抵制内卷式竞争

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超10万家!最高5万元!美团官宣
Jing Ji Wang· 2025-08-06 07:39
Group 1: Meituan's Support for Small Merchants - Meituan has launched a support plan for small merchants, providing financial assistance to help more small restaurants achieve stable growth [1] - By the end of this year, Meituan aims to cover over 100,000 small restaurants with its support funds, with a maximum assistance of 50,000 yuan per store [1] Group 2: Industry Competition and Regulation - Major food delivery platforms Meituan, Ele.me, and JD.com have announced a joint effort to resist "involution" competition and maintain a healthy industry ecosystem [3] - The platforms' statements align with recent regulatory requirements, emphasizing the need to standardize subsidy behaviors, oppose involution, and improve service quality [4] - The State Administration for Market Regulation has urged these platforms to comply with various laws and regulations, promoting a win-win ecosystem for consumers, merchants, delivery riders, and platform companies [4] Group 3: JD.com's Discount Supermarket Strategy - JD.com is set to open five discount supermarkets in Jiangsu and Hebei, utilizing its supply chain advantages to operate large stores with a wide range of SKUs [4] - The first store in Zhuozhou will cover an area of 5,000 square meters and offer over 5,000 high-quality daily goods at prices generally lower than market rates [6] - JD.com's discount supermarket model is distinct from existing small-format discount stores, focusing on large-scale operations and direct sourcing from producers [6] Group 4: Market Trends in Discount Supermarkets - The discount supermarket format is gaining traction, with various companies, including traditional supermarkets and snack brands, entering the market [6] - Research indicates that discount supermarkets are expanding rapidly, with both snack brands and regional retailers transforming traditional supermarkets into discount formats [7] - There is significant potential for optimization in the discount supermarket sector, as leading snack brands have already established a large number of stores and possess advantages in funding, talent, and supply chains [7]
北京市餐饮行业协会发布发布抵制“内卷式”竞争相关倡议书
Bei Jing Shang Bao· 2025-08-05 11:14
Core Viewpoint - The Beijing Catering Industry Association has issued a proposal to jointly resist "involution-style" competition to maintain fair market order, emphasizing that such competition disrupts market order, harms consumer rights, squeezes reasonable profit margins, and undermines sustainable industry development [1] Group 1: Resisting Irrational Competition - Companies are urged to adhere to pricing and subsidy norms, avoiding predatory pricing below cost and coercive trading practices [2] - There is a call to ensure quality and service by complying with national laws and standards, avoiding misleading practices such as false advertising and hidden fees [2] - The proposal emphasizes the importance of maintaining business reputation and integrity, resisting malicious actions that damage the industry's image [2] Group 2: Enhancing Core Competitiveness - Companies are encouraged to abandon short-sighted price competition and focus on maintaining reasonable profit margins [3] - The emphasis is on value creation and innovation, directing resources towards technology development, product upgrades, and service optimization [3] - Building differentiated competitive advantages through precise market positioning and enhancing user experience is highlighted as a key strategy [3] Group 3: Strengthening Self-Discipline - Companies should conduct regular compliance self-checks against relevant laws and industry standards to identify and rectify potential risks [4] - Establishing a robust internal compliance management system and providing employee training on compliance is recommended [4] - There is a call for companies to voluntarily accept social supervision and enhance operational transparency [4] Group 4: Collaborative Governance - The proposal advocates for maintaining symbiotic relationships within the supply chain, ensuring fair transactions and timely payments [5] - Companies are encouraged to fulfill social responsibilities by providing safe working conditions and promoting sustainable practices [5] - Participation in industry self-regulation and standard enhancement activities is encouraged to elevate overall industry quality [6]