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宝马豪掷百亿欧元推出“新世代”电动车iX3 能否扭转在华颓势?
智通财经网· 2025-09-05 11:16
Core Viewpoint - BMW AG has launched its first model from the new electric vehicle series, the iX3 SUV, to regain its leading position in the automotive engineering sector against Chinese competitors and Tesla [1] Group 1: Product Launch and Features - The iX3 SUV features advanced software systems, ultra-fast charging technology, and a new design style, marking the beginning of BMW's "Neue Klasse" electric vehicle series [1] - The iX3 has a maximum range of 805 kilometers (approximately 500 miles) and can recharge for 372 kilometers of range in just 10 minutes, outperforming Tesla's Model Y, which has a maximum range of 622 kilometers [2] - The starting price of the iX3 will be below 70,000 euros [2] Group 2: Market Context and Strategy - The automotive industry is undergoing significant changes, with rising costs due to tariffs and aggressive competition from Chinese electric vehicle manufacturers in the European market [1] - BMW's sales in China for the BMW and MINI brands have declined by 15% year-on-year, prompting the launch of the "Neue Klasse" series to reverse this trend [2] - BMW is collaborating with Chinese partners like DeepSeek, Huawei, and Alibaba to create models that better meet the needs of Chinese consumers [2] Group 3: Future Plans - The iX3 is just the beginning, as BMW plans to launch a new electric sedan next year and upgrade most of its models with "Neue Klasse" technology within the next two years [2] - BMW has invested over 10 billion euros (approximately 11.7 billion dollars) in new software, battery technology, and factory construction [2][3]
“脱胎换骨”式革新,深度契合中国市场,宝马新世代BMW iX3全球首发
Zhong Guo Qi Che Bao Wang· 2025-09-05 10:00
Core Insights - The new generation BMW iX3, BMW's first mass-produced model of the new generation, was globally unveiled in Munich on September 5, with a China-specific version being developed and produced in Shenyang, set to debut within the year and achieve mass production by 2026 [2] - The iX3 represents a milestone in BMW's electrification and intelligent transformation, integrating the company's century-old automotive philosophy with a deep understanding of Chinese culture and advanced technological innovations [2][16] - BMW's Chairman, Zipse, emphasized that all BMW products will benefit from the innovations of the new generation, marking the beginning of a new era for the brand [2] Design Philosophy - The new generation BMW iX3 features a "Monolithic" design language that pays homage to classic models while looking towards the future, showcasing a modern interpretation of BMW's visual experience [4] - The design incorporates high recognition, subtle technological innovations, and emotional elements, reinterpreting design innovation in the context of the smart era [4] - The exterior design honors classic elements from the 1960s BMW 1500, maintaining iconic features while integrating advanced lighting technology [4] Intelligent Cabin Design - The cabin design follows the "less is more" philosophy, focusing on driving experience and reducing digital anxiety, which is a modern interpretation of BMW's DNA [5] - The iX3's cabin includes innovative interfaces such as 3D head-up display and panoramic display, enhancing user interaction while keeping the driver's focus on the road [7] - The design aims to provide a more emotional experience with minimal distractions, ensuring high efficiency and user engagement [7] Technological Advancements - The new generation BMW iX3 is equipped with an upgraded sixth-generation electric drive system, featuring a revolutionary cylindrical battery and a new 800V high-voltage platform, setting new benchmarks for range and charging speed [9] - The battery pack utilizes a "cell to pack" design, integrating cells directly into the battery structure, which reduces weight and enhances aerodynamics [9] - The vehicle can achieve over 400 kilometers of range with just 10 minutes of charging, addressing user concerns about range anxiety [9] AI and Control Systems - The iX3 features a self-developed "Energy Intelligence Control System" that supports remote software upgrades, enhancing the vehicle's performance and user experience [10] - The BMW Dynamic Performance Control system, integrated into the new generation models, offers precise driving experiences and efficient energy recovery [11] - The system processes information with a response time of less than 1 millisecond, significantly improving driving dynamics [11] Market Adaptation - The new generation BMW iX3 is specifically tailored for the Chinese market, incorporating local digital ecosystems and optimizing user interactions based on local driving behaviors [14] - The vehicle will feature a customized AI assistant developed in collaboration with Alibaba, enhancing user interaction through advanced language processing capabilities [15] - BMW has partnered with top Chinese battery suppliers to initiate trial production of cylindrical battery packs in Shenyang by the end of 2024, ensuring that Chinese users will experience advanced electric mobility first [15] Future Outlook - BMW plans to launch over 40 new or upgraded products globally by 2027, each incorporating the innovations of the new generation, marking the beginning of a new electric era for the brand [16]
三款新世代概念车亮相上海车展,首款中国专属车型定为BMW iX3L
Zhong Guo Jing Ji Wang· 2025-04-24 13:08
Core Insights - BMW Group is showcasing over 30 new models from its brands BMW, MINI, and BMW Motorrad at the 2025 Shanghai Auto Show, with the highlight being the new generation driving pleasure concept car featuring advanced technologies [1][3] - The new generation models represent a significant leap in design, technology, and philosophy for the BMW brand, marking a milestone year for the company [3][6] - The first model from the new generation is set to be mass-produced overseas this year and in China next year, with the first China-exclusive model being the BMW iX3L [3][6] Technology and Innovation - The new generation models will incorporate a new electronic architecture, panoramic iDrive, a super brain for driving control, and large cylindrical batteries, showcasing BMW's commitment to electric and digital advancements [1][6] - BMW plans to launch over 10 new models in China in 2025 and more than 20 models, including new generation vehicles, between 2026 and 2027 [6] - The new generation is not just a vehicle but a comprehensive representation of BMW's innovative approach, integrating advanced design, technology, and user experience [6][7] AI and User Experience - BMW is enhancing its vehicles with smart technologies, including the introduction of the "giant cinema" version of the BMW new generation intelligent cockpit at the auto show, providing an immersive user experience [9] - The company has over 600 AI applications globally and plans to integrate the DeepSeek feature into several new models sold in China this year [9][10] - BMW's new generation operating system X is developed with insights from its Chinese R&D team, optimizing user interaction based on extensive research into local consumer habits [10]