9月11日至13日，由广东省文化和旅游厅、中共广东省委金融委员会办公室、中国人民银行广东省分行 主办，广东省南方文化产权交易所承办，中国电信股份有限公司广东分公司、广东省旅游协会投融资专 业委员会、广州市文化产业园区协会协办的"2025广东文化和旅游产业招商暨投融资对接会"在广州成功 举办。 累计吸引全国30个省份超3000个文旅项目参与 据统计，本届广东对接会共有332个文化和旅游项目参加，其中广东省内249个、省外83个，北京、河 南、贵州、山西、山东、河北、内蒙古、广西、新疆、浙江、湖南、上海等12个省（区、市）积极组织 优质项目参会，42个地方政府部门申报招商引资推介。经遴选，共有12个地方政府部门作现场招商引资 推介，32个文旅项目作现场路演。 当天的主会场活动中，中山市、肇庆市、惠州市人民政府依次开展地方文旅产业招商引资专题推介，全 面展示三地文旅资源禀赋、产业发展优势及重点招商项目。中国社会科学院旅游研究中心主任、财经战 略研究院研究员、博士生导师宋瑞等行业权威专家围绕文旅产业发展趋势、金融赋能路径等主题作主旨 演讲，为产业发展提供专业指导。韶关始兴县、广东千古情景区、丹霞山文旅综合体、乌江寨等 ...

Core Viewpoint - The Chaoyang District is showcasing innovative experiences at the Service Trade Fair, combining cultural tourism and finance to create new lifestyle opportunities [1] Group 1: Event Highlights - The event features popular original IPs such as WAKUKU, SIINONO, and Youli, along with limited edition cultural heritage products like Molly [1] - Engaging activities include robot dance performances and presentations from leading AI and GC companies [1] Group 2: Financial Innovations - The introduction of a financial cube for easy foreign currency exchange and convenient payment solutions [1] - The integration of cultural tourism with financial services aims to enhance user experience and promote a trendy lifestyle [1]

Core Viewpoint - Shandong province is developing the "Good Guest Shandong Cultural Tourism Financial Service Brand" to support large-scale cultural tourism projects, addressing financing challenges through innovative long-term loan products [1][4]. Group 1: Project Overview - The "Kongtong Wonderland" project in Yantai is set to be China's first fairy-tale cultural theme tourism island, with a total construction area of 102,600 square meters and a financing requirement of 3 billion yuan [2]. - The project faces challenges in traditional bank financing due to its large investment and long return cycle, making it difficult to repay loans through ticket sales in the short term [2][3]. Group 2: Financial Solutions - To address financing difficulties, the Industrial and Commercial Bank of China (ICBC) established a syndicate involving seven banks to launch the "Good Guest Shandong Cultural Tourism Financial Product," providing a 30-year loan to ease repayment pressure [3]. - Since November of the previous year, ICBC Shandong has issued 325 million yuan in loans for the project, with major structures of the resort hotel and commercial areas nearing completion [3]. Group 3: Financial Support Growth - The "Good Guest Shandong Cultural Tourism Financial Product" has seen significant growth, with an increase of 3.485 billion yuan (31%) since the beginning of the year and a total of 7.227 billion yuan (97%) since the signing of the strategic cooperation agreement [4]. - The number of cultural tourism industry clients served has also increased by 31% compared to before the agreement [4]. Group 4: Tailored Financial Services - A "list management" mechanism has been established to provide personalized financial services for various cultural tourism projects, supporting over 60 key projects in Shandong [5]. - ICBC Shandong has developed financing solutions that utilize ticket revenue as collateral, addressing the lack of fixed asset guarantees typical in cultural tourism projects [5][6]. Group 5: Ongoing Collaboration - The provincial cultural and tourism department plans to strengthen cooperation with financial institutions to enhance the "Good Guest Shandong Cultural Tourism Financial Service Brand" and increase credit support for key projects [6].

Group 1: Industry Overview - The cultural and tourism industry is a key engine for expanding domestic demand, promoting consumption, and benefiting people's livelihoods, as well as a crucial link in facilitating the domestic circulation of the economy [1] - During the "May Day" holiday, domestic travel reached 314 million trips, a year-on-year increase of 6.4%, setting a historical record for the same period [1] - Total spending by domestic tourists during the holiday was 180.27 billion yuan, reflecting an 8% year-on-year growth [1] Group 2: Financial Support for Cultural and Tourism Development - Banks are leveraging the "finance + culture and tourism" trend to inject strong momentum into the high-quality development of local cultural and tourism industries [1] - For example, Hengfeng Bank provided a loan of 500,000 yuan to support the transformation of a local guesthouse in Dali, highlighting the financial sector's role in capitalizing on tourism opportunities [2] - Jiangsu Bank launched various promotional activities to attract young consumers, including discounts and themed travel packages, to stimulate cultural tourism consumption [2] Group 3: New Business Models and Digital Innovations - The emergence of generative artificial intelligence products and digital cultural assets is rapidly fostering new business models in the cultural tourism sector [3] - Jiangsu Bank collaborated with Nanjing Museum to launch products that integrate cultural IP resources with financial services, enhancing user interaction and modernizing traditional cultural elements [3] Group 4: Ecological and Cultural Tourism Initiatives - The Qinhai Lake scenic area in Jiangsu attracted numerous visitors during the holiday, showcasing the dual mission of ecological protection and cultural tourism development [4] - Hengfeng Bank provided a 200 million yuan project loan to support ecological restoration efforts in the Qinhai Lake area, demonstrating the financial sector's commitment to sustainable tourism [4] Group 5: Financial Support for the Film Industry - The film industry, being capital-intensive, relies heavily on sufficient funding for development, prompting banks to provide comprehensive financial services across the entire film production and consumption chain [6] - Industrial and Commercial Bank of China has signed strategic cooperation agreements to support the film industry, offering services from production to consumption [6] - Beijing Bank has provided over 40 billion yuan in financial support to more than a thousand film enterprises, establishing a service matrix covering cinema construction, IP incubation, and production [7]

来源：云南网 农业银行昆明分行紧扣省委"3815"战略发展目标，把文旅产业作为新发展格局下服务经济高质量发展和 支持乡村振兴的重要突破口，精准配置资源，深挖市场、深耕客户、深度服务，通过畅通文旅产业融资 渠道、便捷文旅消费金融服务等实际举措，用金融画笔点染"诗与远方"，让无处不飞花的春城绽放"生 活像花儿一样美"的绚丽光彩。 工笔细描滇池卷，黄金岸线焕新颜 五百里滇池碧波映城，是云南文旅产业的靓丽名片。滇池国家旅游度假区作为云南文旅核心区，当前正 迎来业态升级的关键期。围绕这片黄金发展带，农业银行昆明分行以信贷资源精准投放助推景区品牌焕 新提质，执"文旅+金融"之笔，共绘人城共生、产景交融的生态幸福图景。 坐落于滇池之滨的云南民族村，不仅是国家4A级旅游景区，更是云南少数民族文化风情的生动展示窗 口。2023年，云南民族村提升改造项目跻身云南省重点项目行列，品牌升级和整体提升改造迫在眉睫。 在此关键时期，农行西山支行深入调研，投放3000万元"旅游景区贷"帮助云南民族村进行品牌升级、开 展提升改造。"此次改造，不仅有景区硬件设施的更新换代，还携手法国普德赋文旅集团，立志实现旅 游与科技、文化、创意的深度融合， ...