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本土化迟缓,美国“一哥”Costco在华难敌山姆
Guan Cha Zhe Wang· 2025-06-05 04:00
Core Insights - Costco demonstrates resilience amid market fluctuations, reporting strong financial results for Q3 of FY2025 [1][3] - The company achieved total revenue of $63.2 billion, an 8% year-over-year increase, and net income of $1.9 billion, up 13% [3][5] - Membership fee income reached $1.24 billion, reflecting a significant increase from $1.12 billion in the previous year, with a global membership renewal rate exceeding 90% [5][6] Financial Performance - Total revenue for the quarter was $63.2 billion, with net sales of $61.97 billion and membership fees contributing $1.24 billion [4] - Operating income rose to $2.53 billion, compared to $2.20 billion in the same quarter last year [4] - The diluted earnings per share were $4.28, surpassing expectations by $0.04 [3] Membership Growth - Costco's global paid membership reached 76.2 million, with a total cardholder count of 137 million, indicating a healthy growth trajectory [5][6] - Membership income grew by 11.4%, with a renewal rate of 92.7% excluding foreign exchange impacts [6] E-commerce Development - The e-commerce segment saw a nearly 16% year-over-year growth, reversing previous negative trends [6][8] - Recent leadership changes have shifted the focus towards technology transformation and enhancing the e-commerce business [7][8] Challenges in China - Despite global success, Costco faces significant challenges in the Chinese market, with only seven stores opened since 2019 and a low membership renewal rate of 62% [9][10] - The company's standardized store model and pricing strategy have not resonated well with Chinese consumers, leading to slower expansion compared to competitors like Sam's Club and Aldi [10][12][16] Competitive Landscape - Sam's Club has rapidly expanded in China, with 56 stores and a strategy that includes flexible store formats and enhanced online services [10][14] - Aldi's community-focused store model has proven effective, achieving high sales volumes and plans for further expansion [16] Strategic Outlook - Costco plans to open nine new stores in FY2025, focusing on markets outside of China, indicating a cautious approach to its expansion strategy [16] - The company must adapt to local consumer preferences and competitive dynamics to improve its market position in China [16]