Core Insights - The retail industry in Jinan is undergoing significant transformation as major supermarket chains adapt to the new retail wave through innovative business models and supply chain restructuring [1][7] Group 1: New Retail Strategies - Supermarkets are shifting from merely selling products to offering experiential shopping environments, enhancing customer engagement through scene-based consumption [2][3] - Yonghui Supermarket's recent transformation has led to a sales increase of over 400% and a customer traffic increase of more than 150% after implementing a "Pang Donglai-style" adjustment [2][5] - Hema Fresh is integrating shopping with dining experiences, offering a variety of ready-to-eat options and fresh food, catering to the fast-paced urban lifestyle [3][4] Group 2: Store Adjustments and Innovations - Traditional supermarkets are undergoing significant renovations to improve customer experience, with examples like Jiajiayue introducing open kitchen areas and new product lines [5][6] - Jiajiayue has replaced approximately 40% of its homogenized products based on consumer data analysis, resulting in a 20%-30% increase in average sales post-renovation [5][6] - Dazhonghua is leveraging online platforms to enhance customer convenience, allowing for real-time price synchronization and rapid delivery, thus reducing operational costs [6] Group 3: Market Dynamics and Competition - New retail players like Sam's Club and Hema Fresh are rapidly expanding in Jinan, while local brands like Hualian Supermarket are struggling with declining sales and store numbers [7][8] - Hualian Supermarket reported a 5% decline in sales to 2.81042 billion yuan in 2024, alongside a 4.5% decrease in the number of stores [7][8] - The traditional supermarket sector is facing challenges from e-commerce and new shopping channels, prompting a shift from store closures to renovations aimed at enhancing the shopping experience [8] Group 4: Future Directions - Experts suggest that traditional supermarkets should focus on four key areas for transformation: upgrading experiences, innovating services, integrating digital solutions, and incorporating cultural elements into their offerings [8]