观车 · 论势 || 为坚守技术长期主义的勇气与担当点赞
Zhong Guo Qi Che Bao Wang· 2025-05-15 01:19
Core Viewpoint - The declaration by Great Wall Motors' president, Mu Feng, to "never engage in range-extended technology" signifies a commitment to long-term strategies over short-term gains in the automotive industry [1][4]. Group 1: Company Strategy - Great Wall Motors is choosing to focus on hybrid technology, which is more complex but aligns with long-term industry trends and consumer needs, rather than opting for the simpler, more popular range-extended technology [1][2]. - The company’s decision reflects a deep understanding of technological pathways, market demands, and policy directions, showcasing a balance between innovation and consumer expectations [1][4]. Group 2: Industry Context - Many automotive companies are currently adopting range-extended technology due to its lower technical barriers and higher market acceptance, driven by the success of brands like Li Auto and AITO [1][2]. - The industry is experiencing a trend of companies quickly following profitable technologies without a long-term vision, leading to homogenization and a lack of true innovation [3][4]. - Great Wall Motors' approach serves as a model for the industry, emphasizing the importance of strategic determination and technological confidence in navigating the evolving automotive landscape [3][4]. Group 3: Technological Insights - Hybrid technology, while more expensive and complex, offers superior user experience and aligns with energy-saving policies, making it a forward-looking choice for manufacturers [2][4]. - Great Wall Motors has invested significantly in core technologies such as traditional fuel engines, transmissions, and new energy batteries, which provides the foundation for rejecting shortcuts like range-extended technology [2][3].
格力电器用财报诠释“技术长期主义者”胜利
凤凰网财经· 2025-05-01 11:34
Core Viewpoint - The article highlights Gree Electric's financial performance in 2024, showcasing a shift from scale-driven growth to value creation, emphasizing the importance of sustainable development and technological innovation in a competitive market [1][3][8]. Financial Performance - Gree Electric reported a total revenue of 1900.38 billion yuan in 2024, a decrease of 148.16 billion yuan from 2039.79 billion yuan in 2023, while net profit increased by 31.67 billion yuan to 321.85 billion yuan, reflecting a year-on-year growth of 10.91% [1][3]. - The company announced a cash dividend of 20 yuan for every 10 shares, demonstrating its commitment to returning value to shareholders [1]. Market Strategy - Gree Electric's strategy focuses on maintaining profitability despite a declining revenue trend, with a gross margin of 34.91% in its consumer electronics segment, which remains among the highest in the industry [4]. - The company has transformed its marketing approach by controlling costs through channel reforms and investing in technology to achieve brand premium [4][6]. Technological Innovation - Gree Electric emphasizes long-term technological accumulation over short-term market share battles, with 48 research achievements recognized as "internationally leading" and over 130,000 patents filed [6][7]. - The company leads the global market in split air conditioning retail volume and has maintained its position in the central air conditioning market for 13 consecutive years [6]. Industry Positioning - Gree Electric's approach serves as a model for the industry, advocating for a shift from price competition to technology-driven differentiation, which is essential for the health of the market ecosystem [5][8]. - The company is expanding into high-value sectors such as industrial products and green energy, which accounted for 9.12% of its revenue in 2024, showing a 0.8% year-on-year growth [7]. Global Expansion - Gree Electric is actively pursuing international markets, with a 13.25% increase in overseas revenue in 2024, exporting to over 190 countries and regions, and achieving a 70% share of its export revenue from its own brands [7].