成都大学影视与动画学院副院长代钰洪介绍，当前数字经济与文旅深度融合，西南地区凭借丰富的文化 资源、精准的政策扶持和强劲的产业活力，已成为数字内容产业的重要增长极。 米哈游党委副书记、总编辑、公共事务总监夏文婷提出，数字IP的生命力不仅在于构建一个多大的虚拟 世界，而是要和现实的城市、文化建立起互相滋养、共同生长的"共生关系"。文化上，IP可以成为一座 数字桥梁；经济上，IP可以成为激活文旅的新动能；产业上，IP可以成为百业共兴的创业土壤。 本报讯(记者李豪悦)12月27日，第二届传媒科技动漫游戏博览会开幕式暨数字内容产业峰会落地成都。 本次活动以"智媒新生.漫游奇境"为主题，探讨AIGC等技术革命与全球化浪潮下，数字内容产业的发展 方向与未来路径。 中国新闻文化促进会会长、人民日报社原副总编辑张首映表示，传媒科技与动漫游戏之间正在发生深刻 的"化学反应"，走向深度融合、双向赋能，不仅拓宽了各自的发展边界，也为共同讲好中国故事、展现 时代气象凝聚力量。 在活动现场，"智媒新生"数字内容创新生态伙伴计划正式发布，"漫游奇境"2025年度数字内容创新案例 征集、第二届传媒科技动漫游戏博览会全球招商也同步启动。 20 ...

Core Insights - The development of digital IP is a crucial driving force for the growth of urban cultural tourism [1][2] - The success of the animated film "Nezha 2" with a box office of 15 billion yuan has led to a total sales of derivative products exceeding 100 billion yuan, contributing over 200 billion yuan to GDP [1] - The current urban cultural tourism faces issues of homogenization and lack of deep cultural exploration, which can be addressed through the creation of distinctive IP symbols [1][2] Company and Industry Summary - The company specializes in creating CG special effects for major films and emphasizes the importance of digital IP in urban cultural tourism [1][2] - The operational logic for developing digital IP involves systematically analyzing cultural symbols, industry characteristics, and the spiritual core of cities to create differentiated themes [2] - The company utilizes AI technology to enhance the efficiency and speed of IP creation, breaking traditional stereotypes associated with urban IP [2] - The example of the "Orange Dragon" IP from the Miao Autonomous County of Mayang illustrates successful marketing strategies and commercialization through various channels, achieving significant sales [4] - The company recognizes the potential of the Greater Bay Area for cultural industry development due to its vibrant commercial environment and strong manufacturing capabilities [4] - Future support for the cultural industry should focus on talent development and co-creation mechanisms to foster original content and cultivate management talent [5]

Core Insights - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference focused on the integration of film and technology, aiming to explore innovative paths and investment opportunities in the film technology sector [1][25] Group 1: Event Structure - The event consisted of two main segments: thematic discussions and project roadshows, analyzing cutting-edge trends in film technology and showcasing quality industry projects [3] Group 2: Thematic Discussions - Xia Xiaohui, Executive President of Ying Universe Group, shared insights on the innovative paths and commercial value construction of micro-short dramas within the Ying Universe ecosystem [7] - Gong Jiajun, Senior Vice President of Zhuobo Group, discussed how AI technology can empower digital cultural asset trading and global content dissemination, emphasizing the need for a new infrastructure platform to handle the explosive growth of digital content [9] Group 3: Project Presentations - Zheng Yue, head of the investment production center at Guangzhou Happy Time Film Group, introduced projects like "Point to Stop" and adaptations of classic IPs such as "A Chinese Ghost Story" and "The Killer" [12] - Yuan Feng, Chairman and President of Shanghai Fushuo Film and Television Culture, highlighted the rapid growth of internet animation users, reaching 490 million in 2023, with the core user base at 120 million, and projected the Chinese animation industry to exceed 300 billion yuan in total output value by 2024 [16] - Nie Huajun, Chairman and Founder of Shenzhen Rocktech Visual Effects Technology, noted that the derivative sales of "Nezha: Birth of the Demon Child" are expected to surpass 100 billion yuan in 2025, identifying digital IP-centric cultural tourism projects as a blue ocean market [20] Group 4: Industry Collaboration - Guests from various companies, including Hangzhou Yanyan Jiemu Digital Technology and Huoyue Media, showcased innovative and market-potential film technology projects from multiple dimensions such as film production, special effects technology, and digital media [23] - A panel of investment experts provided feedback and guidance on the roadshow projects, facilitating efficient connections between project teams and capital [25]

Core Insights - The article emphasizes the importance of digital transformation in the cultural and tourism industry, highlighting the integration of digital technology to enhance visitor experiences and operational efficiency [1][4][6] Group 1: Digital Transformation in Cultural and Tourism Industry - The Chinese government’s "14th Five-Year Plan" advocates for the deep integration of the digital economy with the real economy, particularly in cultural and tourism sectors [1] - Digital technologies such as online booking, virtual exhibitions, and AI are increasingly being adopted in the cultural tourism industry, improving visitor experiences and operational management [1][4] - The Beijing Dongcheng District is leading efforts in digital transformation by leveraging cultural roots and technology to create a robust digital IP ecosystem that supports economic development [2][4] Group 2: Trends and Opportunities - Cross-industry collaboration is a significant trend, with cultural tourism sites partnering with tech companies to enhance visitor engagement through AR and VR technologies [4][6] - The "Digital Cultural Tourism Industry Development Action Plan" aims to cultivate 100 benchmark digital cultural tourism projects by 2026, with a projected consumption scale exceeding 1.5 trillion yuan [5] - Digital cultural tourism is seen as a way to overcome the limitations of traditional tourism, allowing for a more interconnected and immersive visitor experience [6] Group 3: Challenges and Solutions - The cultural tourism market faces issues of homogenization, with over 60% of digital IPs focusing on similar themes, leading to low visitor satisfaction and repeat purchase intentions [7] - Many cultural tourism enterprises report that significant investments in digital technology do not yield expected results, with 30% indicating that VR/AR projects often fail due to poor user experience [9] - Strengthening copyright awareness and utilizing blockchain technology for IP protection are recommended to mitigate risks associated with digital IP infringement [9][10]