文旅+百业
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实施六大行动,培育文旅成支柱产业
Xin Hua Ri Bao· 2025-09-04 23:18
Core Viewpoint - Jiangsu's cultural tourism industry is positioned as a pillar industry, with a three-year action plan (2025-2027) aimed at high-quality development to enhance cultural tourism consumption and economic recovery [1][2]. Group 1: Action Plan Overview - The action plan includes six major actions and 22 key tasks focused on enhancing product supply, expanding service consumption, optimizing market environment, and providing policy support [2]. - The plan emphasizes the importance of cultural tourism consumption as a new growth point for the economy, with a year-on-year increase in tourist numbers and spending [2]. Group 2: Consumer Engagement and Market Expansion - The plan aims to create new consumption hotspots by transforming cultural IP into consumer products and developing niche tourism markets such as educational travel and family tourism [3]. - Efforts will be made to enhance tourism experiences through unique offerings like water tourism and themed travel trains [3]. Group 3: Supply-Side Reforms - The rural leisure tourism sector is highlighted as a key area for growth, with initiatives to develop agricultural tourism and promote local cultural events [4]. - The plan seeks to deepen supply-side reforms to strengthen the advantages of local tourism products [4]. Group 4: Integration of Industries - The action plan promotes the integration of cultural tourism with various industries, enhancing the value chain and extending the tourism experience [5]. - Initiatives like themed travel routes linked to local sports events are expected to drive tourism and consumer engagement [5]. Group 5: Policy Innovation and Infrastructure Development - The plan emphasizes policy innovation to create a supportive environment for cultural tourism, including financial support and improved public services [7]. - Transportation infrastructure is being developed to support tourism, with numerous themed service areas and public transport routes established [8].
江苏出台文件:发挥“苏超”撬动效应 策划“跟着‘苏超’去旅行”主题旅游线路
Zhong Guo Xin Wen Wang· 2025-09-04 07:04
Core Viewpoint - The Jiangsu Provincial Government has introduced a three-year action plan (2025-2027) aimed at promoting high-quality development in the cultural tourism industry, leveraging the "Su Super" football league to enhance tourism experiences and offerings [1][2]. Group 1: Action Plan Overview - The action plan includes six major actions with 22 key tasks, focusing on quality product supply, expanding consumer services, optimizing market environment, and providing policy support [1]. - The plan aims to enhance various tourism formats such as "performance + tourism," "exhibition + tourism," and "film + tourism," with a goal of increasing visitor numbers to registered museums to 150 million by 2027 [2]. Group 2: Economic Impact and Growth - In the first eight months of this year, Jiangsu Province saw a 10.43% increase in tourist numbers and a 9.94% rise in tourist spending, with UnionPay's off-site cultural tourism consumption growing by 14.86% [1]. - The action plan emphasizes the development of night economy initiatives, including night tours and cultural performances, which have already led to a 25% increase in nighttime consumption around popular museums [2][3]. Group 3: Cultural and Tourism Integration - The plan seeks to create themed travel routes linked to the "Su Super" league and develop unique cultural IPs based on local literature and history, such as "Dream of the Red Chamber" and "Journey to the West" [2]. - It also aims to enhance water-based leisure tourism by developing more boat and cruise tours, promoting the "Water Charm Jiangsu" cultural tourism brand [2]. Group 4: Technological Advancements - The action plan focuses on the development of new business formats in digital entertainment and smart tourism, including VR experiences and AI-driven services, to attract more visitors [3].
用无人机给山上民宿客人送外卖
Su Zhou Ri Bao· 2025-08-16 00:18
Group 1 - The seventh Grand Canal Cultural Tourism Expo opened with 152 well-known domestic cultural tourism brands showcasing new business models and experiences in the cultural tourism industry [1] - The exhibition area for the Grand Canal Cultural Tourism Industry reached 11,500 square meters with a total of 90 booths, including 33 special booths [1] - The expo featured four major sections: Grand Canal technology cultural tourism products, Grand Canal tourism product transactions, Grand Canal agricultural cultural tourism transactions, and Grand Canal film and cultural transactions [1] Group 2 - Notable exhibitors included companies from various sectors such as intelligent manufacturing, low-altitude cultural tourism, XR and VR immersive experience brands, digital content production companies, and tourism enterprises [1] - The "Cloud Realm Tour" digital cultural tourism brand from the Taicang Zhongke Information Technology Research Institute attracted attention with innovative products like interactive theaters and cultural VLOG systems [2] - Wuxi Xiling Zhihang Technology Co., Ltd. is a new company utilizing drones for logistics in cultural tourism, demonstrating significant advantages in delivering goods to hard-to-reach areas [2]