Core Viewpoint - Bosideng, a leading down jacket brand in China, reported a modest mid-term performance for the first half of the 2025/26 fiscal year, with revenue of approximately 8.93 billion yuan, a slight increase of 1.4% year-on-year, and a net profit of about 1.20 billion yuan, up 5.2% year-on-year [1] Revenue Performance - The brand down jacket business generated approximately 6.57 billion yuan, accounting for 73.6% of total revenue, with a year-on-year growth of 8.3%. However, this growth rate has slowed compared to the previous two fiscal years, which saw growth rates of 28.1% and 22.7% respectively [2][4] - The main brand, Bosideng, contributed 5.72 billion yuan with an 8.3% growth rate, significantly lower than the previous year's growth rates of 25.5% and 19.4% [4] Market Competition - The slowdown in growth is attributed to intensified competition in the high-end down jacket market, with brands like Arc'teryx, KAILAS, Descente, The North Face, and others targeting high-net-worth consumers [4] Cost Pressures - Rising raw material prices have added cost pressures, with the price of duck down (95% down content) increasing from 304 yuan/kg in 2020 to 669 yuan/kg in 2025 [5] Strategic Initiatives - Despite market challenges, Bosideng is maintaining its high-end positioning, launching new product lines such as the "Master Puff" series and collaborating with luxury brand creative director Kim Jones for the AREAL line [6][7] - The management indicated that the AREAL series has performed better than expected, with about 60% of sales coming from new customers, primarily young consumers [7] Snow Flying Brand Performance - The Snow Flying brand, positioned in the mid-range market, experienced a revenue decline of 3.2% to 378 million yuan, despite increasing retail outlets [10][11] - The management emphasized that Snow Flying will continue to be a focus for the company, with increased investment in brand marketing and product development [11] Diversification Efforts - The diversified clothing business segment generated approximately 6.4 million yuan, accounting for 0.7% of total revenue, down 45.3% year-on-year. The company is exploring functional apparel categories while maintaining a focus on down jackets as the core product [12]

Core Viewpoint - Bosideng (03998.HK), a leading down jacket brand in China, reported a modest mid-term performance for the first half of the 2025/26 fiscal year, with revenue of approximately 8.93 billion yuan, a year-on-year increase of 1.4%, and a net profit of about 1.20 billion yuan, up 5.2% [2]. Revenue Performance - The brand's down jacket business generated approximately 6.57 billion yuan, accounting for 73.6% of total revenue, with a year-on-year growth of 8.3%. However, this growth rate has slowed compared to the previous two fiscal years, which saw growth rates of 28.1% and 22.7% respectively [3][5]. - The main brand, Bosideng, contributed 5.72 billion yuan in revenue, also achieving an 8.3% growth rate, significantly lower than the previous years' growth rates of 25.5% and 19.4% [5]. Market Challenges - The slowdown in growth is attributed to intensified competition in the high-end down jacket market, with brands like Arc'teryx, KAILAS, Descente, The North Face, and others attracting high-net-worth consumers [5]. - Rising raw material costs have also pressured Bosideng's cost structure, with the price of duck down increasing from 304 yuan/kg in 2020 to 669 yuan/kg in 2025 [5]. Strategic Initiatives - Despite market challenges, Bosideng is committed to maintaining its high-end positioning, launching the "Master Puff" series during Paris Fashion Week and collaborating with renowned designers to introduce premium product lines [6][8]. - The company has strategically invested in the Canadian luxury down jacket brand Moose Knuckles, acquiring approximately 31.6% of its shares to strengthen its high-end market presence [7]. Brand Development - The management indicated that the AREAL series has performed better than expected, with around 60% of sales revenue coming from new customers, primarily younger consumers [8]. - Bosideng aims to deepen its focus on down jackets while exploring new categories, ensuring that all new product developments align with its core business strategy [9][14]. Snow Flying Brand Performance - The Snow Flying brand, positioned in the mid-range market, experienced a revenue decline of 3.2% to 378 million yuan, despite increasing its retail outlets [10][13]. - The management expressed optimism about Snow Flying's recovery, noting a shift from negative to positive growth in sales during October and November [13].

Core Insights - The company has announced the appointment of renowned British fashion designer Kim Jones as the creative director for the Bosideng brand, launching the high-end urban AREAL series to redefine the concept of business down jackets [1] Product Development and Market Strategy - The company is focusing on three key categories for winter: extreme cold, outdoor, and puff jackets, with strong iterations on existing successful lines [2] - A new three-in-one jacket has been launched in collaboration with outdoor expert Errolson Hugh, featuring Gore-Tex elastic fabric [2] - The "Master Puff" series debuted at Paris Fashion Week on October 7, showcasing a sleek design that breaks the traditional heavy image of down jackets [2] Market Conditions and Sales Outlook - A significant drop in temperatures across 22 provincial capitals in China on October 20 is expected to positively impact down jacket sales during the peak season [2] - The upcoming Spring Festival in 2026, which falls on February 17, extends the sales window for winter apparel compared to the previous year, benefiting winter product performance [2] Financial Projections and Investment Recommendations - The company aims to strengthen its core down jacket business while focusing on the "fashion functional technology apparel" sector, enhancing single-store operations for improved efficiency [2] - The company maintains its previous profit forecasts, expecting net profits of 3.93 billion, 4.37 billion, and 4.91 billion yuan for FY26, FY27, and FY28, respectively, with corresponding PE ratios of 13, 12, and 11 times, and maintains a "buy" rating [2]

Investment Rating - The report maintains a strong buy rating for the company, with a target valuation not specified [5]. Core Views - The company is expected to achieve high-quality growth in FY25, with a projected revenue increase of 11.6% and a net profit increase of 14.3%, demonstrating strong operational resilience amid a warm winter [1][11]. - The company is focusing on the "fashion functional technology apparel" segment while optimizing its product categories and channel quality [11]. Revenue and Profitability - For FY25, the company's total revenue reached 25.9 billion RMB, with a significant increase in operating profit by 12.9% to 4.97 billion RMB and a net profit attributable to shareholders of 3.51 billion RMB, reflecting a 14.3% year-on-year growth [11][10]. - The gross margin for the brand's down jackets decreased by 2.3 percentage points to 57.3%, while the net profit margin increased by 0.4 percentage points to 13.6% due to expense optimization [4][11]. Brand Performance - The brand's down jacket revenue grew by 11.0% to 21.67 billion RMB, with the main brand contributing 85.3% of total down jacket revenue [10][2]. - Online and offline sales for the brand's down jackets were 7.48 billion RMB (+9.4%) and 14.19 billion RMB (+11.9%), respectively [2]. Channel and Retail Expansion - The company added 253 retail outlets, bringing the total to 3,470, with a significant presence in first and second-tier cities [2]. - The self-operated and wholesale channels generated revenues of 15.09 billion RMB (+5.2%) and 5.72 billion RMB (+24.3%), respectively [2]. Financial Health - The company maintains healthy cash flow and inventory turnover, with a cash flow net amount of 3.98 billion RMB, which is 1.13 times the net profit [11]. - The asset-liability ratio stands at 37.9%, indicating a solid financial position [5][14]. Future Projections - The company forecasts net profits of 3.91 billion RMB, 4.34 billion RMB, and 4.76 billion RMB for FY26, FY27, and FY28, respectively, with corresponding growth rates of 11% [11][10]. - Revenue projections for FY26, FY27, and FY28 are 28.5 billion RMB, 31.3 billion RMB, and 34.2 billion RMB, with growth rates of 10%, 10%, and 9% [11][10].