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“奋楫笃行”2025年中经济系列报道 看!新能源车正“驶入”新农村
Ren Min Wang· 2025-08-05 07:01
今年年初,巴雅拉格发现,村里新建的车棚并网发电了。 村里人说,自从有了充电车棚,更多的新能源车开进了嘎查。 今年上半年,新能源汽车市场渗透率达44.3%,创同期历史新高。而随着新能源汽车下乡政策力度持续 加大,充换电设施、售后维保服务等配套环境持续优化,新能源汽车也正从大中城市加速驶向"希望的 田野",重塑乡村出行生态和百姓生活。 新基建起来了 "充一度电只要八毛钱" 格更召嘎查的车棚建成后,巴雅拉格便经常会来充电。"不仅充电方便了,而且给电动三轮车充电是免 费的。"巴雅拉格说。 村民呼色乐图,则选择购置了一辆新能源汽车。"给新能源汽车充电价格便宜,一度电只需要八毛 钱。"呼色乐图说,"在车棚里充电快,还能遮阳,充电过程舒适又放心。" 内蒙古电力(集团)有限责任公司鄂尔多斯市杭锦供电公司派驻格更召嘎查的驻村第一书记刘世栋介 绍,这座充电车棚是内蒙古自治区蒙西地区首家乡村智慧光储充一体化车棚。 "村里的充电车棚,已经带动20多户家庭选择新能源车。"格更召嘎查党支部书记巴音刀桃表示,充电车 棚还带动了村集体的收入增加。村民在光伏车棚每充一度电,村集体账户就会收益8毛钱。此外,多余 的电量直接上网,收益也会进入村集 ...
应对中国价格战,特斯拉还规划了一款低价「Model Y」|36氪独家
36氪· 2025-03-14 08:49
Core Viewpoint - Tesla is facing significant challenges in the Chinese market, with declining sales and stock prices, prompting the development of a lower-priced Model Y to regain market share [2][12][18]. Group 1: Sales Performance - In February 2025, Tesla's total sales in China dropped to 30,688 units, a 49% year-on-year decline, with Model Y sales plummeting by 77% to 8,006 units [12][15]. - Tesla's sales in Europe also fell by 45% in January 2025, with Germany seeing a staggering 70.6% drop in deliveries [13]. - The new Model Y has received 200,000 orders since its reservation opening, but the initial delivery numbers are underwhelming, with only 6,000 units delivered in the first week [7][8]. Group 2: Product Development - Tesla's Chinese team is leading the development of a new, lower-priced Model Y, which will maintain the core features of the existing model while simplifying configurations for quicker market entry [3][4][10]. - The new model's launch will depend on the performance of the refreshed Model Y; if it underperforms, the lower-priced version may be introduced in the second half of 2025 [5][10]. Group 3: Competitive Landscape - The decline in Tesla's sales is attributed to decreasing product competitiveness, with local brands like Xiaomi and Huawei gaining traction in the electric vehicle market [15][16]. - Tesla's image has shifted from an innovator to a more conservative player, as local competitors have advanced in smart features and driving capabilities [20][23]. Group 4: Market Strategy - The introduction of a lower-priced Model Y is seen as a critical move for Tesla to regain its foothold in the Chinese market, which is the company's largest and most mature market [17][18]. - Tesla's previous pricing strategies, such as zero-interest financing, have lost their effectiveness as local brands adopt similar financial incentives [28][30]. Group 5: Future Outlook - Tesla's future strategy includes enhancing its product offerings with the introduction of the Cybertruck and improvements in its Full Self-Driving (FSD) capabilities, although significant challenges remain in adapting to the Chinese market [34][35]. - The company is expected to expand its model lineup in China, potentially adding two more lower-priced variants of the Model 3 and Model Y [32].