文旅产业是综合性产业，文旅消费具备"乘数效应"，是扩大内需、拉动经济的重要引擎。"十四五"以 来，山东持续深化文旅融合，推进文旅高质量发展，文旅产业重要支柱地位进一步彰显。 从一张车票解锁全域景区、食宿优惠，到新项目、新业态不断涌现，山东将"文旅＋百业""百业＋文 旅"的融合理念转化成齐鲁大地上的生动实践。数据显示，今年1—10月份，全省接待国内外游客8.6亿 人次、同比增长10.5%，实现旅游总收入10665.7亿元、同比增长11.2%，再创新高。 票根成了"金钥匙" 小凭证实现消费联动 日前，"2025年度十大新词语"发布，"票根经济"入选。中国国家语言资源监测与研究中心的解释 为，"票根经济"的兴起，不仅让电影票、演出票等传统票根焕发新生，电子票务凭证也融入AR技术、 区块链等高科技元素，进一步激活了链式消费潜力。 其实，在山东，票根早已不再是"一次性消费凭证"，而是被赋予了串联多元消费场景的全新价值。山东 通过对"票根经济"的持续探索，让流量真正转化为留量。 今年9月19日至21日，周杰伦嘉年华世界巡回演唱会在济南热力开唱，作为华北唯一站点，演唱会自官 宣以来便备受瞩目，吸引全国各地超30万歌迷相聚泉 ...

Core Viewpoint - Jiangsu's cultural tourism industry is positioned as a pillar industry, with a three-year action plan (2025-2027) aimed at high-quality development to enhance cultural tourism consumption and economic recovery [1][2]. Group 1: Action Plan Overview - The action plan includes six major actions and 22 key tasks focused on enhancing product supply, expanding service consumption, optimizing market environment, and providing policy support [2]. - The plan emphasizes the importance of cultural tourism consumption as a new growth point for the economy, with a year-on-year increase in tourist numbers and spending [2]. Group 2: Consumer Engagement and Market Expansion - The plan aims to create new consumption hotspots by transforming cultural IP into consumer products and developing niche tourism markets such as educational travel and family tourism [3]. - Efforts will be made to enhance tourism experiences through unique offerings like water tourism and themed travel trains [3]. Group 3: Supply-Side Reforms - The rural leisure tourism sector is highlighted as a key area for growth, with initiatives to develop agricultural tourism and promote local cultural events [4]. - The plan seeks to deepen supply-side reforms to strengthen the advantages of local tourism products [4]. Group 4: Integration of Industries - The action plan promotes the integration of cultural tourism with various industries, enhancing the value chain and extending the tourism experience [5]. - Initiatives like themed travel routes linked to local sports events are expected to drive tourism and consumer engagement [5]. Group 5: Policy Innovation and Infrastructure Development - The plan emphasizes policy innovation to create a supportive environment for cultural tourism, including financial support and improved public services [7]. - Transportation infrastructure is being developed to support tourism, with numerous themed service areas and public transport routes established [8].

Core Viewpoint - The Jiangsu Provincial Government has introduced a three-year action plan (2025-2027) aimed at promoting high-quality development in the cultural tourism industry, leveraging the "Su Super" football league to enhance tourism experiences and offerings [1][2]. Group 1: Action Plan Overview - The action plan includes six major actions with 22 key tasks, focusing on quality product supply, expanding consumer services, optimizing market environment, and providing policy support [1]. - The plan aims to enhance various tourism formats such as "performance + tourism," "exhibition + tourism," and "film + tourism," with a goal of increasing visitor numbers to registered museums to 150 million by 2027 [2]. Group 2: Economic Impact and Growth - In the first eight months of this year, Jiangsu Province saw a 10.43% increase in tourist numbers and a 9.94% rise in tourist spending, with UnionPay's off-site cultural tourism consumption growing by 14.86% [1]. - The action plan emphasizes the development of night economy initiatives, including night tours and cultural performances, which have already led to a 25% increase in nighttime consumption around popular museums [2][3]. Group 3: Cultural and Tourism Integration - The plan seeks to create themed travel routes linked to the "Su Super" league and develop unique cultural IPs based on local literature and history, such as "Dream of the Red Chamber" and "Journey to the West" [2]. - It also aims to enhance water-based leisure tourism by developing more boat and cruise tours, promoting the "Water Charm Jiangsu" cultural tourism brand [2]. Group 4: Technological Advancements - The action plan focuses on the development of new business formats in digital entertainment and smart tourism, including VR experiences and AI-driven services, to attract more visitors [3].

Group 1 - The seventh Grand Canal Cultural Tourism Expo opened with 152 well-known domestic cultural tourism brands showcasing new business models and experiences in the cultural tourism industry [1] - The exhibition area for the Grand Canal Cultural Tourism Industry reached 11,500 square meters with a total of 90 booths, including 33 special booths [1] - The expo featured four major sections: Grand Canal technology cultural tourism products, Grand Canal tourism product transactions, Grand Canal agricultural cultural tourism transactions, and Grand Canal film and cultural transactions [1] Group 2 - Notable exhibitors included companies from various sectors such as intelligent manufacturing, low-altitude cultural tourism, XR and VR immersive experience brands, digital content production companies, and tourism enterprises [1] - The "Cloud Realm Tour" digital cultural tourism brand from the Taicang Zhongke Information Technology Research Institute attracted attention with innovative products like interactive theaters and cultural VLOG systems [2] - Wuxi Xiling Zhihang Technology Co., Ltd. is a new company utilizing drones for logistics in cultural tourism, demonstrating significant advantages in delivering goods to hard-to-reach areas [2]