科技与文旅融合

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登封市: 科技盛宴点燃文旅热潮
Zheng Zhou Ri Bao· 2025-10-10 03:47
国庆中秋双节假期,登封市各景区打破"自然风光+历史遗迹"的传统模式,以科技赋能传统、以文 化激活体验,推出了融合前沿科技创新的系列活动,让游客8天假期沉浸式感受嵩山的人文魅力与假日 活力。 除了科技盛宴,假期里登封景区还为游客准备了丰富的文化体验。少林景区"印象少林"功夫迎宾仪 式每日上演,拳法、棍法、刀术轮番登场。嵩阳提灯会则让游客在松影月色中漫步,伴随精彩的舞蹈、 魔术表演,沉浸式感受中式浪漫。 10月2日至3日,嵩山景区以"如愿2025 嵩山圆满"为主题,机器人功夫秀、无人机光影秀两大科技 盛宴率先点燃双节氛围。在少林景区,机器人表演惊艳亮相,机器人精准复刻拳、棍等经典招式,上 演"古今对话"功夫秀,为游客打造了一场传统功夫与前沿科技碰撞的视觉盛宴。 从科技光影到功夫盛宴,双节假期,登封市用多元活动为文旅产业注入新活力,不仅让游客饱览山 水之美、品味文化之韵,更在互动体验中收获了难忘的假日记忆。双节假期旅游市场呈现业态不断创 新、品质稳步提升的景象,取得了良好的经济和社会效果。 "机器人表演中华少林功夫这个创意非常好。感觉一招一式都非常标准,而且富有力量。今天带着 孩子来看,我们都特别开心。"来自开封的 ...
国庆中秋假期激活多元文旅消费
Shang Hai Zheng Quan Bao· 2025-10-08 18:14
美团文旅研究院相关负责人表示,受多元需求和优质新型供给驱动,文旅市场展现出强劲活力。今年节 后的出游热度较去年同期显著提升,意味着假期的带动效应更持久,为"吃住行游购娱"深度旅游提供了 更多可能。 政策效应持续释放 "双节"假期,出境游和入境游市场同样火热。在社交平台上,"挪威2万人口小岛因中国游客堵车""全世 界都知道中国放假了"等话题登上热搜。 国庆中秋假期激活多元文旅消费 (上接1版) "科技与文旅的深度融合也在催生新业态。AI导游、数字人讲解、AR互动等技术手段,使传统节庆焕发 新活力。"孙瑾说。 除了好看和好玩,长假期间,全国多地还举办了特色美食活动,如大连汉堡节、邯郸"邯郸味道"美食消 费周、中山美食文化周等。 "消费券的发放覆盖吃、住、行、游、购、娱等更多行业和领域,充分调动旅游目的地绝大多数企业的 积极性,激发旅游者的消费潜力。"吴丽云说。 去哪儿平台数据显示,国内用户预订了境外4588个城市的酒店,预订量最高的国家包括日本、泰国、韩 国、马来西亚、越南等。入境游方面,韩国、日本、越南、马来西亚、新加坡游客来中国游玩热度高。 从增幅来看,蒙古国游客增幅最快,机票预订量同比增逾9倍,荷兰增逾7倍 ...
A股三大指数收跌,较上日缩量8172亿元!旅游酒店板块大涨,黄金周来袭,先买点旅游股赚路费?
Mei Ri Jing Ji Xin Wen· 2025-09-19 08:16
每经记者|王砚丹 每经编辑|何小桃 赵云 9月19日,A股三大指数集体下跌,截至收盘,上证指数跌0.3%,深证成指跌0.04%,创业板指跌0.16%。沪深京三市全天成交额23494亿元,较上日缩量 8172亿元。全市场超3400只个股下跌。 东莞证券指出,2025年上半年,国内外出游需求保持火热,但旅游消费更加理性,行业竞争仍较激烈。考虑到去年"924"以来国内宏观经济环境改善,政 策重心转向促消费,预计下半年国内旅游出行仍有释放空间。从业绩弹性和长期景气度来看,建议关注需求稳定有增长的部分自然景区如祥源文旅 (600576)、三特索道(002159)、长白山(603099)等;业绩稳定低估值的酒店龙头,如锦江酒店(600754)、首旅酒店(600258)等。 此外,值得一提的是,文旅酒店板块并非与科技板块是此消彼长的关系,实际上,文旅酒店正在努力拥抱科技变革,以实现服务效率提升并提高消费者满 意度。 板块题材上,能源金属、光刻机、教育、旅游及酒店、煤炭、工程机械板块涨幅居前;人形机器人、造纸、创新药、多元金融、液冷服务器板块跌幅居 前。 值得注意的是,2025年的国庆节与中秋节再度"相逢",形成长达8天的超 ...
科技赋能!2025年服贸会文旅融合活力足
Xin Hua She· 2025-09-14 08:35
Group 1: Cultural and Creative Products - A variety of innovative cultural and creative products were showcased, integrating technology and creativity to enhance user experience [1][3] - Notable products include AR building blocks that create 3D models of native Chinese animals and AI-powered panda toys that respond to human emotions [1] - The design of cultural products is increasingly focused on incorporating new technologies and creative ideas, providing deeper cultural recognition and value resonance for audiences [3] Group 2: Enhanced Visitor Services - The introduction of AI digital guides allows visitors to interact and receive personalized information about exhibitions in real-time, enhancing the overall museum experience [4] - The "AI Little Ant ROBOT" offers real-time services such as itinerary planning and multilingual translation, improving navigation and emotional support for tourists [6] - Various technologies, including AI translation devices, aim to solve travel challenges and make cultural experiences more accessible and personalized [6] Group 3: Immersive Audio-Visual Experiences - New technologies are breaking the boundaries between virtual and real experiences, providing audiences with immersive audio-visual content [8] - Interactive XR films and VR projects allow users to engage deeply with narratives, enhancing the overall entertainment experience [8] - The integration of AI and other technologies throughout the cultural and tourism sectors is driving digitalization and innovation, leading to rapid development in the industry [8]
2025服贸会|打开消费新场景 科技赋能文旅新融合
Bei Jing Shang Bao· 2025-09-14 08:21
Group 1 - The core viewpoint of the articles emphasizes the integration of technology in the cultural and tourism sectors, enhancing visitor experiences through immersive and interactive methods [2][4]. - The "New Consumption Forum" held during the service trade fair discussed the potential of technology to create new consumption scenarios and stimulate future consumption in the cultural tourism industry [2]. - The government report for 2025 highlights the development of smart tourism and immersive experiences using technologies like VR, AR, and the metaverse, marking a significant transformation point for the cultural tourism industry [3]. Group 2 - The combination of museums and technology represents a profound transformation centered on the audience, culture, and technology, with digital transformation being crucial for activating cultural resources [3]. - Experts pointed out existing challenges in the initial phase of smart cultural heritage, such as insufficient technological application and the need for improved service experiences, indicating a pressing need for digital upgrades [3]. - Future developments in museums will leverage AI to enhance visitor engagement, provide multilingual services, and personalize experiences, thereby expanding the global influence of museums [4].
科技串古今——文旅产业博览会的硬核与浪漫
Chang Jiang Ri Bao· 2025-09-14 00:51
Group 1: Core Insights - The 2025 China Cultural Tourism Industry Expo showcased the intersection of technology and culture, featuring robots capable of performances, guided tours, and poetry recitation, creating a unique interactive experience for attendees [1][10] - The event highlighted the emergence of immersive experiences in cultural tourism, moving from passive observation to active participation through advanced technologies [10][15] Group 2: Technological Innovations - Various robots demonstrated their capabilities, including family companionship, coffee-making, and guided tours, showcasing the deep integration of technology into daily life [2][9] - The "Photon Xiaozhi" cloud dialogue robot, developed by Guanggu Dongzhi Company, is set to be deployed at Wuhan Tianhe Airport, featuring advanced dance performances trained by experts [5][8] - The introduction of the first MR (Mixed Reality) theatrical tour guide system, "Dark Legend and Monopoly," attracted significant attention, allowing users to experience a dynamic and immersive environment [15] Group 3: Market Opportunities - The expo attracted numerous exhibitors and potential collaborators, indicating a growing interest in integrating cultural resources with technological advancements [5][15] - The immersive 8K dome technology, which allows for seamless transitions between different environments, was globally launched at the expo, appealing to various sectors such as education and tourism [10][15] - The event underscored the potential for robots and immersive technologies to become integral to cultural experiences, public services, and family life, expanding the boundaries of the industry [9][15]
自动驾驶赋能文旅产业融合发展:萝卜快跑助力顺德打造“超级文旅生活圈”
Zhong Guo Jing Ji Wang· 2025-08-27 07:05
Core Insights - The event "Smart City, Joyful Shunde" marks the launch of an innovative model combining food and autonomous driving tourism in Shunde District, Foshan, enhancing the integration of technology and cultural tourism [1][2] - The "RoboQuick Food and Tourism Map" for Lecong was released, along with the opening of the "Shunde Food and Tourism Autonomous Driving Line," connecting over 20 cultural and tourism landmarks [1][2] - The initiative aims to meet the new demands of young people for smart travel and cultural experiences, promoting economic synergy with cultural vitality [1][2] Group 1 - The event is a key step in building an "intelligent travel + cultural tourism" ecosystem in Lecong, with RoboQuick achieving full coverage in the core area of Foshan New City [2] - The autonomous driving experience is seen as a convenient and engaging way to explore Shunde's culinary attractions, appealing to both residents and tourists [2] - The initiative is part of a broader strategy to integrate culture and economy in Shunde, with plans to enhance operational services and further embed RoboQuick into the local tourism ecosystem [2] Group 2 - Future plans include creating a "mobile food and tourism museum" to promote Shunde's intangible cultural heritage, launching a "night tour line" to connect city light shows and night markets, and ensuring seamless connections with public transport [2][3] - RoboQuick aims to empower cultural tourism through technology, establishing a unique travel brand for Foshan that offers richer and smarter experiences for visitors [3]
美景遇上科技 长三角地区“智绘”文旅消费新场景
Shang Hai Zheng Quan Bao· 2025-05-15 18:25
Core Insights - The integration of technology and cultural tourism is enhancing visitor experiences and creating new communication channels between tourists and culture [1][2][3] - The Yangtze River Delta region is implementing collaborative mechanisms among 32 cities to promote the deep integration of tourism with technology, culture, and sports [1][4] - AI-driven solutions are being developed to address challenges in the cultural tourism sector, such as data fragmentation and adaptability [2][3] Group 1: Technology and Cultural Tourism Integration - AI technology is being utilized to create personalized tourist experiences, such as AI tour guides that provide tailored services at landmarks like the Oriental Pearl Tower [1][3] - The launch of the AI+ cultural tourism ecosystem growth plan in Shanghai aims to establish a national AI+ cultural tourism industry base, addressing pain points in AI application [2][4] - Strategic partnerships, such as that between SenseTime and the Dunhuang Contemporary Art Museum, are exploring comprehensive solutions for digital interpretation and cultural IP activation [2][3] Group 2: Policy Support for Cultural Tourism - The Yangtze River Delta is developing a roadmap for smart cultural tourism, with plans to cultivate major platforms and immersive experiences by 2027 [4][5] - Anhui province has initiated a smart tourism innovation action plan focusing on digital transformation and infrastructure development [5] - Shanghai's three-year action plan emphasizes the integration of advanced technologies like AI and blockchain to enhance tourism services and experiences [5]
焦点访谈|3.14亿人次出游、消费超1800亿元……“五一”消费市场亮点解析
Yang Shi Wang· 2025-05-07 13:27
Core Insights - The "May Day" holiday saw over 1.467 billion people traveling across regions, indicating a strong recovery in consumer activity and economic vitality in China [1] - The holiday period showcased a diverse and innovative consumer market, with significant growth in domestic tourism and retail sales [3][10] Group 1: Consumer Trends - Domestic travel reached 314 million trips, a year-on-year increase of 6.4%, with total spending of 180.269 billion yuan, up 8.0% [3] - Key retail and catering enterprises reported a sales increase of 6.3% year-on-year during the holiday [3] - The "old-for-new" sales policy was particularly successful, with significant consumer interest in upgrading household appliances and vehicles [10] Group 2: Technological Integration - The integration of technology in cultural tourism has enhanced consumer experiences, with immersive performances and interactive exhibits becoming popular [5] - The shift of technology from a cost center to a profit center in tourism indicates a growing trend where tech-driven experiences directly contribute to revenue [5] Group 3: Innovative Consumption Scenarios - Unique local events, such as concerts in natural caves and themed markets, have attracted significant visitor interest and spending [7][12] - The rise of "film tourism" has been noted, where locations featured in popular movies see increased foot traffic and sales [7][8] Group 4: International Tourism - The implementation of visa-free policies and tax refund measures has led to a 43.1% increase in foreign visitors during the holiday, with 1.115 million entries recorded [16] - The average stay of foreign tourists has increased to approximately 3.9 days, indicating a shift towards exploring multiple destinations [16] Group 5: Economic Implications - The surge in consumer activity reflects a robust recovery in the Chinese economy, with new consumption scenarios emerging across urban and rural areas [16] - The continuous expansion of the consumer market is expected to provide sustained momentum for economic growth in China [16]
“五一”假期,杭州接待外地游客960万人次
Hang Zhou Ri Bao· 2025-05-06 02:39
Group 1 - The core viewpoint highlights the significant increase in tourism in Hangzhou during the "May Day" holiday, with a total of 16.13 million visitors, representing a 53% year-on-year growth [1] - Hangzhou ranked among the top three popular travel destinations during the holiday, following Beijing and Shanghai, with 9.6 million visitors from outside the city, a 35.4% increase [1] - Key attractions such as the Broken Bridge and Lingyin Temple saw record-high visitor numbers, with the Songcheng scenic area receiving 393,900 visitors over five days, including a peak of 130,400 on May 2 [1] Group 2 - The integration of technology in tourism is showcased through various innovative experiences, such as dancing robots and AI interactive exhibits, enhancing the overall visitor experience [2] - The "County Tour" concept emerged as a popular trend, with rural tourism receiving 1.09 million visitors on May 3, marking a 13.62% increase [2] - The inbound tourism market was activated by favorable visa and tax policies, with Hangzhou's inbound travel orders increasing by 63% and ticket orders rising by 33% during the holiday [2]