基于对北京商业新版图的调研走访，《蓝皮书》发现，当下北京正以"潮尚消费"为切口，构建兼具国际 范儿与烟火气的消费新生态，真正的好消费是具有时尚、潮流属性的消费，潮流时尚是消费创新破局、 竞争力聚变的现实切口，能够扩大优质消费品和服务供给，助力打造消费新场景。 同时，本届论坛的议程设置紧扣市场脉搏，以时尚消费、宠物经济、潮玩等新消费赛道为焦点，精准回 应行业前沿趋势。来自各领域的头部企业代表将齐聚一堂，分享其在商业模式迭代与用户运营方面的实 战经验与创新范式，为北京商业的转型升级提供可行的路径参考。 论坛现场，"北京十大商业品牌活动"组委会将与宁波银行北京分行签署战略合作协议，共同探索金融服 务如何加速与服务场景融合发展、更好满足消费领域金融服务需求等。 北京商报记者 王维祎 这些变化的背后，是北京商业人面临新环境而做出的快速反应。在本届论坛上，北京商报社将发布年度 调查报告《2025北京商业发展蓝皮书》（以下简称《蓝皮书》），以"潮尚重构消费"为主题，呈现北京 商业消费的新逻辑、新场景与新动能，为首都时尚消费升级提供实践样本。 《蓝皮书》围绕"情绪价值""场景创新""文化跨界"三部分，记录北京消费从"功能满足 ...

以时尚消费为核心的新兴力量，正在深刻塑造城市的商业竞争力，解锁未来发展的无限可能性。由北京市商务局指导，北京市商业联合会和北京商报社联 合主办的2025年度（第十九届）北京商业论坛将于1月16日在北京国际饭店举办。本届论坛以"潮尚聚变·新需求与新供给"为主题，聚焦新兴消费，展望北 京商业新未来。 该报告围绕"情绪价值""场景创新""文化跨界"三部分，记录了北京消费从"功能满足"到 "体验升级"的转变，其中，情绪价值激活消费动能，场景创新拓展 消费空间，文化跨界提升消费能级。调查发现，以潮玩、谷子、演唱会等为主的消费内容成为消费者社交链接，从而达成自我认同和精神满足；特色小店 完成了从点到线再到面的布局，形成了特色的Citywalk路线，成为北京文商旅融合的特色地标打卡地；多种形式的小酒馆和打酒铺成为北京夜经济的承载 体，让酒不再是消费品，而是社交和疗愈的"情绪纽带"；非遗产业通过短视频的窗口，让更多线上、线下观众了解其背后的秘密及商业价值。 基于对北京商业新版图的调研走访，《2025北京商业发展蓝皮书》发现，当下，北京正以 "潮尚消费"为切口，构建兼具国际范儿与烟火气的消费新生 态，真正的好消费是具有时尚、潮 ...

Core Insights - The article discusses the rising trend of cruise tourism in China, highlighting its growth during peak travel seasons and the shift towards cultural experiences as a competitive edge in the market [5][7][19] Market Trends - During the Spring Festival, cruise passenger transport reached 172,000, a year-on-year increase of 145.6%. The May Day holiday saw nearly 30,000 people entering and exiting at the Shanghai cruise port, marking a three-year high [5][7] - The Chinese outbound tourism market is expected to reach 146 million trips in 2024, nearing pre-pandemic levels, with cultural attractions and differences being key factors influencing travel destination choices [7][8] Challenges in the Cruise Industry - The cruise market in China has faced challenges due to homogenization, with similar service offerings and overlapping routes leading to a loss of competitive advantage [7][19] - Price sensitivity among consumers has increased, prompting cruise companies to adopt aggressive pricing strategies, with some routes seeing price drops of 30%-60% during the summer of 2024 [8][17] Cultural Integration - Cruise brands are increasingly focusing on cultural crossovers, launching themed travel products related to traditional culture and popular IPs to attract consumers [8][9] - Successful examples include the "Aida Magic City" offering themed voyages centered around Chinese culture and the "MSC Glory" collaborating with cultural figures for a "National Studies" themed cruise [9][19] Family Travel Segment - The family travel segment, particularly "parent-child travel," is becoming a core market for cruises, with 35% of summer orders attributed to this demographic [11][12] - Cruise companies are enhancing their offerings with educational and entertaining activities, transforming cruises into mobile cultural education platforms [11][12] Future Outlook - The cruise industry is experiencing a recovery, but it remains a niche market compared to other travel options in China [13][14] - To achieve significant market breakthroughs, the industry must focus on deepening cultural experiences and ensuring seamless integration of cultural elements into travel experiences [19]

Core Insights - The cruise tourism sector in China is experiencing a resurgence, with significant growth in passenger numbers during peak travel seasons, indicating a shift in consumer interest towards this niche market [1][4][16] - Cultural crossover strategies are being adopted by cruise brands to enhance their offerings and attract a broader audience, moving beyond traditional cruise experiences [7][10][22] Market Trends - During the Spring Festival, cruise passenger transport reached 172,000, a year-on-year increase of 145.6%, and during the May Day holiday, Shanghai's cruise port saw nearly 30,000 inbound and outbound passengers in a single day, marking a three-year high [1] - The Chinese outbound tourism market is projected to reach 146 million trips in 2024, nearing pre-pandemic levels, with cultural and scenic attractions being key factors influencing travel decisions [4] Competitive Landscape - The cruise industry faces challenges from price sensitivity among consumers, leading to significant price reductions of 30%-60% on certain routes during the summer of 2024, with some companies reporting losses in the hundreds of thousands [5][20] - Cultural crossover initiatives are seen as a vital strategy for cruise brands to differentiate themselves in a market plagued by homogenization, with various cultural themes being integrated into cruise experiences [7][10][25] Consumer Behavior - The "family travel" segment is gaining traction, with 35% of summer orders in 2024 attributed to family trips, and educational travel experiences are increasingly popular among parents [11][12] - Cruise products are evolving to include educational and entertaining activities, catering to modern parents' desire for enriching travel experiences for their children [12][14] Future Outlook - The integration of cultural elements into cruise tourism is expected to enhance product appeal, but the industry must ensure that these elements are genuinely integrated into the travel experience to avoid superficiality [22][25] - As the market matures, the focus will need to shift from merely introducing cultural themes to improving service quality and maintaining innovative offerings to avoid a new wave of homogenization [25]