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“并购+智造”双轮驱动 长虹能源开辟差异化增长极
长虹新能源厂区 长虹智慧显示工厂 答案藏在"并购+智造"的双轨并行中。长虹能源近年来先后并购了位于江苏的长虹三杰、位于深圳的长 虹聚合源,形成碱性电池、高倍率锂电池、聚合物锂电池三位一体、多级发展的业务格局。 近日,上海证券报记者实地探访了长虹能源多条智能化产线,并与多个核心部门的负责人对话,解码其 如何以技术前瞻性弥补地域局限,又如何在巨头林立的"战场"开辟差异化增长极。 产线轰鸣,马力全开 走进长虹能源旗下长虹三杰的绵阳生产车间,"精益生产,打造'零缺陷'产品"的标语迎面而立。在一条 条自动传送带上,一块块电池稳稳"立正",宛如接受检阅的"士兵",静待注液、封装、清洗、喷码等步 骤的完成。 这批电池未来将奔赴天南海北,嵌入园林工具、清洁工具、电动二轮车、充电宝等产品终端。 "这个车间设计的产能是每天80万只,最近几乎天天满产,实际产能已超过80万只。"长虹三杰相关负责 人说。 长虹三杰相关负责人介绍,清洁工具和园林工具(割草机、吸尘器等)在欧美市场属于刚需,同时国内 智能家居洗地机、吸尘器仍在增长中,二者合力推高了市场对于高倍率锂电池的需求。 长虹新能源生产线 ◎记者 孙小程 既无矿产资源之利,亦无终端市 ...
森歌在中国品牌日上榜了 以新质生产力重塑行业价值标杆
Group 1: Brand Recognition and Awards - The "2025 Home New National Goods Brand Index (HNBI)" was released, with Senge Integrated Stove achieving a brand index of 2217.5, a 4% increase, and winning three major awards, establishing itself as the leading brand in the integrated stove industry [1] - Senge's brand growth index has a compound annual growth rate of 12.1%, significantly exceeding the industry average, with offline stores covering 1200 cities and online sales leading in major e-commerce events [3] Group 2: Marketing and Consumer Engagement - Senge employs innovative "sports marketing" strategies, associating with Olympic champions to enhance brand recognition and loyalty, and has launched initiatives like "China wins a gold, Senge waives an order" during the Asian Games [3] - The company has initiated the "Champion Kitchen Plan" and "Champion Healthy Diet Promotion Plan" to further engage consumers and promote brand values [3] Group 3: Product Innovation and Quality - Senge is transforming the kitchen appliance industry by offering integrated kitchen solutions, focusing on stainless steel products that ensure durability and sustainability, with a 30-year lifespan and 85% recyclability [5] - The company emphasizes smart features in its products, such as intelligent sensing lights and electric drawers, enhancing user experience and functionality [7] Group 4: Technological Advancements - Senge's 5G smart factory is a benchmark for the industry, achieving full-process intelligent production and a capacity of one million units annually, setting a new standard for smart manufacturing in China [8][10] - The company has developed nearly 500 patents and led the formulation of over 30 national standards, showcasing its commitment to innovation and industry leadership [12] Group 5: Social Responsibility and Community Engagement - Senge promotes the "Champion Healthy Diet National Promotion Plan," benefiting over 5 million families, and has initiated the "Green Kitchen Plan" to support rural revitalization through donations of smart kitchen appliances [13] - The company embodies the "technology for good" philosophy, actively participating in social responsibility initiatives [13] Group 6: Future Outlook - Senge aims to lead the industry towards a scene-based ecosystem, leveraging its 5G smart factory and global R&D center to enhance its market position and drive growth in the home appliance sector [15] - The company is committed to becoming a guardian of quality living for families globally, reflecting its ambition to transition from "Made in China" to "Intelligent Manufacturing in China" [15]