记者丨李果 编辑丨陈洁 截至2025年三季度末，免签入境我国的外国游客数量同比大幅度提升，这对于提升我国城市 的国际影响力、增加旅游外汇收入有重要推动作用。 韩国游客的持续增长是一大亮点。 前三季度，上海、青岛、张家界等城市正在涌入越来越多 的韩国人。 昆明也颇受南亚和东南亚游客的欢迎。 在以"南亚东南亚入境消费第一城"为目标推动下，昆 明前三季度的入境游客数量已经接近2024年全年水平。 对于这些城市而言，既想成为外国游客的入境第一城，也正努力成为入境消费的第一城。 （上图：上海城市风光一览） 上海主抓"周末经济" 有调查显示，与其他国家来上海的游客不同，韩国游客呈现周末短日游的特征，通常是"周五 入住、周日退房"，且与陪父母去张家界"尽孝"的家庭游不同，大量来上海的韩国游客是年轻 群体。 2025年，周末来上海短日游的韩国游客数量继续上涨，据上海市统计局数据显示，截至2025 年9月底，来沪韩国游客总数高达61.98万人次，同比增幅达121.09% ，且"接待量和增速均稳 居来沪入境游主要客源国首位"。 上海有能力吸引韩国游客实现高频"周末游"的要素，除了这座城市丰富的文旅消费资源外， 还具备了三方面要素 ...

Core Viewpoint - The Chinese government has introduced a series of policies aimed at expanding service consumption, which is seen as a crucial driver for economic growth and improving living standards. The measures focus on addressing barriers to service consumption development and enhancing the quality and variety of service offerings [1][2][3]. Group 1: Policy Measures - The policies emphasize a combination of improving people's livelihoods and promoting consumption, including initiatives for high-profile sports events, long-term care insurance, and early childhood education [1]. - The measures advocate for a dual approach of optimizing supply and stimulating demand, proposing pilot projects for new consumption models and enhancing consumer credit support [2]. - The government aims to balance external openness and internal deregulation, encouraging foreign investment in service sectors while reducing market entry barriers for domestic and foreign businesses [2]. Group 2: Market Performance - In the first half of the year, over 19 million foreign visitors entered China, marking a 30% increase year-on-year, with visa-free entries rising by 54% [3]. - The number of duty-free shops has tripled compared to the end of 2024, with a 248% increase in the number of people benefiting from duty refunds and a 98% rise in refund sales [3]. Group 3: Service Quality Enhancement - The government plans to enhance service supply quality by promoting innovation in service sectors, integrating various consumption formats, and increasing the availability of skilled service personnel [4]. - The Ministry of Culture and Tourism aims to improve tourism services and experiences through initiatives like the "Strong Foundation Renewal Action" for tourist attractions and promoting diverse tourism products [5]. Group 4: Financial Support - The People's Bank of China has established a 500 billion yuan fund to support service consumption and elderly care, with significant loan applications already submitted by financial institutions [5]. - As of July, the loan balance in key service consumption sectors reached 2.79 trillion yuan, reflecting a year-on-year growth of 5.3% [5].

Group 1 - The overall economic performance in the first quarter showed a growth rate of 5.4%, exceeding market expectations, indicating a positive trend despite complex internal and external environments [2][3][4] - Key highlights include rapid growth in consumption, particularly in service and development-oriented consumption, with significant contributions from sectors like tourism and digital services [2][3] - Investment in high-tech industries has also seen double-digit growth, reflecting a shift in economic structure and the emergence of new productive forces [3][4] Group 2 - The implementation of a package of incremental policies in September 2022 played a crucial role in stabilizing the economy, with ongoing macro policy adjustments signaling a commitment to economic stability [4][5] - The government has set a consumer price index (CPI) target of around 2% for the year, down from 3%, to enhance the credibility and operability of macroeconomic policies [6][7] - The government aims to balance active fiscal policies with debt risk management, leveraging its relatively healthy balance sheet to stimulate domestic demand [7][8] Group 3 - The "Special Action Plan to Boost Consumption" includes 30 specific measures aimed at enhancing consumer confidence and spending capacity, focusing on various sectors including tourism and entertainment [9][10] - The emphasis on high-quality supply in services, particularly in telecommunications, healthcare, and education, is crucial for creating effective demand and promoting consumption [11][12] - The government is encouraged to adopt a dynamic approach to policy adjustments, ensuring timely and effective responses to economic conditions [12][13] Group 4 - The relationship between government and market dynamics is evolving, with a focus on enhancing government roles in facilitating market integration and providing public goods [18][19] - The balance between total supply and demand is critical, with a current emphasis on expanding domestic demand, particularly consumption, as a primary driver of economic growth [20][21] - The new "three drivers" of economic growth focus on residents, enterprises, and government, highlighting the importance of consumer spending, private investment, and proactive government policies [22][23]

Consumption Trends - During the 2025 "May Day" holiday, domestic travel reached 314 million trips, a year-on-year increase of 6.4%[1] - Total spending by tourists was 180.27 billion RMB, up 8.0% year-on-year, with an average spending of 574.1 RMB per person, a slight increase of 1.5%[1] - Restaurant and retail revenues showed significant growth due to consumer promotion policies and holiday effects[1] Travel and Transportation - Cross-regional travel volume reached 1.467 billion trips from May 1 to May 5, with a daily average of 293 million trips, marking an 8% increase year-on-year[2] - Road travel accounted for 1.344 billion trips, a 7.6% increase, while rail travel saw a 10.8% increase with 102 million trips[2] Tourism Insights - Long-distance travel orders increased significantly, with destinations like Haikou and Yining seeing over 130% growth[3] - County-level tourism grew by 25% year-on-year, outpacing growth in higher-tier cities by 11 percentage points[3] Accommodation Preferences - Economic hotel bookings surged by 80% year-on-year, while high-end hotel bookings only increased by 15%[6] - Overall hotel occupancy rates exceeded 84%, reflecting a preference for cost-effective lodging options[6] Dining and Retail Performance - Key retail and dining enterprises reported a 6.3% increase in sales, with consumer vouchers playing a significant role in boosting restaurant revenues[7] - Retail sales of home appliances, automobiles, and communication devices grew by 15.5%, 13.7%, and 10.5% respectively during the holiday[8] Movie Industry Performance - Box office revenue during the holiday was 747 million RMB, down 51.1% year-on-year, primarily due to limited film supply[9]