Investment Rating - The report maintains a "Buy" rating for the company [2][6]. Core Insights - The company has shown resilience in growth compared to peers, with a focus on controlling discounts and reducing inventory, which has yielded positive results. The sentiment from childbirth subsidy policies is expected to boost retail performance, particularly for the Balabala brand, contributing to improved earnings. The company is also expected to benefit from ongoing new retail reforms and its strategy of opening new stores despite market challenges [2][4][8]. - For the first three quarters of 2025, the company achieved revenue of 9.84 billion yuan, a year-on-year increase of 4.7%, while the net profit attributable to the parent company was 540 million yuan, a decrease of 28.9% [4][8]. - The projected net profit for 2025-2027 is estimated at 940 million, 1.03 billion, and 1.11 billion yuan, respectively, with corresponding year-on-year changes of -17%, +9%, and +8%, leading to a price-to-earnings ratio of 15, 14, and 13 times [2][4]. Financial Performance Summary - In Q3 2025, the company reported revenue of 3.70 billion yuan, a year-on-year increase of 7.3%, and a net profit of 210 million yuan, up 4.5% year-on-year. The net profit excluding non-recurring items was 220 million yuan, reflecting a 13.1% increase [4][8]. - The gross profit margin in Q3 was 42.5%, slightly up by 0.1 percentage points year-on-year, attributed to better discount control and an increase in direct sales [8]. - The inventory at the end of Q3 was 4.14 billion yuan, showing a year-on-year decrease of 0.6% but a quarter-on-quarter increase of 24.5%, primarily due to winter inventory [8].

Core Insights - Anta Sports reported a low single-digit year-on-year growth in revenue for both Anta and FILA brands in Q3 2025, while other brands experienced a revenue growth of 45-50%, demonstrating resilience amid industry slowdowns and increased promotions [1][2] - The company is expected to maintain a strategy focused on healthy inventory levels and discount control, optimizing its structure around high-growth segments such as running, outdoor, and tennis [1] - The overall outlook remains positive, with potential benefits from new retail reforms, category upgrades, and overseas expansion, leading to a "Buy" rating [1] Anta Brand Performance - In Q3 2025, Anta brand revenue achieved low single-digit year-on-year growth, with expectations of low single-digit growth in offline and high single-digit growth in online channels [1] - The discount rates for offline and online channels were approximately 71% and 50%, respectively, with inventory turnover slightly above five months, indicating a healthy range [1] - Online performance is expected to gradually improve as organizational adjustments and content operations stabilize, while offline new retail formats continue to show strong performance [1] FILA Brand Performance - FILA brand revenue also saw low single-digit year-on-year growth in Q3 2025, with strong resilience in e-commerce expected to yield high single-digit growth [1] - The brand has solidified its position in tennis by renewing its sponsorship of the China Open and enhancing customer experience through new store formats [1] - Inventory turnover is projected to stabilize around five to six months by year-end, with discount control remaining steady [1] Other Brands Performance - Other brands reported a significant revenue growth of 45-50% in Q3 2025, with specific brands like Descente and KAILAS showing growth rates of approximately 30% and 70%, respectively [2] - The growth of other brands is attributed to high-end functional products and differentiated retail experiences, with a focus on outdoor and performance sports [2] - The company anticipates maintaining strong growth momentum in Q4 during the outdoor peak season [2] Profit Forecast and Valuation - Due to uncertainties in retail recovery and a competitive promotional environment, the company has adjusted its net profit forecasts for 2025-2027 down by 3.8%, 3.6%, and 4.0% to 13.03 billion, 14.63 billion, and 16.30 billion yuan, respectively [2] - The target price has been adjusted to 115.24 HKD, maintaining a "Buy" rating based on the company's multi-brand and retail operational advantages [2]

Investment Rating - The report maintains a "Buy" rating for Anta Sports [7] Core Views - Anta and FILA brands achieved low single-digit growth in Q3 2025, while other brands saw a significant increase of 45-50% in revenue, indicating resilience amid industry slowdowns and intensified promotions [1][2] - The company is expected to continue its strategy of maintaining healthy inventory levels and optimizing its product structure around high-growth segments such as running, outdoor, and tennis [1][2] - The report anticipates that the adjustments in the e-commerce organizational structure will gradually dissipate, and FILA will focus on enhancing its tennis product line and channel upgrades [1][2] Summary by Sections Anta Brand Performance - In Q3 2025, Anta's brand revenue showed low single-digit growth, with expectations for both offline and online channels to achieve low single-digit and high single-digit growth respectively [2] - The offline discount rate is approximately 71%, while the online discount rate is around 50%, with inventory turnover slightly above 5 months, indicating a healthy range [2] FILA Brand Performance - FILA's brand revenue also experienced low single-digit growth in Q3 2025, with strong resilience in e-commerce expected to yield high single-digit growth [3] - The brand has solidified its position in tennis by renewing its sponsorship of the China Open and enhancing customer experience through new store formats [3] Other Brands Performance - Other brands within the group saw a revenue increase of 45-50% in Q3 2025, with specific brands like Descente and KOLON expected to grow by approximately 30% and 70% respectively [4] - The growth is attributed to high-end functional products and differentiated retail experiences, with a focus on outdoor activities and retail channel upgrades [4] Profit Forecast and Valuation - The report adjusts the net profit forecast for 2025-2027 down by 3.8%, 3.6%, and 4.0% to RMB 130.3 billion, RMB 146.3 billion, and RMB 163.0 billion respectively [5] - The target price is adjusted to HKD 115.24, maintaining a target PE of 23.2x for 2025, reflecting the company's multi-brand and retail operational advantages [5]